1. The document discusses using Facebook for marketing and promotion. It provides tips on using Facebook pages, groups, events, applications and ads. 2. Details are given on proper use of images, videos, links and descriptions across various Facebook features to engage users and drive traffic. 3. Guidelines are referenced around Facebook's policies on promotions, contests and sponsored content to ensure compliance.

2. http://www.slideshare.net/ShurinYokota/
( ) 2

3. http://www.youtube.com/shurinyokota
( ) 3

4. Facebook
http://f-navigation.jp
( ) 4

5. Facebook
http://www.facebook-japan.com/use/
( ) 5

6. http://f-navigation.jp/manual/register/register.html
( ) 6

7. ( ) 7

8. Facebook
( ) 8

9. Facebook
( ) 9

10. http://amazon.jp/dp/4822241890/
http://www.kasaya.com/
http://www.facebook.com/kasayacom/posts/171981032836495
( ) 10

11. <meta name="description" content="Facebook Facebook
( ) " />
( ) 11

12. ( ) 12

13. ( ) 13

14. (850 ×314 )
↓
http://enspire.cocolog-nifty.com/blog/2011/09/facebook-de32.html
( ) 14

15. ( ) 15

16. ( ) 16

17. Facebook
( ) 17

18. Facebook
←
http://ameblo.jp/enspire/entry-11066160023.html
( ) 18

19. ×
( ) 19

20. mixi 81.5% facebook 60.3%
iTunes iTunes
iTunes iTunes
( ) 20

21. twitter 23.4%
mixi 96.6%
mixi 81.5% facebook60.3% twitter48.0%
http://dt.business.nifty.com/articles/1443.html
( ) 21

22. ( ) 22

23. ( ) 23

24. (20%) (20%)
O
40
(80%) (80%)
O
( ) 24

25. Facebook Facebook
Facebook
(20%) (20%)
O
40
(80%) (80%)
O
( ) 25

26. ( ) 26

27. Facebook
Facebook
https://www.facebook.com/Gaga.Acc https://www.facebook.com/ladygaga
( )
( ) 27

28. Facebook HP
Facebook
https://www.facebook.com/Shurin.Yokota https://www.facebook.com/enspire.co.jp
HP
http://www.enspire.co.jp
( ) 28

29. ( ) 29

30. Facebook
https://www.facebook.com/help/?faq=277741542238350
https://www.facebook.com/help/?faq=279345652077938
https://www.facebook.com/help/?faq=256621104378117
( ) 30

31. Facebook
Facebook HP
HP
HP
Facebook
Facebook
( ) 31

32. Facebook
( )
Facebook
Facebook
Facebook
( ) 32

33. Facebook
Facebook ( ) ( )
Facebook
facebook
Facebook
250
( ) 33

34. ( facebook ) ( facebook )
Facebook
Facebook ( ) ( )
( ) 34

35. 150
150
150 200
1 200
150
twitter 100 180
Facebook
1 15
6 100
( ) 35

36. ( )
( ) 36

37. Facebook
Facebook
( ) 37

38. facebook
facebook
facebook NG
facebook
( )
facebook
( ) 38

39. ( ) 39

40. YouTube −
( ) 40

41. Facebook
Facebook HP( HP)
http://diamond.jp/articles/-/13480
Facebook
Facebook OK
https://www.facebook.com/ikemenism
30
facebook
http://venturebeat.com/2010/07/07/facebook-like-buttons/ https://www.facebook.com/nakabi.fb
( ) 41

42. http://www.youtube.com/watch?v=qZgL4Ybjt3w
http://www.youtube.com/watch?v=kj9pR_b3u4E http://www.youtube.com/watch?v=1ZrRIkk2XII
( ) 42

43. Facebook HP
CM
( ) 43

44. Facebook
http://www.enspire.co.jp/
2010 10 912 2011 10 1560
http://enspire.cocolog-nifty.com/
( ) 44

45. Facebook
Facebook
( ) 45

46. ( ) 46

47. ( ) 47

48. http://www.applauseballet.com/catalog/product_info.php?cPath=32&products_id=2178
( ) 48

