The document is a social media metrics dashboard that tracks key metrics for different social media platforms over a 12 month period. It shows growth in areas like Twitter followers, Facebook fans, and blog subscribers throughout the year. It also tracks engagement metrics like referral traffic, comments, and posts by topic. While some goals were missed, overall social reach continued to expand with increases across most major platforms.

1. Social Network Reach Blog Postings/Tweets By Topic
Twitter (Followers) Facebook (Fans) Blog (RSS Feed Subscribers)
16 Company News New Products Thought Leadership Financial Industry Trends
2000 LinkedIn (Contacts) Myspace (Friends)
12
1500
8
1000
4
500
0
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Referral Traffic (All Social Media Channels) Total Comments/Re-Tweets
25
Actual Goal 21
6000
20 17
15 14
4000 15 12
10 11
9 9
10 7
2000 6 6
5
0 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Facebook Fans Twitter Followers
800 800
Actual Goal Actual Goal
600 600
400 400
200 200
0 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2. Social Media Metrics Dashboard
Social Media Metrics Q1 Q2 Q3 Q4
Social Network Reach Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Twitter (Followers) 500 550 550 600 600 600 650 650 650 700 700 700
Facebook (Fans) 300 300 350 350 400 400 450 450 500 500 550 600
Blog (RSS Feed Subscribers) 100 125 125 150 145 175 164 200 210 200 209 245
LinkedIn (Contacts) 50 60 65 60 75 100 89 110 125 124 132 150
Myspace (Friends) 200 210 220 215 220 210 230 240 235 245 250 254
Blog Postings/Tweets by Topic Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Company News 2 1 1 2 1 2 3 1 2 1 1 3
New Products 2 3 2 3 2 1 2 3 2 4 2 4
Thought Leadership 4 6 5 6 7 5 4 3 5 6 5 3
Financial 1 1 1 1 1 1 1 1 1 1 1 1
Industry Trends 2 2 2 2 2 2 2 2 2 2 2 2
Referral Traffic (All Social Channels) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Actual 2500 2675 2700 3100 3097 3078 4201 4305 4650 4789 4970 5389
Goal 3000 3000 3500 3500 4000 4000 4500 4500 5000 5000 5500 5500
Total Comments/Re-Tweets Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Actual 10 6 15 9 11 6 7 9 17 14 21 12
New Facebook Fans Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Actual 300 300 350 350 400 400 450 450 500 500 550 600
Goal 400 400 400 400 450 450 500 500 600 600 600 600
New Twitter Followers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

3. Actual 478 543 568 578 589 603 611 634 650 700 725 745
Goal 550 550 550 600 650 650 700 700 700 800 800 800