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Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
Hill dickenson social media april 2013.v3
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Hill dickenson social media april 2013.v3

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  • 1. SOCIAL MEDIA A SNAPSHOT@ googledave@ phcreative#hdevents
  • 2. @ googledave@ phcreative#hdevents
  • 3. @ googledave@ phcreative#hdevents
  • 4. @ googledave@ phcreative#hdevents
  • 5. @ googledave@ phcreative#hdevents
  • 6. FUTURE PROOFING YOUR DIGITAL STRATEGY@ googledave@ phcreative#hdevents
  • 7. @ googledave@ phcreative#HDevents
  • 8. @ googledave@ phcreative#hdevents
  • 9. IF CARLSBERG DID NETWORKING@ googledave@ phcreative#hdevents
  • 10. WHO WOULD YOU ‘WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer?@ googledave@ phcreative#hdevents
  • 11. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’@ googledave@ phcreative#hdevents
  • 12. @ googledave@ phcreative#hdevents
  • 13. @ googledave@ phcreative#hdevents
  • 14. @ googledave@ phcreative#HDevents
  • 15. @ googledave@ phcreative#hdevents
  • 16. @ googledave@ phcreative#hdevents
  • 17. @ googledave@ phcreative#hdevents
  • 18. @ googledave@ phcreative#hdevents
  • 19. @ googledave@ phcreative#hdevents
  • 20. http://www.youtube.com/watch?v=ZUG9qYTJMsI @ googledave @ phcreative #hdevents
  • 21. @ googledave@ phcreative#hdevents
  • 22. @ googledave@ phcreative#hdevents
  • 23. @ googledave@ phcreative#HDevents
  • 24. @ googledave@ phcreative#hdevents
  • 25. @ googledave@ phcreative#hdevents
  • 26. @ googledave@ phcreative#hdevents
  • 27. @ googledave@ phcreative#hdevents
  • 28. TOOLS TO LISTEN@ googledave@ phcreative#hdevents
  • 29. TOOLS TO FIND YOUR AUDIENCE FOLLOWERWONK ANALYSE FOLLOWERS@ googledave@ phcreative#hdevents
  • 30. TOOLS TO MANAGE HOOTSUITE@ googledave@ phcreative#hdevents
  • 31. @ googledave@ phcreative#hdevents
  • 32. WHY YOU NEED USE GOOGLE+ Get your content read and ranking faster • Faster indexing of your content – make it relevant to your candidates • Extended circles, means you influence your followers and theirs Authorship Tag = Identity • Have you set yours up? AuthorRank is coming! • How authoritive and interesting are you to your audience? • Share-ability of authors content • Number of people in your circles and how many you are in • Engagement levels of your content@ googledave@ phcreative#hdevents
  • 33. AUTHORSHIP IN PRACTICE@ googledave@ phcreative#hdevents
  • 34. GOOGLE+ WILL INFLUENCE US ALL@ googledave@ phcreative#hdevents
  • 35. SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?@ googledave@ phcreative#hdevents
  • 36. ROI MEASUREMENT OF SOCIAL MEDIA@ googledave@ phcreative#hdevents
  • 37. @ googledave@ phcreative#hdevents
  • 38. http://www.youtube.com/watch?v=JSnB06um5r4 @ googledave @ phcreative #HDevents
  • 39. SEARCH, SOCIAL AND CONTENT MARKETING@ googledave@ phcreative#hdevents
  • 40. @ googledave@ phcreative#hdevents
  • 41. THANKS FOR LISTENING QUESTIONS AND ANSWERS@ googledave@ phcreative#hdevents

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