Social Media Indonesia Facebook fanpage march 2015 Report from Joy Intermedia

1. F A C E B O O K
O P T I M I S A T I O N
A N A L Y T I C S
I N T E R A C T I O N
B R A N D
A D V E R T I S I N G
R E P O R T
E N G A G E M E N T
71 000 000
41 000 000 30 000 000
9600000
16000000
8700000
3300000
1600000
1500000
age:
13-18
19-25
26-33
34-40
41-50
50+
10200000
12000000
5100000
2000000
1000000
660000
age:
13-18
19-25
26-33
34-40
41-50
50+
www.sotrender.com www.joyintermedia.sg
Fanpage Trends
Indonesia
M A R C H 2 0 1 5

2. 02 Top engagement
www.sotrender.com www.joyintermedia.sg
1
2
3
SAMSUNG MOBILE INDONESIA
REXONA
INDOMIE
Engaged users: 811 109 (81%)
Engaged users: 761 671 (39%)
Engaged users: 569 268 (57%)
03 Top growth
1
2
3
DOLPHIN BROWSER
INDOMARET MUDAH DAN HEMAT
LAZADA INDONESIA
+ 23 %
+ 21 %
+ 17 %
04 Top response percent
06 Top hashtags 07 Interesting facts
Lifebuoy Shampoo fanpage engaged over 581% users, and
it’s the best result among commercial fanpages.
Most users' posts on commercial fanpages were published
on 9th March - 1313 entries, which is 64% more
than avarage.
In March we have observed - 3 807 760 pages likes.
On average, administrators posted 5.84 posts every day.
#dearmoms
#jco
#jcoindonesia
count: 370
count: 118
count: 117
1
2
3
CIMB INDONESIA
TELKOMSEL
ACER INDONESIA
Percentage of users posts with reply
Percentage of users posts with reply
Percentage of users posts with reply
05 Top response time
1
2
3
ZALORA
TELKOMSEL
GARUDA INDONESIA
4 min 58 sec
5 min 32 sec
6 min 31 sec
Median response time
Median response time
Median response time
92 %
92 %
90 %
Increase in the number of fans: 545 474
Increase in the number of fans: 133 876
Increase in the number of fans: 125 364

3. Fanpage Trends
Editorial
All Indonesian Brands
Agency
Automotive
Banks
Beverages
Cosmetics
E−commerce
Fashion
Food
Insurance
Media / News
Retail
Technologies
Telecommunications
National TV Channel
4
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
table of contents 1/1
Reports and studies about social media − ask for more!

4. Fanpage Trends 2015
Editorial 1/1
Sotrender and Joy Intermedia are proud to present the seventh edition of Fanpage & Twitter
Trends Indonesia. Our report contains the data on reach, engagement and content for 14
different industries present on Facebook & Twitter.
New categories in Sotrender reports about Facebook in Indonesia
We added 5 new categories to Fanpage Trends report in March. Do we see any changes in All
Indonesian Brands rank? OLX kept its position as the biggest Facebook page. This is probably
because OLX provides various products from many different categories while fanpages such as
Blackberry, XL Rame, Yamaha Motor Indonesia and Lazada Indonesia provide less variations
products they advertised. Moreover, surprisingly, Kratingdaeng Indonesia managed to reach
first position as biggest Facebook Fanpage in Beverage category in March whereas Sehat AQUA
always got the first for several months.
Although, OLX was the biggest fanpage on Facebook in Indonesia last month, it wasn’t in the
top of engagement ranking. Indomie, followed by Samsung, had the most engaging fanpage. The
fact that Indomie posted a quiz in March on its fanpage, it engaged its fans to be more
connected and active on it. The fact that Samsung is going to launch the next generation of
Samsung Galaxy Note and Samsung Note Edge, makes its fans impatient to see and own the
devices.
Overview of Twitter in Indonesia in March 2015
Telkomsel provided the best customer service and was the most engaging profile in Twitter in
Indonesia. No other Indonesian brand responded to 90% of fans’ posts. It’s a very good way to
maintain interactions with its fans for increasing their sales or, at least, enlarging their
fanbase.
In summary, in order to enlarge their Facebook or Twitter profiles, brands should communicate
and interact with their fans on very regular basis. If a brand provides a great customer
service and engages fans, it’s likely that other users will become interested in becoming
future customers as well. What’s more, brands should be more active on Facebook to attract
people and make them aware of the brand.
What happened on Indonesian Facebook and Twitter in March? We are giving the complete
information in this latest Trends report edition.
14 days of free social media analytics − sign up!
4