49. ( ) 49

50. ×
Facebook
( ) 50

51. ( ) 51

52. ( ) ( ) ( )
( ) 52

53. ÷
÷
÷
( ) 53

54. HP
( ) 54

55. DIO
( ) 55

56. ( ) 56

57. BtoB
Google
BtoC
HP
Facebook
( ) 57

58. ( ) 58

59. ±
( ) 59

60. ( ) ( )
( ) 60

61. Facebook
HP
facebook
YouTube ( )
| USTREAM ( )
|
|
PC
Yahoo!
Google
Google
mixi
facebook facebook facebook
( ) 61

62. SNS FB
HP
SEO,PPC(HP) ,
SNS, SNS FB
FB
SMO( , )
( ) 62

63. Facebook
Facebook
( ) 63

64. Facebook
( ) 64

65. AKB
( ) 65

66. ←
↓
↑
→
( ) 66

67. https://www.facebook.com/Shurin.Yokota/posts/284457108238719
( ) 67

68. (20%)
AKB
(80%)
( ) 68

69. AKB
( ) 69

70. ( )
( ) 70

71. Facebook
( ) 71

72. ( )
72

73. ( ) 73

74. Twitter
http://twitter.com/miho_imai
( ) 74

75. Jewelry Accessory KAWAMURA http://www.kawamura-j.com/
http://www.ustream.tv/recorded/14083798
( ) 75

76. Facebook
( ) 76

77. SEO GoogleApps×iPhone×iPad
( ) 77

78. ( ) 78

79. Facebook
( ) 79

80. facebook
facebook
facebook
( ) 80

81. Facebook
https://www.facebook.com/promotions_guidelines.php
( ) 81

82. Facebook
( ) 82

83. https://www.facebook.com/questions/1950492556430
( ) 83

84. https://www.facebook.com/questions/266223233395440/
( ) 84

85. https://www.facebook.com/questions/239726222739966/
( ) 85

86. �
https://www.facebook.com/questions/231750600209941/
( ) 86

87. �
https://www.facebook.com/questions/181426635271534
( ) 87

88. Facebook
( ) 88

89. Facebook
SEO SEO
Facebook
Facebook
( )
Facebook
Facebook
( ) 89

90. facebook ID
http://www.facebook.com/pages/Seo%E5%AF%BE%E7%AD%96/182718188418243
http://www.facebook.com/pages/Seo /182718188418243 SEO
http://www.facebook.com/pages/-/182718188418243 pages ID OK! (-)
http://www.facebook.com/seo.taisaku 5 (A Z 0 9) ( )
NG NG
http://www.facebook.com/username
( ) 90

91. facebook
https://www.facebook.com/takeocity
( ) 91

92. Facebook
Facebook
https://www.facebook.com/Shurin.Yokota https://www.facebook.com/enspire.co.jp
○ ○ Facebook facebook
○ Facebook × Facebook
( ) 92

93. Facebook
Facebook
Facebook
( ) 93

94. facebook
http://www.facebook.com/nail.a.vi http://www.facebook.com/we.love.nail
( ) 94

95. facebook
https://www.facebook.com/enspire.co.jp https://www.facebook.com/pages/-/113626025317317
Facebook
Facebook
Facebook
Facebook
Yahoo! Google
( ) 95

96. Twitter
( ) 96

97. × ×
https://www.facebook.com/enspire.co.jp https://www.facebook.com/issyou
Twitter
( ) 97

98. × ×
Evernote
https://www.facebook.com/evernotefan https://www.facebook.com/sakekasu
( ) 98

99. × ×
JAPAN AIRLINES JAL
https://www.facebook.com/jal.japan https://www.facebook.com/itoham
( ) 99

100. ×
https://www.facebook.com/pages/-/120001458103195
( ) 100

101. ×
Facebook
Facebook Facebook
( ) 101

102. ( ) 102

103. ( ) 103

104. Facebook
( ) Facebook
URL URL URL
Facebook
Yahoo! Google Yahoo! Google
Facebook Facebook OK Facebook
or Facebook
facebook
※
FB FB
FB
FB
FB FB
iFrame
5000 1 1 200 5000
( )
( ) 104

105. < >
< >
A ▶
( ) 105

106. < >
< >
A ▶
( ) 106

107. https://www.facebook.com/groups/15seconds/
( ) 107

108. https://www.facebook.com/groups/yokotan/
( ) 108

109. https://www.facebook.com/groups/enspire/
( ) 109

110. https://www.facebook.com/groups/iPhonestart/
( ) 110

111. https://www.facebook.com/groups/jitaku.de.shigoto/
( ) 111

112. https://www.facebook.com/groups/225550104154996/
( ) 112

113. https://www.facebook.com/groups/fukui.hayaoki/
( ) 113

114. https://www.facebook.com/groups/147285645349246/
( ) 114

115. https://www.facebook.com/groups/marukame/
( ) 115

116. Facebook
A
B C D
groupA@groups.facebook.com groupB@groups.facebook.com groupC@groups.facebook.com groupD@groups.facebook.com
4
…
( ) ( ) 116

