VISUAL TOOLS FOR DESIGN
www.servicedesigntools.org
by roberta tassi
research



           thesis   web resource


01         02       03             04
ISSUE



WHY TALKING ABOUT
VISUALIZATION?
ISSUE



01
product
ISSUE



01
product
service
ISSUE



01
product
service
experience
ISSUE



01
product
service
experience
             interaction
ISSUE



01
product
service
experience
             interaction
             system
ISSUE



01
product
service
experience
             interaction
             system
             process
             ...
ISSUE



01

THE GROWING COMPLEXITY DESIGNERS DEAL WITH
ENHANCES THE NEED OF MAKING EVIDENT INTANGIBLE
ELEMENTS. HOW TO RE...
ISSUE



02
designer
ISSUE



02
designer




stakeholder
ISSUE



02            expert
designer




stakeholder
ISSUE



02            expert
designer
                   employer




stakeholder
ISSUE



02            expert
designer
                   employer




stakeholder
                user
ISSUE



02

TALKING TO A MAINLY UNDIFFERENTIATED GROUP OF
INTERLOCUTORS REQUIRES A DEEP UNDERSTANDING OF
THE EXISTING VIS...
RESEARCH



WHICH ARE THE
EXISTING VISUAL
TOOLS?
RESEARCH



       01INTERVIEWS
ezio manzini (MILAN / POLITECNICO DI MILANO)
elena pacenti (MILAN / DOMUS ACADEMY)
nicola ...
RESEARCH



      01
                                   ezio manzini
AT THE BEGINNING, WHERE SERVICE DESIGN DISCIPLINE
WAS...
RESEARCH



      01
                                 elena pacenti
IT’S VERY IMPORTANT TO DISTINGUISH AMONG THE
VISUALIZA...
RESEARCH



      01
                                nicola morelli
THE THOUGHT THAT THE DESIGNER COULD EASILY ADAPT
THE E...
RESEARCH




           TOOLBOX
RESEARCH



     02COLLECTING
FROM DIFFERENT FIELDS
design
HCI
business
social sciences
...
RESEARCH



               02
                                                                                        tool...
TAXONOMIES



WHAT AFFECTS THE
VISUALIZATION?
TAXONOMIES



             WHEN?
DESIGN ACTIVITIES
co-designing
envisioning
testing&prototyping
implementing
...
TAXONOMIES




ISSUE CARDS, BOVISA CO-HOUSING PROJECT / DIS, POLITECNICO DI MILANO
http://www.dis.polimi.it/english/
TAXONOMIES




SERVICE EVIDENCES, HEALTH CONNECT / ENGINE
http://www.enginegroup.co.uk
TAXONOMIES



             WHO?
RECIPIENTS
experts
stakeholders
employers
users
...
TAXONOMIES




NET-MAPS / EVA SHIFFER
http://netmap.wordpress.com/
TAXONOMIES




SERVICE ECOLOGY, FIAT MULTI+ ACTORS / LIVEWORK
http://www.livework.co.uk
TAXONOMIES



           WHAT?
CONTENTS
context
system
interaction
offering
...
TAXONOMIES




LEGO SERIOUS PLAY, REAL TIME WEB / Trivioquadrivio
http://www.triq.it/lspunit/file/01.htm
TAXONOMIES




SERVICE BLUEPRINT, PRESBY NEURO CLINIC / Carnagie Mellon University
http://kipworks.com/upmc_holisticbook.p...
TAXONOMIES



             HOW?
KINDS OF REPRESENTATION
graphs
narratives
models
games
texts
...
TAXONOMIES




SYSTEM MAP, PORTA D’ACCESSO A ROMA ARCHEOLOGICA / DARC
http://darc.domusacademy.com
TAXONOMIES




CONCEPT IMAGE, PHONE BATTLE / V-TAIL WORKSHOP
http://projects.domusacademy.net/v-tail/
TOOLBOX




www.servicedesigntools.org
TOOLBOX




ADDRESSED TO
researchers
designers
professionists (other)
...
TOOLBOX




FEEDBACKS
quoted in design and business blogs
and websites
700 bookmarks on de.li.ci.ous
...
thanks
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Visual Tools

