5. Want to be the company that creates intimate
relationships with our brands, and digital
technology enables this.
Consumer Feedback:
Cassette Tapes, Blogs, Tweets, FB Fan page
Consumer Pulse
Scan the universe of comments (for each brand)
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
6. From factory to shelf
Digitize operations everywhere – from
manufacturing plants to the stores where
consumers purchase the products.
We believe digitization represents a source of
competitive advantage.
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
7. Manufacturing
Use iPad in the production line
See the entire manufacturing process on the laptop
See the costs of the products on the same time
Integrating operational system with the financial
system
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
8. Transportation & Logistics
Control Tower
▪ Can see all the transportation activities in one go
▪ Inbound, Outbound, Raw Materials, Finished Products
▪ Reduced deadhead movement by 15% reduce costs &
carbon monoxide
Distributor Connect
▪ Improving service and reducing inventory across the
supply chain
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
9. Retailers
Use & support Global Data Synchronization Network
Do commerce with the retail partners in an automated way
No human intervention prevents from order taking errors
and saves millions of dollars
Mobile Applications for Retailers
▪ easy to use and send orders wirelessly
P&G also have performance standards that retailers in
developing markets can visualize on their phones
Arrange your store in a certain way to maximize consumer
sales (compare your shelf space)
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
11. Virtual diapers:
P&G uses modeling
and simulation tools to
speed up innovation
and lower costs.
Dish washing liquid
Get the right fragrance
notes at the right time
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
13. You go to one of our
packages and photograph
the QR code.
Download all the
ingredients in the product
and their biodegradability,
where the product was
produced, the quality of
the water, etc.
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
14. P&G’s high-tech conference room (dubbed
‘Business Sphere’) allows company leaders to
harness massive amounts of data to make real-time
business decisions.
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
15. Every employee from top-management to
the entry level, should have digital skills
During the recruitment process, each
applicant evaluated on the basis of digital-
skills inventory he acquired.
Designed & Presented by: Syed Abdul Basit, Business Graduate, IoBM, Pakistan
16. THANK YOU!
Source of Article: https://www.mckinseyquarterly.com/Inside_PGs_digital_revolution_2893