117. Facebook
( ) 117

118. ( ) 118

119. https://www.facebook.com/event.php?eid=234038176617008
( ) 119

120. https://www.facebook.com/event.php?eid=292142340796485
( ) 120

121. 7
7 7
7 7
7 7
7 7
7
7
7
7
7
7
7
7
( ) 121

122. 100 1 …
( ) 122

123. facebook
OK
http://www.facebook.com/event.php?eid=208484639193785
( ) 123

124. Facebook Facebook
2011 9
×
( ) 124

125. https://
www.facebook.
com/event.php?
eid=21375650
8688335
https://
www.facebook.
com/event.php?
eid=21369413
5352527
Facebook
https:// ×
www.facebook. Facebook
com/event.php?
eid=21437309
1955855
( ) 125

126. https://www.facebook.com/event.php?eid=208484639193785
( ) 126

127. ( ×)
https://www.facebook.com/event.php?eid=234038176617008
( ) 127

128. https://www.facebook.com/event.php?eid=211553445575321
( ) 128

129. https://www.facebook.com/event.php?eid=183602728356882
( ) 129

130. PR
https://www.facebook.com/event.php?eid=135694776530074
( ) 130

131. USTREAM
https://www.facebook.com/event.php?eid=187316987993806
( ) 131

132. https://www.facebook.com/event.php?eid=224771004207534
( ) 132

133. https://www.facebook.com/event.php?eid=290371750982462
( ) 133

134. Facebook
https://www.facebook.com/event.php?eid=180717308683503
( ) 134

135. Facebook
( )
( ) 135

136. HP
facebook
YouTube ( )
| USTREAM ( )
|
|
PC
Yahoo!
Google
Google
mixi
facebook facebook facebook
( ) 136

137. https://www.facebook.com/nijinotsumiki
( )
137

138. https://www.facebook.com/SENAMIONSEN
( )
138

139. https://www.facebook.com/chiropractic.toyano
( )
139

140. https://www.facebook.com/we.love.kitakyushu
( )
140

141. https://www.facebook.com/repair.realize
( )
141

142. https://www.facebook.com/we.love.kitakyushu
( )
142

143. https://www.facebook.com/organicstudio.jp
https://www.facebook.com/photo.php?fbid=278259628858762
( )
143

144. http://www.facebook.com/yamazakisaketen.com.fan http://www.yamazakisaketen.com/
( ) 144

145. Facebook
( ) 145

146. facebook
facebook
facebook SEO
HP
( ) 146

147. facebook
facebook
OK
○
○
( ) 147

148. Google
http://facebook-guide.jp/archives/1685.html http://www.youtube.com/watch?v=m7hbiMZQBiE
( ) 148

149. facebook
facebook
○○
( ) 149

150. Facebook
( ) 150

151. ( )
※
( ) 151

152. https://www.facebook.com/questions/233716886685039/
( ) 152

153. https://www.facebook.com/arriere.gout
( ) 153

154. 6/7 facebook
http://www.facebook.com/YAMAOKA.SHO/posts/192693470779107
http://www.facebook.com/atsushi.ozeki/posts/188928374489668 http://www.facebook.com/Shurin.Yokota/posts/222930214391409
( ) 154

155. facebook
http://www.facebook.com/deals/checkin/
http://www.facebook.com/help/?page=18846
( ) 155

156. facebook
GPS
facebook
( ) 156

157. Facebook
( ) 157

158. Facebook
( ) 158

159. mxi http://mixi.jp/show_profile.pl?id=6116333 All About http://profile.allabout.co.jp/pf/yokota-shurin/ ( ) http://enspire.sns-online.net http://enspire.cocolog-nifty.com
Enspire Co.,ltd
: (Soft Bank)
E-mail: yokota-shurin@enspire.co.jp
Skype ID enspire_co_jp
HP http://www.enspire.co.jp
950-0913 1-1-22-1723 HP http://katy.jp/enspire
facebook http://www.facebook.com/Shurin.Yokota youtube http://www.youtube.com/ShurinYokota USTREAM http://www.ustream.tv/enspire twitter http://twitter.com/enspire_co_jp
( ) 159

160. mxi http://mixi.jp/show_profile.pl?id=6116333 All About http://profile.allabout.co.jp/pf/yokota-shurin/ ( ) http://enspire.sns-online.net http://enspire.cocolog-nifty.com
Enspire Co.,ltd
: (Soft Bank)
E-mail: yokota-shurin@enspire.co.jp
Skype ID enspire_co_jp
HP http://www.enspire.co.jp
950-0913 1-1-22-1723 HP http://katy.jp/enspire
facebook http://www.facebook.com/Shurin.Yokota youtube http://www.youtube.com/ShurinYokota USTREAM http://www.ustream.tv/enspire twitter http://twitter.com/enspire_co_jp
( ) 160