5. All Indonesian
Brands
Fanpage Trends 2015
5

6. Fanpage Trends 2015
All Indonesian Brands
2 003 401
2 026 529
2 037 044
2 083 702
2 484 227
2 924 546
4 227 369
4 230 176
4 474 126
7 483 344
−1% (−13 286)
0% (−2 330)
+1% (+30 044)
−3% (−73 218)
+13% (+286 634)
+23% (+545 474)
−3% (− 143 872)
−1% (−64 163)
−4% (− 176 631)
−1% (−79 270)
smartfren
Natur−E Journey to
Beauty
Kratingdaeng Indonesia
TANGO WAFER RENYAH
welovehonda Indonesia
Lazada Indonesia
Yamaha Motor Indonesia
XL Rame
BlackBerry
OLX Indonesia
Chart presents number of fans at the end of the month, and its increase.
+1
−
+4
+1
+1
+1
−1
+1
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
6

7. Fanpage Trends 2015
All Indonesian Brands
27%
35%
48%
10%
34%
252%
29%
57%
39%
81%
236 755
253 326
261 764
289 130
321 485
448 921
537 751
569 268
761 671
811 109
percentage of engaged users number of engaged users
Jawa Pos National
Network (JPNN)
Pond’s Indonesia
Japanese Station
Lazada Indonesia
OPPO Indonesia
Fair and Lovely
Indonesia
Rumah Cantik Citra
Rexona
Samsung Mobile
Indonesia
Indomie
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
N
+16
+22
−5
+21
+9
−3
+10
+3
+11
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
7

8. Fanpage Trends 2015
All Indonesian Brands
7%
62%
0%
59%
4%
4%
92%
65%
49%
90%
592
592
616
625
774
1 064
1 075
1 113
1 876
4 407
percentage of posts with reaction number of users posts
Oreo
Wardah Cosmetics
Yamaha Motor Indonesia
Lenovo Indonesia
Samsung Mobile
Indonesia
welovehonda Indonesia
Acer Indonesia
OPPO Indonesia
Tokopedia
Telkomsel
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−2
+1
+1
+6
+1
+1
−1
+2
−
−
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
8

9. Fanpage Trends 2015
All Indonesian Brands
Rumah Cantik Citra
Sunday, 01.03.2015 06:00
Dalam sehari, kamu butuh berapa kali touch up
sih Cantik? Kalau jawabannya sering, berarti
make up kamu terlalu tebal tuh. Kasihan
pori−pori kulitmu jadi sulit bernafas kalau
make up terlalu tebal. Kalau kamu gak pede
keluar tanpa make up, coba deh rajin merawat
kulit dengan produk perawatan yang
Interactivity Index: 380 951
1% 99% 358299 5127 134
Indomie
Tuesday, 17.03.2015 11:00
Bahagia itu sesederhana makan Indomie pake
topping favoritmu. Kamu suka makan Indomie pake
apa? Foto: IG @ekatan82
Interactivity Index: 355 521
53% 47% 329337 5014 383
Samsung Mobile Indonesia
Friday, 13.03.2015 11:28
Be the Agent to begin A new start and claim the
prizes! Ayo kasih tahu ke kita kelebihan yang
dimiliki Samsung GALAXY A dan menangkan banyak
hadiah menarik hanya di
www.samsung.com/id/galaxya/theagent! Get it now
& let’s #BeginWithA!
Interactivity Index: 314 963
64% 36% 311415 607 70
Fair and Lovely Indonesia
Wednesday, 18.03.2015 01:00
Bukan sekedar krim wajah, Fair & Lovely kini
hadir dengan tampilan baru dan teknologi multi
vitamin terkini yang memiliki 5 keunggulan.
Interactivity Index: 295 310
0% 100% 285406 2040 109
Garnier Indonesia
Wednesday, 04.03.2015 01:30
Hai, Garnier Girls! Jangan lupa pakai Garnier
Light Cream ya sebelum beraktifitas diluar
rumah biar wajahmu putih cerah, bebas kilap,
dan terlindungi dari matahari sepanjang hari!
^^ #SayangiDirimu
Interactivity Index: 127 062
0% 100% 123154 733 61
The most engaging Facebook posts
Reports and studies about social media − ask for more!
9

10. Agency
Fanpage Trends 2015
10

11. Fanpage Trends 2015
Agency
59
96
1 122
1 484
1 650
3 523
4 546
5 191
7 775
+7% (+4)
+1% (+1)
+1% (+7)
0% (−1)
+0% (+5)
+0% (+12)
+1% (+39)
0% (−3)
+0% (+6)
Narrada Communications
VML
Hakuhodo ASEAN
Bounche
Leo Burnett Asia
iris Worldwide
Edelman Indonesia
Fortune PR
FleishmanHillard
Chart presents number of fans at the end of the month, and its increase.
N
N
N
N
N
N
N
N
N
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
11

