Workshop: Creating Results With Social Media in HRPresentation Transcript
Workshop: Creating ResultsUsing Social Media Strategy advisor Keynote speaker Author @rossdawson
Leading the world Time on social networks per month (hours) 0:00 1:12 2:24 3:36 4:48 6:00 7:12 8:24 Australia 6:52 UnitedStates 6:09United Kingdom 6:07 Italy 6:00 Spain 5:30 Brazil 4:33 Germany 4:11 France 4:04 Switzerland 3:54 Japan 2:50 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Audience (000)
Social LandscapeApplicationsSocial Media StrategyGovernanceOrganizationsImplementationIndividualsTaking Action
Social Landscape
More than 1 billion people are on social networks
Over 30 billion pieces of contentare shared on Facebook monthly
36% of social network users have posted about brands
89% of US companies are using social media for recruiting
Social media dominates
Young and old100% 90% 80% 2008 70% 60% 2011 50% 40% 30% 20% 10% 0% 14-19 20-29 30-39 40-49 50-64 65+Source: Sensis Consumer Report (2008) and Sensis Social Media Report (2011)
Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%Source: Morgan Stanley, Informa 3G Subscription Growth YoY
The only wayyou can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
Applications
How organizations really work
Executive communication
Executive communication
Employee communication
Staff engagementFinding what you need
Knowledge sharing
Recruitment
Alumni networks
Social Media Strategy
Governance
Governance for transformationBenefits Risks/ Concerns Risks of NOT being socialProductivity and Productivity loss Reducedefficiency competitivenessStaff engagement Loss of control Harder to attract talented staffKnowledge access Information Fragmentation of reliability informationReputation as leader Reputational Unauthorized use of damage web tools
Education
Guidelines
Organizations
Implementation
Roles and responsibilities Sponsor Responsible executive(s) Social media champion(s) Social media team Pilot team leader Pilot team members All staff
Individuals
Who ARE you?
Anyone can do it
Taking action
Setting action stepsPreliminary objectivesResearch requiredStakeholder identificationPossible initiativesRoles and responsibilitiesSuccess factorsFirst and subsequent steps
Maurizio Cassi