21. And in turn, disrupt our habits
I can’t seem to stop watching every episode of Mythbusters on Netflix Streaming.
22. UX innovation is about disrupting
the expected, in favor of an
unexpected, dissimilar and
fresh experience.
23. “Many significant innovations got their
start as unexpected discoveries or
impractical ideas”
Luke Williams
Frog Design &
NYU Professor of Innovation
Disrupt: Think the Unthinkable to Spark Innovation. Pg 91, Pearson Education, 2011
31. “If you truly want to understand
customers' wants and needs,
you need to remove the distance
between you and them.”
Jorge Barba
Digital Strategist, Blu Maya
http://www.quora.com/When-creating-products-how-do-you-know-what-users-want/answer/Jorge-Barba?srid=z3u
32. How do we “remove the distance”
from the user?
35. Hierarchical Flowing, person to person
Time-driven 9-5 Work anytime/anywhere
Committees, Meetings Independent/casual meetups
Work at desk Work on Laptop
Which is the student?
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/
36. Hierarchical Flowing, person to person
Time-driven 9-5 Work anytime/anywhere
Committees, Meetings Independent/casual meetups
Work at desk Work on Laptop
Being “effective” is only rule = Grade
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/
37. Hierarchical Flowing, person to person
Time-driven 9-5 Work anytime/anywhere
Committees, Meetings Independent/casual meetups
Work at desk Work on Laptop
Being “effective” is only rule = Grade
Students
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/
38. Can we create
experiences for
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/
39. With this
structure
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/
41. “...if you get the culture right
then most of the other stuff
will happen naturally out of it.”
Tony Hsieh
CEO Zappos
http://bigthink.com/ideas/20671
46. Their needs are naturally divulged
in course of group work.
Focus groups won’t get to this level.
There is no “user oracle”
47. Know the user
Work like the user
Define user context & problems
Prospective app ideas
Sketch wireframes
Define interactions
Did you solve a problem?
Yes No Take a walk, rethink
Wireframe and mockup design
Decide on technologies
Fast prototype
Test with some users
48. Simul8 Group Examples
Stash It! (mobile & web hybrid, save for later app)
Icon1 (digital camera, ocr, text extraction service)
Icon2 (Worldcat API + Icon social framework)
49. UX – Creating a Lens:
Perceptual experience changes over time
High value experiences are disruptive
Know & learn from users
Design from outside-in
Get the culture right, and everything follows
50. “Create the conditions
under which people can flourish”
Sir Ken Robinson
Bring on the Learning Revolution!
TED Conference, Feb 2010
51. Contact
Kevin Rundblad
UX & Social Technology Strategist
Co-Founder, Simul8 Group
Questions UCLA Library
http://about.me/rundblad
http://twitter.com/rundblad
kevinrundblad@gmail.com