Workshop: Creating Results With Social Media in HR

Workshop: Creating ResultsUsing Social Media Strategy advisor Keynote speaker Author @rossdawson

Leading the world Time on social networks per month (hours) 0:00 1:12 2:24 3:36 4:48 6:00 7:12 8:24 Australia 6:52 UnitedStates 6:09United Kingdom 6:07 Italy 6:00 Spain 5:30 Brazil 4:33 Germany 4:11 France 4:04 Switzerland 3:54 Japan 2:50 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Audience (000)

Social LandscapeApplicationsSocial Media StrategyGovernanceOrganizationsImplementationIndividualsTaking Action

Social Landscape

More than 1 billion people are on social networks

Over 30 billion pieces of contentare shared on Facebook monthly

36% of social network users have posted about brands

89% of US companies are using social media for recruiting

Social media dominates

Young and old100% 90% 80% 2008 70% 60% 2011 50% 40% 30% 20% 10% 0% 14-19 20-29 30-39 40-49 50-64 65+Source: Sensis Consumer Report (2008) and Sensis Social Media Report (2011)

Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%Source: Morgan Stanley, Informa 3G Subscription Growth YoY

The only wayyou can control your destiny is to be more flexible than your environment - The Law of Requisite Variety

Applications

How organizations really work

Executive communication

Employee communication

Staff engagementFinding what you need

Knowledge sharing

Recruitment

Alumni networks

Social Media Strategy

Governance

Governance for transformationBenefits Risks/ Concerns Risks of NOT being socialProductivity and Productivity loss Reducedefficiency competitivenessStaff engagement Loss of control Harder to attract talented staffKnowledge access Information Fragmentation of reliability informationReputation as leader Reputational Unauthorized use of damage web tools

Education

Guidelines

Organizations

Implementation

Roles and responsibilities Sponsor Responsible executive(s) Social media champion(s) Social media team Pilot team leader Pilot team members All staff

Individuals

Who ARE you?

Anyone can do it

Taking action

Setting action stepsPreliminary objectivesResearch requiredStakeholder identificationPossible initiativesRoles and responsibilitiesSuccess factorsFirst and subsequent steps

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Workshop: Creating Results With Social Media in HR

by Ross Dawsn on Oct 10, 2011

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