Spotter Solutions: State-of-the-art technologies and Human expertise for Media and Social Media monitoring and analysis. http://fr.slideshare.net/SpotterPresentations

1. Spotter Solutions
State-of-the-art technologies and
Human expertise for Media and Social
Media monitoring and analysis
From operations to decision making
GIVING YOU THE POWER TO UNDERSTAND
SPOTTER 2012. All rights reserved.

2. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
SPOTTER – 14 years of experience and innovation
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 
2 GIVING YOU THE POWER TO UNDERSTAND

3. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
SOLUTIONS at the forefront of technology
TRACKING CONTENT SPECIFIC DECISION-MAKING
& COLLECTION ANALYSIS MODELS WORKSHOPS
 Real time cross media  In-depth qualitative  Analysis methodology  Interactive decisional
monitoring (printed press, analysis of opinions and adaptated to each sector: Dashboards with several
televison, radio, online media, sentiment specific sourcing, data levels of quantitative and
social media) qualification, qualitative qualitative analysis
 Advanced text-mining and
analysis and deliverables
 Combination of Open Web semantic technology  Real time dynamic
(alerts, newsletters, reports,
and Web Panel (pronoun detection and reporting
ad-hoc studies)
monitoring (more than follow-up, direct and indirect
 Access and diffusion of
50,000 qualified sources) speech, entity detection)  Implementation of tailor-
results according to
made scores: influence,
 Multi-format extraction for  More than 28 languages specific profils (Board,
reputation, risk, satisfaction,
all types of sources treated: European Communication, Marketing,
…
(comments, initial posts, languages + Arabic, Strategy, Risk, Security, Legal,
articles, online videos/photos, Chinese, Japanese,  Capacity to combine Human Ressources, …)
pdf, ppt, word, email, Russian, … media data with other
 SaaS platform, no
audiovisual clips and scripts, types of data: client, sales,
 Ontologies and knowledge installation needed
crm, databases …) financial, …
databases (managed by Spotter or one of
(example: “Credit Risk”)
 Extraction of its partners)
geolocalisation data from
social media
3 GIVING YOU THE POWER TO UNDERSTAND

4. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
A complete OFFER
Our offer is fully adapted to your needs: you place the cursor of Spotter services where you like, and
we ensure training, support and guidance throughout your project.
You manage your project You produce and You benefit from deliverables
from A to Z with our support distribute your deliverables produced by Spotter
SPOTTER guides you during the setup SPOTTER ensures the fine-tuning of SPOTTER produces the deliverables,
phase of the project, develops the source automatic data qualification, the improvement puts the results into perspective, and
connectors and ensures on-going support of queries and treatments, and gives you a presents our recommendations to your team
via its online interface. dedicated Project Manager. and/or your management.
4 GIVING YOU THE POWER TO UNDERSTAND

5. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
COMBINATION of Technology and Expertise
SPOTTER proposes a qualitative approach to each step of your project. We guarantee the most efficient
implementation of tools and an ongoing adaptation of the monitoring scope or deliverables according to the
evolution of the project and your needs.
Precise sourcing Intelligent qualification
Detailed panel of sources Relevant data, structured
that can evolve and analysed
TECHNOLOGIE & EXPERTISE
CONSTANT SUPPORT
Decision making Advanced analysis
reporting Tailor-made indicators,
Platform, deliverables and scores and in-depth
recommendations qualitative analysis
5 GIVING YOU THE POWER TO UNDERSTAND

6. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
SPOTTER SOLUTIONS
LISTEN TO THE CLIENT COMPETITIVE
CORPORATE REPUTATION + eREPUTATION + RISK
/ CITIZEN VOICE INTELLIGENCE
MANAGE
BRAND IMAGE COMPANY RISKS MARKET INTELLIGENCE
CLIENT FEEDBACK
SOCIAL MARKET
CAMPAIGN IMPACT PRODUCT RISKS MAPPING OF ACTORS
INTELLIGENCE
SOCIAL MEDIA HUMAN RESSOURCES
PR PERFORMANCE SECURITY RISKS
ENGAGEMENT INTELLIGENCE
6 GIVING YOU THE POWER TO UNDERSTAND

7. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
SOCIAL CRM
Spotter covers the main issues of Social CRM thanks to its unique technology and
human expertise.
Spotter modules can be integrated into current workflows to improve/complete client relationship management.
MANAGE
SOCIAL MARKET CLIENT FEEDBACK
Combine customer feedback eREPUTATION
INTELLIGENCE
from social media with
Increase customer knowledge Measure the impact of digital or
feedbacks obtained via
and understanding by following off-line campaigns and improve
traditional channels (CRM,
social media conversations. communications and marketing
emails, …).
strategies.
ANALYSIS SOCIAL CRM
DECISIONAL
TRENDS CITIZENS ENGAGEMENT
SATISFACTION CUSTOMERS
LISTEN TO THE UGC
SOCIAL MEDIA
CLIENT/CITIZEN VOICE
ENGAGEMENT
Use social media as a care
Leverage social media to
channel to better manage
identify new customers and
customers and/or public opinion
generate more sales.
satisfaction.
7 GIVING YOU THE POWER TO UNDERSTAND

8. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
REPUTATION MANAGEMENT
We cover the whole process of Reputation Management and ROI measurement.
CORPORATE REPUTATION eREPUTATION RISK REPUTATION
Analyse the reputation of your Analyse the digital reputation of Follow the evolution of opinions
company and leaders and evaluate your company and manage and the way they spread in order
the impact of your media activities. exposition risk on the web. to react in a focused way to
Measure risks and opportunities and Identify, follow and measure the sensitive situations. Identify
interact with opinion influencers. impact of opinions expressed by rumours, risk subjects, attacks
influencers. and negative campaigns.
TARGET AUDIENCES
MANAGE ENGAGEMENT UGC (RE)ACTION
BRAND IMAGE
Evaluate brands image and CAMPAIGN IMPACT
measure the impact of your Measure the impact of your
communication actions. Follow campaigns, follow the buzz and
your fans/communities and analyse the perception of target
measure adhesion to your values. audiences. Set-up relevant
benchmarks with competitors
INFLUENCE and/or other similar campaigns.
ROI BENCHMARK
PR PERFORMANCE
Measure the efficiency of your
PR campaigns and
communication actions. Establish
performance indicators to
evaluate and improve ROI.
8 GIVING YOU THE POWER TO UNDERSTAND

9. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
RISK ASSESSMENT
Our decisional models and scores help identify and measure risks in a moving and
competitive environment, to better protect your assets.
RISK REPUTATION
Follow the evolution of opinions and
FINANCIAL RISK
the way they spread in order to react Take advantage of an ”Early
in a focused way to sensitive Warning System” to detect unusual
situations. Identify rumours, risk events - financial, ethical,
subjects, attacks and negative managerial, image of your
campaigns. suppliers, clients and partners –
and reinforce your ability to adapt..
MEASURE
SOCIAL MEDIA
DECISIONAL
CRISIS
RISK PRODUITS
Analyse all information published
ALERTS
about your products, by clients, SECURITY RISKS
partners, experts, journalists or Monitor the risks linked to your
employees … Detect possible internal/external environment, map
threats linked to their contents, out the key actors, detect changes in
production or commercialisation. positioning and/or relations, and
Manage sensitive situations linked adapt your protection tools.
to dysfunctions.
9 GIVING YOU THE POWER TO UNDERSTAND

10. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
CORPORATE INTELLIGENCE
Complete monitoring system adapted to your environment and level of security, to gather
relevant internal and external information, analyse it and turn it into knowledge.
COMPETITIVE
INTELLIGENCE
Identify new actors in your market,
product launches, new technology, MARKET INTELLIGENCE
partnerships, rumours … Monitor the
competition and anticipate change. Detect consumer trends in your
market - usages, customer
experience, expectations, feedback
on products and services – societal
DECISIONAL changes. Capitalise on this
knowledge in-house.
EVALUATE
HUMAN RESSOURCES
INTELLIGENCE SHARE
Follow the positioning of internal and
external social actors. Analyse the
ANTICIPATE
MAPPING OF
“employer brand” and listen to the
voice of employees. Identify best STAKEHOLDERS
practices and new trends. Actively monitor the subjects and
stakeholders that can have a
significant impact on your activity and
sector. Identify public opinion trends
and evaluate their potential influence.
10 GIVING YOU THE POWER TO UNDERSTAND

11. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
SOME REFERENCES
contact@spotter.com
11 GIVING YOU THE POWER TO UNDERSTAND