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Content Strategy: Why Now?

by Content Strategy Director at Razorfish on Feb 08, 2012

  • 10,684 views

I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki. ...

I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.

The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.

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Content Strategy: Why Now? Content Strategy: Why Now? Presentation Transcript