Workshop: Creating Results With Social Media in HR
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Workshop: Creating Results With Social Media in HR

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Slides for Ross Dawson's workshop on Creating Results with Social Media at Australian Human Resources Institute conference

Slides for Ross Dawson's workshop on Creating Results with Social Media at Australian Human Resources Institute conference

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  • 1. Workshop: Creating ResultsUsing Social Media Strategy advisor Keynote speaker Author @rossdawson
  • 2. Leading the world Time on social networks per month (hours) 0:00 1:12 2:24 3:36 4:48 6:00 7:12 8:24 Australia 6:52 UnitedStates 6:09United Kingdom 6:07 Italy 6:00 Spain 5:30 Brazil 4:33 Germany 4:11 France 4:04 Switzerland 3:54 Japan 2:50 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Audience (000)
  • 3. Social LandscapeApplicationsSocial Media StrategyGovernanceOrganizationsImplementationIndividualsTaking Action
  • 4. Social Landscape
  • 5. More than 1 billion people are on social networks
  • 6. Over 30 billion pieces of contentare shared on Facebook monthly
  • 7. 36% of social network users have posted about brands
  • 8. 89% of US companies are using social media for recruiting
  • 9. Social media dominates
  • 10. Young and old100% 90% 80% 2008 70% 60% 2011 50% 40% 30% 20% 10% 0% 14-19 20-29 30-39 40-49 50-64 65+Source: Sensis Consumer Report (2008) and Sensis Social Media Report (2011)
  • 11. Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%Source: Morgan Stanley, Informa 3G Subscription Growth YoY
  • 12. The only wayyou can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
  • 13. Applications
  • 14. How organizations really work
  • 15. Executive communication
  • 16. Executive communication
  • 17. Employee communication
  • 18. Staff engagementFinding what you need
  • 19. Knowledge sharing
  • 20. Recruitment
  • 21. Alumni networks
  • 22. Social Media Strategy
  • 23. Governance
  • 24. Governance for transformationBenefits Risks/ Concerns Risks of NOT being socialProductivity and Productivity loss Reducedefficiency competitivenessStaff engagement Loss of control Harder to attract talented staffKnowledge access Information Fragmentation of reliability informationReputation as leader Reputational Unauthorized use of damage web tools
  • 25. Education
  • 26. Guidelines
  • 27. Organizations
  • 28. Implementation
  • 29. Roles and responsibilities Sponsor Responsible executive(s) Social media champion(s) Social media team Pilot team leader Pilot team members All staff
  • 30. Individuals
  • 31. Who ARE you?
  • 32. Anyone can do it
  • 33. Taking action
  • 34. Setting action stepsPreliminary objectivesResearch requiredStakeholder identificationPossible initiativesRoles and responsibilitiesSuccess factorsFirst and subsequent steps