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Graphic design

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  • 1. GRAPHIC DESIGN Ryan Worcester
  • 2. LITTLE WHITE LIES COVER PROJECT
  • 3. Official Cover My Cover
  • 4. Ender’s Game Moodboard
  • 5. PhotoshopTutorial
  • 6. Updated Design
  • 7. Updated 2.0
  • 8. Final Design
  • 9. LWL PROJECT PRODUCTION SCHEDULE Time Period Goals 4th - 21st September 2013 Research and analyse Film magazine covers such asTotal Film.Also research existing LWL magazine covers to find out what my design needs to include/what style the cover should be. Research target audience and other useful information about LWL. Create a mood board for Ender’s Game. 22nd - 4th October 2013 Research further into the Ender’s Game movie, includes analysing Ender’s Game movie posters to understand key elements needed in my cover design. Research Rebecca Lemker and then analysis her processes in creating her Ender’s Game book cover. 5th - 16th October 2013 Create some rough thumbnail-sized first ideas for the design of your LWL cover. Gain feedback, then use this knowledge to create 2 new initial ideas. Pitch these two designs in an email. Once you have gained feedback, choose one of the ideas that had best feedback and expand on it further. 17th - 25th October 2013 Gain more feedback on this updated design until you are left with your final design. Create a colour profile for the cover, as well as a comparison with an existing LWL cover, a mock-up of what the magazine would look like and then evaluate the cover’s strengths and weaknesses as well as its fitness for purpose.
  • 10. SNAKE ESCAPE PRODUCT DESIGNS
  • 11. APP ICON
  • 12. 5 CHARACTERISTICS THAT HELP MAKE AN APP ICON SUCCESSFUL 1. Use complementary or suitable colours. ! ! 2. Include assets from the game. ! ! 3.Add a 3D effect to the icon. ! ! 4. Make the game genre known from the icon. ! ! 5. Keep the icon clean and understandable even at a small size. !
  • 13. TARGET AUDIENCE’S IPHONE
  • 14. IPHONE MOCKUP A typical iPhone homepage of my target audience
  • 15. APP ICON ANALYSIS Here are examples of app icons belonging to games that have been successful on the app store.
  • 16. APP ICONS My Initial Rough Ideas
  • 17. ROUGH ICONS FEEDBACK “I like the snake’s head icon, I think that the close up of the snake’s head would work in identifying the game.” - Beth F “I quite like the “S” icon logo, simple but effective.Also the snake icon also works well.” - Jacob F “I like the close up of the lantern, as it is an iconic part of your game. I would avoid the “Snake Escape” icon as I think it would be hard to read what it says when the icon is small on a phone.” - Mel R “I think that if you developed the snake’s head icon further, you could come up with a great icon design.” - James B
  • 18. DESIGN PROCESS
  • 19. APP ICON DESIGN • Here is the finished vector, I now need feedback on the design.
  • 20. DRAFT FEEDBACK “I really like the idea of the flame being also the snake head.All I would say is to add colour as black and white doesn’t work well in my opinion.” - Beth F “Unique idea using the snake head/flame, really like it.Would definitely add some colour, possibly orange and red to show it is a flame?” - Jacob F “I would suggest adding colour, also maybe add something to the background as the whole icon isn't very interesting, but the vector art is good.” - Mel R “Add colour and I think this will be a really good app icon, everything else about it is good.” - James B !
  • 21. FINAL APP ICON DESIGN Using the feedback from my initial idea, this is my final app icon design.
  • 22. T-SHIRT DESIGN
  • 23. ExistingT-shirt Designs
  • 24. ExistingT-shirt Designs
  • 25. T-SHIRT DESIGN IDEA • Here is the design I came up with. It uses the vector art from the app icon as I feel that it would be more beneficial to advertise the icon on the t-shirt.
  • 26. T-SHIRT FEEDBACK “The t-shirt design looks really good, as it is the app icon for the game, fans will recognise the shirt straight away, which is good as fans will only buy/wear the shirt. The black and white colours work nicely but maybe you could try adding colour to the design? Even though it looks good already, adding colour may make the t- shirt even better. Other than that, the t- shirt is looking good.” - Jacob F !
  • 27. MAKING CHANGES
  • 28. UPDATED DESIGN
  • 29. UPDATEDT-SHIRT FEEDBACK “The added colour really makes the t-shirt stand out a lot more, I think it really looks nice. I think you should stick to the colours you have chosen as they are the same colours you used on your app icon, which helps link all of your designs together and makes it easy for people to identify Snake Escape as a brand. I think the overall logo design is really great.” - Jacob F !
