UNMARKETING marketing the personality of your club
YOUR CLUB’S PERSONALITY What makes up your club’s personality? + Club Sponsored Events (BowlOrama, The Show) + Board Members + Membership in General + Opinions on Local and National Happenings + Outside Sponsorships
CONTENT CREATIONJust cause you have a Twitter account doesn’t mean you are achieving anything...
VIDEOThere is a reason YouTube is so damn popular.
EASY VIDEO TO CREATE+ Recording the speakers to present at luncheons and events. + Testimonials from your members. + Insight from your board of directors. + Promotional videos for upcoming events.
BLOG TOPICS + Recap of events. + Reactions to industry happenings.+ Predications about future direction of the industry. + ANYTHING
QUESTION:What are some other medias your club uses to communicate its personality? Are there more we haven’t touched on?
VIABLE PLATFORMSshould we participate in everything?
SOME BORING FACTS:+ 92% of non-proﬁts have at least one social channel logo on their homepage. (via http://www.netwitsthinktank.com)+ Facebook registered a 161% increase in the average member community size amongst non-proﬁts in 2011... (via http://www.revenews.org)
QUESTION:What platforms do you know your club participates in? Which ones should it have a presence on?
“DON’TS” OF SOCIAL + Do not sync all your platform accounts together. + Do not over share.+ Do not hesitate to ask questions to your followers or members.+ Careful having multiple managers of single platforms.