Getting started with social media

575 views

Published on

  • Be the first to comment

  • Be the first to like this

Getting started with social media

  1. 1. Getting Started with Social Media Joe Racanelli Equicom Group
  2. 2. Not just for kids anymore Of all workers use social media for business reasons * Sources: IDC Research
  3. 3. Not just for kids anymore Average age of users: * Sources: Pingdom
  4. 4. Age distribution 25% 18% 19% 15% 9% 10% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ Average age is getting older Source: Googl e Ad Pl a nner (Uni ted Sta tes Demogra phi cs Da ta )
  5. 5. Reasons Tactical Strategic Share Recruit Sell more Build long-term news qualified staff products relationships Build website Build Interact with traffic awareness stakeholders
  6. 6. Cornerstones
  7. 7. Who is using social media?
  8. 8. Questions > Can small companies use social media? > What are the costs? > What are the risks? > How tech-savy do you need to be? > Where should I start?
  9. 9. Getting started Determine your objectives Complement your Identify your audience existing communications Select the right platform strategy Measure/Evaluate
  10. 10. Roadmap Monitor Test 1 tool Build audience Network effect Integrate + tools
  11. 11. Next Steps Follow Equicom on Connect on Copy of presentation jracanelli@equicomgroup.com More questions? 416 815 0700 x 243

×