  • 30. STICKER COLLECTION
  • 31. EXISTINGVIDEO GAME STICKER CAMPAIGNS
  • 32. INITIAL IDEAS PROCESS
  • 33. DRAFT STICKER DESIGNS • Here are my initial ideas. I decided to use some of the assets from the game as I feel that these represent the game’s identity and work really well as stickers. Note:The black boxing around the stickers is there to show the white borders of the stickers.
  • 34. STICKERS FEEDBACK “I think that the stickers would work well in promoting the game, but only if they were stuck all in the same place.There isn’t any link between the snake and the Jimmy character, not even colours. For the sticker campaign to really be successful, the stickers need to be linked with each other in some way so that people know that the stickers are characters from the same game” - Jacob F
  • 35. STICKER DESIGN CHANGES From the feedback I received on my sticker designs, these changes needed to be made: • Keep the stickers the same colours to create a link between them. • Use the snake’s skin pattern on the Jimmy sticker to add even more of an obvious link between the two stickers.
  • 36. UPDATED DESIGNS
  • 37. UPDATEDT-SHIRT FEEDBACK “I think that the stickers look really great, the added snake pattern on the character’s shirt helps unify the stickers together.The logo sticker looks fine as it is, but maybe try to add the dark red colour found on the other stickers somewhere to link them altogether even more? This may not work however but I would give it a try.Also, maybe add the logo to the character’s shirt to make it clear he is apart of the Snake Escape game?” - Dave H !
  • 38. UPDATED IDEAS CHANGES
  • 39. FINAL STICKER DESIGNS
  • 40. POSTER DESIGN
  • 41. EXISTINGVIDEO GAME POSTER DESIGNS
  • 42. DRAFT POSTER DESIGN PROCESS
  • 43. DRAFT POSTER DESIGN • Here are my draft poster design. I included the information that is required on a poster, such as where it is available.
  • 44. DRAFT DESIGN FEEDBACK “I like the fact that you have included a number of the game assets on the poster to create a link with the characters and the game title. I like the position of Jimmy behind the plant, but I think the snake needs to be moved somewhere else as it looks like everything is crammed into one corner of the poster. Instead of the “Search the App Store” text, you could possibly use a QR code instead to direct people to download your game? Also, maybe add small screenshots of the gameplay to show what the game looks like when playing?” - Mel R !
  • 45. STICKER DESIGN CHANGES From the feedback on the poster, these were the key changes I needed to make: - Add a QR for easy accessibility to the game on the App Store. - De-clutter the bottom right corner by moving/removing the snake. - Add screenshots of the gameplay to give a the viewer a better idea of what the game is like.
  • 46. UPDATED POSTER DESIGN
  • 47. DRAFT DESIGN FEEDBACK “I definitely like this design more than the last one.The poster seems a lot less cluttered in the bottom right corner of the poster and the use of the QR code and the screenshots like I suggested work really well. I think it looks a lot better laid-out and I like the fact you have made the character and plant more darker” - Mel R !
  • 48. TWITTER PAGE
  • 49. TWITTER PAGE I created aTwitter page for the game for extra advertisement. Interacting with video game related twitter accounts could lead to receiving retweets from them, which opens us up to a whole audience of gamers who follow these accounts. It also allows us to interact with any fans we may pick up throughout our marketing campaign and can be a platform that we can use to host competitions for such fans.
  • 50. FINAL MARKETING ASSETS
  • 51. SNAKE ESCAPE PROJECT PRODUCTION SCHEDULE Time Period Goals 13th - 22nd May 2014 Research existing app icons and discover what makes an app icon successful.Also research into different types of advertising (direct,indirect, promotion etc.) 23rd - 31st May 2014 Decide what types of products you are going to make in your marketing campaign. Research existing designs (t-shirt designs, posters etc.). Look further into who your target audience is to start thinking about your own designs. 1st - 10th June 2014 Create draft ideas for all of your product designs taking into account the research you have carried out, show your design process. 11th - 20th June 2014 Gain feedback on your designs, then make any suggested changes to them until the client is happy with them. Evaluate their fitness for purpose, along with any changes that could have been made.
  • 52. ADDITIONAL WORK
  • 53. Box Cover Analysis
  • 54. Box Art Designed By Me
  • 55. Other Graphic Design Material (Side Work)