  1. 1. VISUAL TOOLS FOR DESIGN www.servicedesigntools.org by roberta tassi
  2. 2. research thesis web resource 01 02 03 04
  3. 3. ISSUE WHY TALKING ABOUT VISUALIZATION?
  4. 4. ISSUE 01 product
  5. 5. ISSUE 01 product service
  6. 6. ISSUE 01 product service experience
  7. 7. ISSUE 01 product service experience interaction
  8. 8. ISSUE 01 product service experience interaction system
  9. 9. ISSUE 01 product service experience interaction system process ...
  10. 10. ISSUE 01 THE GROWING COMPLEXITY DESIGNERS DEAL WITH ENHANCES THE NEED OF MAKING EVIDENT INTANGIBLE ELEMENTS. HOW TO REPRESENT SOMETHING THAT IS MAINLY IMMATERIAL, DYNAMIC, HETEROGENEOUS,... ?
  11. 11. ISSUE 02 designer
  12. 12. ISSUE 02 designer stakeholder
  13. 13. ISSUE 02 expert designer stakeholder
  14. 14. ISSUE 02 expert designer employer stakeholder
  15. 15. ISSUE 02 expert designer employer stakeholder user
  16. 16. ISSUE 02 TALKING TO A MAINLY UNDIFFERENTIATED GROUP OF INTERLOCUTORS REQUIRES A DEEP UNDERSTANDING OF THE EXISTING VISUALIZATION TOOLS, OF THE OPPORTU- NITIES GIVEN BY REPRESENTATION AND OF THE DIFFER- ENCE BETWEEN POSSIBLE VISUAL LANGUAGES
  17. 17. RESEARCH WHICH ARE THE EXISTING VISUAL TOOLS?
  18. 18. RESEARCH 01INTERVIEWS ezio manzini (MILAN / POLITECNICO DI MILANO) elena pacenti (MILAN / DOMUS ACADEMY) nicola morelli (AALBORG / AALBORG UNIVERSITY) sean miller (LONDON / LIVEWORK) toke barter (LONDON / RADARSTATION) stefan moritz (LONDON / AEGIS MEDIA)
  19. 19. RESEARCH 01 ezio manzini AT THE BEGINNING, WHERE SERVICE DESIGN DISCIPLINE WAS BORN, THERE WASN’T ANY CODIFIED TOOL. EVERYONE USED TO CREATE SPECIFIC MODELS FOR THE REPRESENTATION OF THE PROJECT TIME TO TIME. BUT NOW SOME TOOLS HAVE REALLY BECOME STAN- DARDS FOR THE COMMUNICATION OF THE PROJECT (THINK AT THE STORYBOARD AND BLUEPRINT).
  20. 20. RESEARCH 01 elena pacenti IT’S VERY IMPORTANT TO DISTINGUISH AMONG THE VISUALIZATION AS NOTATIONAL TECHNIQUES AIMED AT THE REPRESENTATION OF THE IDEA AND OF THE SYSTEM AND THE VISUALIZATION AS THE COMMUNICATION OF THE SERVICE THROUGH ITS EVIDENCES AND ITS INTERFACE.
  21. 21. RESEARCH 01 nicola morelli THE THOUGHT THAT THE DESIGNER COULD EASILY ADAPT THE EXISTING REPRESENTATION TECHNIQUES TO THE NEW CONTENTS IS WRONG. SERVICE DESIGN REQUIRES THE CONSTITUTION AND SEDIMENTATION OF A SET OF TOOLS THAT ARE REALLY ABLE TO SUPPORT THE GENERATION OF INNOVATIVE SOLUTIONS AND THEIR COMMUNICATION.
  22. 22. RESEARCH TOOLBOX
  23. 23. RESEARCH 02COLLECTING FROM DIFFERENT FIELDS design HCI business social sciences ...
  24. 24. RESEARCH 02 tool tool tool OFFERING tool tool MIND MAP ACTORS MAP MAP SYSTEM MAP CONCEPT MAP tool tool tool tool tool TOUCHPOINTS CUSTOMER INTERACTION PROCESS BLUEPRINT MATRIX JOURNEY MAP TABLE MAP tool tool tool CHARACTER tool tool tool tool STORY MOTIVATION PROFILES PERSONAS TEMPLATES ROLE SCRIPT SPECIFICATION TELLING MATRIX tool tool tool tool AFFINITY GROUP methodology tool tool LEGO SERIOUS DESIGN DIAGRAM SKETCHING INFORMANCE ISSUE CARDS ROLE PLAY PLAY™ GAMES tool tool tool tool TOMORROW CONTEXT tool tool tool SERVICE MOODBOARD HEADLINES PANORAMA POSTER STORYBOARD USE CASES IMAGE tool tool methodology methodology methodology tool methodology ROUGH EXPERIENCE tool COGNITIVE CONSTRUCTIVE HEURISTIC SERVICE tool WIZARD PROTOTYPING PROTOTYPE MOCK UP WALKTHROUGH INTERACTION EVALUATION PROTOTYPE EVIDENCING OF OZ
  25. 25. TAXONOMIES WHAT AFFECTS THE VISUALIZATION?
  26. 26. TAXONOMIES WHEN? DESIGN ACTIVITIES co-designing envisioning testing&prototyping implementing ...
  27. 27. TAXONOMIES ISSUE CARDS, BOVISA CO-HOUSING PROJECT / DIS, POLITECNICO DI MILANO http://www.dis.polimi.it/english/
  28. 28. TAXONOMIES SERVICE EVIDENCES, HEALTH CONNECT / ENGINE http://www.enginegroup.co.uk
  29. 29. TAXONOMIES WHO? RECIPIENTS experts stakeholders employers users ...
  30. 30. TAXONOMIES NET-MAPS / EVA SHIFFER http://netmap.wordpress.com/
  31. 31. TAXONOMIES SERVICE ECOLOGY, FIAT MULTI+ ACTORS / LIVEWORK http://www.livework.co.uk
  32. 32. TAXONOMIES WHAT? CONTENTS context system interaction offering ...
  33. 33. TAXONOMIES LEGO SERIOUS PLAY, REAL TIME WEB / Trivioquadrivio http://www.triq.it/lspunit/file/01.htm
  34. 34. TAXONOMIES SERVICE BLUEPRINT, PRESBY NEURO CLINIC / Carnagie Mellon University http://kipworks.com/upmc_holisticbook.pdf
  35. 35. TAXONOMIES HOW? KINDS OF REPRESENTATION graphs narratives models games texts ...
  36. 36. TAXONOMIES SYSTEM MAP, PORTA D’ACCESSO A ROMA ARCHEOLOGICA / DARC http://darc.domusacademy.com
  37. 37. TAXONOMIES CONCEPT IMAGE, PHONE BATTLE / V-TAIL WORKSHOP http://projects.domusacademy.net/v-tail/
  38. 38. TOOLBOX www.servicedesigntools.org
  39. 39. TOOLBOX ADDRESSED TO researchers designers professionists (other) ...
  40. 40. TOOLBOX FEEDBACKS quoted in design and business blogs and websites 700 bookmarks on de.li.ci.ous ...
  41. 41. thanks

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