Hill dickenson social media april 2013.v3

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  • 1. SOCIAL MEDIA A SNAPSHOT@ googledave@ phcreative#hdevents
  • 2. @ googledave@ phcreative#hdevents
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  • 4. @ googledave@ phcreative#hdevents
  • 5. @ googledave@ phcreative#hdevents
  • 6. FUTURE PROOFING YOUR DIGITAL STRATEGY@ googledave@ phcreative#hdevents
  • 7. @ googledave@ phcreative#HDevents
  • 8. @ googledave@ phcreative#hdevents
  • 9. IF CARLSBERG DID NETWORKING@ googledave@ phcreative#hdevents
  • 10. WHO WOULD YOU ‘WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer?@ googledave@ phcreative#hdevents
  • 11. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’@ googledave@ phcreative#hdevents
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  • 14. @ googledave@ phcreative#HDevents
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  • 20. http://www.youtube.com/watch?v=ZUG9qYTJMsI @ googledave @ phcreative #hdevents
  • 21. @ googledave@ phcreative#hdevents
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  • 23. @ googledave@ phcreative#HDevents
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  • 25. @ googledave@ phcreative#hdevents
  • 26. @ googledave@ phcreative#hdevents
  • 27. @ googledave@ phcreative#hdevents
  • 28. TOOLS TO LISTEN@ googledave@ phcreative#hdevents
  • 29. TOOLS TO FIND YOUR AUDIENCE FOLLOWERWONK ANALYSE FOLLOWERS@ googledave@ phcreative#hdevents
  • 30. TOOLS TO MANAGE HOOTSUITE@ googledave@ phcreative#hdevents
  • 31. @ googledave@ phcreative#hdevents
  • 32. WHY YOU NEED USE GOOGLE+ Get your content read and ranking faster • Faster indexing of your content – make it relevant to your candidates • Extended circles, means you influence your followers and theirs Authorship Tag = Identity • Have you set yours up? AuthorRank is coming! • How authoritive and interesting are you to your audience? • Share-ability of authors content • Number of people in your circles and how many you are in • Engagement levels of your content@ googledave@ phcreative#hdevents
  • 33. AUTHORSHIP IN PRACTICE@ googledave@ phcreative#hdevents
  • 34. GOOGLE+ WILL INFLUENCE US ALL@ googledave@ phcreative#hdevents
  • 35. SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?@ googledave@ phcreative#hdevents
  • 36. ROI MEASUREMENT OF SOCIAL MEDIA@ googledave@ phcreative#hdevents
  • 37. @ googledave@ phcreative#hdevents
  • 38. http://www.youtube.com/watch?v=JSnB06um5r4 @ googledave @ phcreative #HDevents
  • 39. SEARCH, SOCIAL AND CONTENT MARKETING@ googledave@ phcreative#hdevents
  • 40. @ googledave@ phcreative#hdevents
  • 41. THANKS FOR LISTENING QUESTIONS AND ANSWERS@ googledave@ phcreative#hdevents