Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
I like to thank  all those unknown individuals/entities               whose picturesI have used for making this presentati...
Syed Abdul BasitA Telecom Professional       Marketer Mobile VAS Expert
Definition
Major players
The only really useful communications tools   are those that create better relationships
•••••
SOLOMO ?
Consider the Differences…                  vs.
SoLoMo (n)  Situatedexperiences, enabled by  mobile,shared with   others
From 6 of Separation  Always Connected      
Six Elements of Mobile Devices                 Broadband   Apps                   Internet Sensors                   Cloud
Six Elements of Mobile   Devices                                                                                 Broadband...
Six Elements of Location Position                    Place Context                   Vicinity  Things                   Pr...
Six Elements of Location  Position                                                                                        ...
Six Elements of Social   Close                 Networks  Friends  Content                PlatformsSentiment               ...
Six Elements of Social    Close   Friends                                                           1 in 7                ...
Mobile Tsunami
Mobile       Location       Social         X              X
you@SyedAbdulBasit
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Importance & Future of Location Based Services (LBS)
Upcoming SlideShare
Loading in …5
×

Importance & Future of Location Based Services (LBS)

4,162 views

Published on

Presentation on Location Based Services

Published in: Education

Importance & Future of Location Based Services (LBS)

  1. 1. I like to thank all those unknown individuals/entities whose picturesI have used for making this presentation for educational purposes.
  2. 2. Syed Abdul BasitA Telecom Professional Marketer Mobile VAS Expert
  3. 3. Definition
  4. 4. Major players
  5. 5. The only really useful communications tools are those that create better relationships
  6. 6. •••••
  7. 7. SOLOMO ?
  8. 8. Consider the Differences… vs.
  9. 9. SoLoMo (n) Situatedexperiences, enabled by mobile,shared with others
  10. 10. From 6 of Separation  Always Connected 
  11. 11. Six Elements of Mobile Devices Broadband Apps Internet Sensors Cloud
  12. 12. Six Elements of Mobile Devices Broadband 53% US subscribers own smartphone1 Apps 1.2B Apps downloaded 12/25-12/312 Internet Sensors 90% Keep smartphone w/in arms length3 Cloud Sources: 1 Pew Research; 2 Flurry; 3Edison/Arbitron
  13. 13. Six Elements of Location Position Place Context Vicinity Things Proximity
  14. 14. Six Elements of Location Position Place 74% US smartphone owners use their phone to get real-time location info1 Context 60% Search on their smartphone daily2 Vicinity Things 20x Mobile users 20x more likely to click Proximity on a map than desktop users3 Sources: 1 Pew Research May 2012; 2 Google; 3Razorfish
  15. 15. Six Elements of Social Close Networks Friends Content PlatformsSentiment Sharing
  16. 16. Six Elements of Social Close Friends 1 in 7 Facebook accounts for Networks 1 in 7 mins. spent online1 Content $1B Facebook has agreed to Platforms pay for Instagram2Sentiment 2.5x LTV of a visitor referred from Sharing Facebook vs. Google3 Sources: 1 Comscore; 2 Flurry; 3Ben Elowitz (Wetpaint)
  17. 17. Mobile Tsunami
  18. 18. Mobile Location Social X X
  19. 19. you@SyedAbdulBasit

×