0
SOCIAL MEDIA A SNAPSHOT@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
FUTURE PROOFING YOUR DIGITAL                        STRATEGY@ googledave@ phcreative#hdevents
@ googledave@ phcreative#HDevents
@ googledave@ phcreative#hdevents
IF CARLSBERG               DID NETWORKING@ googledave@ phcreative#hdevents
WHO WOULD YOU ‘WANT                  BEHIND THE DOOR?                • Your target audience                • Where are the...
PROBABLY THE BEST SOCIAL NETWORKING ADVICE!     • A good conversationalist, listens most of the time,       that’s how, wh...
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#HDevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
http://www.youtube.com/watch?v=ZUG9qYTJMsI @ googledave @ phcreative  #hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#HDevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
TOOLS TO LISTEN@ googledave@ phcreative#hdevents
TOOLS TO FIND YOUR AUDIENCE            FOLLOWERWONK ANALYSE FOLLOWERS@ googledave@ phcreative#hdevents
TOOLS TO MANAGE HOOTSUITE@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
WHY YOU NEED USE GOOGLE+                           Get your content read and ranking faster                           • Fa...
AUTHORSHIP IN PRACTICE@ googledave@ phcreative#hdevents
GOOGLE+ WILL INFLUENCE US ALL@ googledave@ phcreative#hdevents
SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?@ googledave@ phcreative#hdevents
ROI MEASUREMENT OF SOCIAL MEDIA@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
http://www.youtube.com/watch?v=JSnB06um5r4  @ googledave  @ phcreative  #HDevents
SEARCH, SOCIAL AND CONTENT MARKETING@ googledave@ phcreative#hdevents
@ googledave@ phcreative#hdevents
THANKS FOR LISTENING       QUESTIONS AND ANSWERS@ googledave@ phcreative#hdevents
Hill dickenson social media april 2013.v3
Upcoming SlideShare
Loading in...5
×

Hill dickenson social media april 2013.v3

296

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
296
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Hill dickenson social media april 2013.v3"

  1. 1. SOCIAL MEDIA A SNAPSHOT@ googledave@ phcreative#hdevents
  2. 2. @ googledave@ phcreative#hdevents
  3. 3. @ googledave@ phcreative#hdevents
  4. 4. @ googledave@ phcreative#hdevents
  5. 5. @ googledave@ phcreative#hdevents
  6. 6. FUTURE PROOFING YOUR DIGITAL STRATEGY@ googledave@ phcreative#hdevents
  7. 7. @ googledave@ phcreative#HDevents
  8. 8. @ googledave@ phcreative#hdevents
  9. 9. IF CARLSBERG DID NETWORKING@ googledave@ phcreative#hdevents
  10. 10. WHO WOULD YOU ‘WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer?@ googledave@ phcreative#hdevents
  11. 11. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’@ googledave@ phcreative#hdevents
  12. 12. @ googledave@ phcreative#hdevents
  13. 13. @ googledave@ phcreative#hdevents
  14. 14. @ googledave@ phcreative#HDevents
  15. 15. @ googledave@ phcreative#hdevents
  16. 16. @ googledave@ phcreative#hdevents
  17. 17. @ googledave@ phcreative#hdevents
  18. 18. @ googledave@ phcreative#hdevents
  19. 19. @ googledave@ phcreative#hdevents
  20. 20. http://www.youtube.com/watch?v=ZUG9qYTJMsI @ googledave @ phcreative #hdevents
  21. 21. @ googledave@ phcreative#hdevents
  22. 22. @ googledave@ phcreative#hdevents
  23. 23. @ googledave@ phcreative#HDevents
  24. 24. @ googledave@ phcreative#hdevents
  25. 25. @ googledave@ phcreative#hdevents
  26. 26. @ googledave@ phcreative#hdevents
  27. 27. @ googledave@ phcreative#hdevents
  28. 28. TOOLS TO LISTEN@ googledave@ phcreative#hdevents
  29. 29. TOOLS TO FIND YOUR AUDIENCE FOLLOWERWONK ANALYSE FOLLOWERS@ googledave@ phcreative#hdevents
  30. 30. TOOLS TO MANAGE HOOTSUITE@ googledave@ phcreative#hdevents
  31. 31. @ googledave@ phcreative#hdevents
  32. 32. WHY YOU NEED USE GOOGLE+ Get your content read and ranking faster • Faster indexing of your content – make it relevant to your candidates • Extended circles, means you influence your followers and theirs Authorship Tag = Identity • Have you set yours up? AuthorRank is coming! • How authoritive and interesting are you to your audience? • Share-ability of authors content • Number of people in your circles and how many you are in • Engagement levels of your content@ googledave@ phcreative#hdevents
  33. 33. AUTHORSHIP IN PRACTICE@ googledave@ phcreative#hdevents
  34. 34. GOOGLE+ WILL INFLUENCE US ALL@ googledave@ phcreative#hdevents
  35. 35. SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?@ googledave@ phcreative#hdevents
  36. 36. ROI MEASUREMENT OF SOCIAL MEDIA@ googledave@ phcreative#hdevents
  37. 37. @ googledave@ phcreative#hdevents
  38. 38. http://www.youtube.com/watch?v=JSnB06um5r4 @ googledave @ phcreative #HDevents
  39. 39. SEARCH, SOCIAL AND CONTENT MARKETING@ googledave@ phcreative#hdevents
  40. 40. @ googledave@ phcreative#hdevents
  41. 41. THANKS FOR LISTENING QUESTIONS AND ANSWERS@ googledave@ phcreative#hdevents
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×