Key session at the National Conference of the Toronto Association for Volunteer Administrators (TACA)

1. +
YOU
your BRAND
your SOCIAL MEDIA
Robin Yap, LLB, DM
MANAGING DIRECTOR

2. +
today
u you
u brand
u social media
presence
u strategies to
get you known

3. +
ELEVATOR SPEECH COMPONENTS
http://bit.ly/1T84xhw
skills
confidence
goal
motivation

4. +
Who are you?
http://bit.ly/1T84xhw

5. +
Who are you?
1:What do you do…well? (Skills)
2:What is your greatest strength in this
area OR the best compliment you’ve
ever received about your skill?
(Confidence)
3:What would you like to do? (Goal)
4:What’s your “why?” (Motivation)

6. +

7. +
network
• •
• •
F F
CC

8. +
EXT
O2O
F2P
F2O
F2F
YOUR
SOCIAL
MAP

9. +
traffic
n ALEXA RANKING
n COMPETE.COM (PAY)
n SEMRUSH.COM (LOVE IT)
n YOUTUBE OR VIMEO VIEWS
n BLOG POST COMMENTS
n TOTAL COMMENT COUNTS
n CHECK THEIR ARCHIVES
n CHECK ‘ADVERTISE HERE’ PAGE (EX: FROM BUYSELLADS)

10. +
EXAMPLE PERSONAL BRAND STATEMENT

11. +
now what?
v align social goals to personal and/or
business goals
v social media audit template
v editorial calendar template
v social media content calendar
v bulk upload template

12. +
Qs

13. +
THANKS!
@ROBINYAP
DrRobinYap
RobinYapCanada