12. Fanpage Trends 2015
Agency
8%
1%
0%
2%
6%
116%
2%
41%
326%
5
15
24
66
94
111
178
465
14 802
percentage of engaged users number of engaged users
Narrada Communications
Bounche
Fortune PR
iris Worldwide
Leo Burnett Asia
VML
FleishmanHillard
Hakuhodo ASEAN
Edelman Indonesia
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
N
N
N
N
N
N
N
N
N
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
12

13. Fanpage Trends 2015
Agency
0%
0%
0%
0%
0%
0%
0%
0%
0%
0
0
0
0
0
0
0
0
0
percentage of posts with reaction number of users posts
VML
Fortune PR
Edelman Indonesia
Hakuhodo ASEAN
iris Worldwide
FleishmanHillard
Bounche
Leo Burnett Asia
Narrada Communications
Chart presents total number of posts published by users and percentage of them that was commented by brand.
N
N
N
N
N
N
N
N
N
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
13

14. Fanpage Trends 2015
Agency
Edelman Indonesia
Tuesday, 24.03.2015 09:50
The latest from our blog takes a look at
Myanmar and the upcoming The Economist Events
Myanmar Summit.
Interactivity Index: 12 027
100% 0% 11855 7 9
FleishmanHillard
Tuesday, 03.03.2015 23:25
The power of true leadership: We’re proud to be
named to NAFE− National Association for Female
Executives’ Top Companies for Women for the 6th
straight year. Learn more:
http://fleishmanhillard.com/2015/03/news−and−opini
ons/nafe−names−fleishmanhillard−top−companies−exe
cutive−women−sixth−straight−y
Interactivity Index: 434
100% 0% 62 1 23
iris Worldwide
Wednesday, 18.03.2015 11:13
Our Chief Strategy Officer Sam Noble talks to
The Guardian about the rise of the
Participation Brands − and we’re leading the
charge!
http://www.theguardian.com/media−network/marketing
−agencies−association−partner−zone/2015/mar/16/pa
rticipation−brands−marketing−modern−consumers
Interactivity Index: 147
100% 0% 15 1 8
VML
Friday, 27.03.2015 02:34
VML at the Adobe Marketing Summit in New Delhi,
India. Our CEO, Tripti Lochan spoke about
designing the customer journey, as we try to
bring customers to a brand’s digital
properties. Putting Everything We Are, Into
Everything We Do!
Interactivity Index: 86
100% 0% 38 0 3Hakuhodo ASEAN
Friday, 20.03.2015 13:42
I am proudly announce all Hakuhodo Family
Member the winners at AdFest 2015.
Congratulations to all the Winners !!!
Interactive Lotus Bronze 3D on the Rocks
https://www.youtube.com/watch?v=VAAnyUjiNGs The
Ninjya School Girls
https://www.youtube.com/watch?v=qHFr1_md3Ok
Talkable Vegitable https://www
Interactivity Index: 83
100% 0% 51 0 2
The most engaging Facebook posts
Analytical tool for Facebook, YouTube & Twitter − try!
14

15. Automotive
Fanpage Trends 2015
15

16. Fanpage Trends 2015
Automotive
74 479
94 465
99 359
152 580
295 946
417 631
422 485
689 372
2 484 227
4 227 369
0% (− 327)
−2% (−2 028)
−1% (−1 417)
+2% (+3 424)
+1% (+1 825)
+3% (+10 902)
−2% (−8 346)
−2% (−13 948)
+13% (+286 634)
−3% (− 143 872)
Ford Indonesia
Nissan
Mercedes−Benz Indonesia
Chevrolet Indonesia
Suzuki Indonesia
Daihatsu Indonesia
ToyotaID
KIA Motors Indonesia
welovehonda Indonesia
Yamaha Motor Indonesia
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
16

17. Fanpage Trends 2015
Automotive
2%
1%
6%
14%
24%
3%
8%
1%
4%
113%
4 658
5 153
5 617
10 486
12 354
13 333
32 804
50 572
89 637
172 488
percentage of engaged users number of engaged users
Suzuki Indonesia
KIA Motors Indonesia
Nissan
Ford Indonesia
Kawasaki Motor
Indonesia
ToyotaID
Daihatsu Indonesia
Yamaha Motor Indonesia
welovehonda Indonesia
Chevrolet Indonesia
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
+2
−
−2
+4
+1
+5
−2
−
+2
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
17

18. Fanpage Trends 2015
Automotive
0%
0%
0%
4%
27%
6%
42%
2%
0%
4%
0
0
0
72
77
100
105
174
616
1 064
percentage of posts with reaction number of users posts
Suzuki Indonesia
HONDAISME
KIA Motors Indonesia
ToyotaID
Daihatsu Indonesia
Kawasaki Motor
Indonesia
Chevrolet Indonesia
Ford Indonesia
Yamaha Motor Indonesia
welovehonda Indonesia
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−2
+3
+1
−2
−2
+1
−1
+7
−
−
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
18

