The document proposes a framework called OODA (Observe, Orient, Decide, Act) for operational insight and discusses its implications. OODA describes a cycle that anyone performing operations goes through when making decisions. To improve at OODA, one aims to increase speed, decrease effort, and increase reliability. This involves improving observation (metrics), orientation (visualization), decisions (alerting), and automating actions. Examples demonstrate how Netflix has automated capacity decisions and canary analysis to improve according to the OODA framework.