The document discusses various models of media effects and debates around media violence. It outlines the hypodermic needle model and two-step flow hypothesis as early models of media effects. It then discusses moral panics around media violence, such as those sparked by the James Bulger murder case and concerns over new media technologies. It notes that evidence for direct harmful media effects is weak and inconclusive. The document advocates understanding media panics as socially constructed moral issues rather than proven behavioral effects and examines the role of interest groups in fueling such panics.

1. Media Effects, Moral Panics and Audiences MAC201 Rob Jewitt

15. Traditional Industrial Land/rural Urban Artisans Factory worker Family Unrelated Skilled Unskilled Organic Mechanistic Informal Bureaucratic Warm Chill Community Individual

23. Violence in The Sopranos: Essential or excessive?

24. Violence in The Sopranos: Essential or excessive?

26. Think of the children!

27. Charlie Brooker Gameswipe

30. Identify problem Authority response Media campaign Stigmatise Simplify Moral Panics and Media Effects

33. Moral Panics and Media Effects

34. Moral Panics and Media Effects Identify problem Authority response Media campaign Stigmatise Simplify Anxiety about media use ADHD! Autism! Addiction! Video games! Public’s knowledge of science Censor/regulate