19. Fanpage Trends 2015
Automotive
Chevrolet Indonesia
Friday, 06.03.2015 08:00
Tertarik dengan Chevrolet? Kunjungi yuk pameran
Chevrolet minggu ini yang akan berlangsung di
Jakarta dan Surabaya. Anda bisa test drive dan
review mobil−mobil Chevrolet secara langsung.
Catat info tanggal dan lokasinya di sini
http://spr.ly/6187FbMz
Interactivity Index: 46 059
68% 32% 44431 175 58
welovehonda Indonesia
Thursday, 19.03.2015 10:10
Brosis berani coba?
Interactivity Index: 39 652
79% 21% 14420 5800 127
Yamaha Motor Indonesia
Tuesday, 17.03.2015 02:14
Yamaha MX king idola baru anak muda Indonesia
"Semakin Jauh Melesat"
Interactivity Index: 17 059
98% 2% 10279 927 192
Daihatsu Indonesia
Thursday, 19.03.2015 09:00
Sekarang mimin kembali di #KuisKamisDaihatsu
dengan hadiah pulsa 25K untuk 4 orang yang
beruntung di FB & Twitter @DaihatsuInd! Yuk,
merapat Sahabat :) Tantangan kali ini, kalian
harus bisa menjawab nama−nama ilmuan Bumi yang
tergabung dalam misi penyelaman bumi! Sst...
jawaban bisa kamu temukan di
Interactivity Index: 9 953
55% 45% 2917 439 330
Ford Indonesia
Wednesday, 11.03.2015 23:09
Ford mengubah botol plastik bekas menjadi bahan
untuk kursi mobil, dan di tangan para disainer
berbakat kemudian menjelma jadi fashion. Cerita
lengkapnya ada di: http://ford.to/1B5YCL1 #Ford
#Redress #DaurUlang #Recycle
Interactivity Index: 7 890
49% 51% 6114 52 98
The most engaging Facebook posts
Reports and studies about social media − ask for more!
19

20. Banks
Fanpage Trends 2015
20

21. Fanpage Trends 2015
Banks
57 811
98 653
107 237
132 258
235 559
248 108
352 483
513 576
764 746
1 013 194
−3% (−1 697)
−1% (−1 500)
−2% (−2 069)
−1% (− 762)
−2% (−5 856)
−2% (−4 101)
−2% (−7 279)
+1% (+6 237)
−3% (−23 460)
+0% (+2 915)
Bank Syariah Mandiri
Bank OCBC NISP
Xpresi BCA
Commonwealth Bank
Indonesia
BNI
BII Friends Community
Standard Chartered
Indonesia
Wirausaha Muda Mandiri
CIMB Indonesia
Mandiri Fiesta
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
21

22. Fanpage Trends 2015
Banks
1%
0%
3%
2%
0%
1%
3%
7%
7%
102%
364
835
1 019
1 946
2 003
2 484
7 993
37 277
67 194
109 377
percentage of engaged users number of engaged users
Bank Syariah Mandiri
Standard Chartered
Indonesia
BANK BRI Official
Bank OCBC NISP
CIMB Indonesia
BNI
BII Friends Community
Wirausaha Muda Mandiri
Mandiri Fiesta
Xpresi BCA
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−4
+1
+1
+1
−1
+2
−3
−
+2
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
22

23. Fanpage Trends 2015
Banks
0%
0%
0%
44%
45%
67%
92%
88%
27%
35%
0
0
0
27
55
189
191
267
290
540
percentage of posts with reaction number of users posts
Commonwealth Bank
Indonesia
Bank Syariah Mandiri
Xpresi BCA
BII Friends Community
Bank OCBC NISP
BNI
CIMB Indonesia
BANK BRI Official
Wirausaha Muda Mandiri
Mandiri Fiesta
Chart presents total number of posts published by users and percentage of them that was commented by brand.
+2
+2
+2
+2
−
−4
+1
−1
+1
+3
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
23

24. Fanpage Trends 2015
Banks
Xpresi BCA
Wednesday, 04.03.2015 09:14
Udah ikutan "Xpress Your Community"? Kabar
gembira, guys! Xpress Your Community kita
perpanjang sampai tanggal 8 Maret! Yang belom
ikutan, yok, buruan ikutan!
bit.ly/xpressyourcommunity
Interactivity Index: 109 374
61% 39% 108730 89 18
Wirausaha Muda Mandiri
Sunday, 01.03.2015 02:00
Berwirausaha adalah jalan yg tepat, untuk
mencapai rezeki. RT kalau kamu setuju :)
Interactivity Index: 30 585
52% 48% 11713 762 989
Mandiri Fiesta
Friday, 27.03.2015 04:00
Sahabat yuk twitpic foto seru kamu saat konser
@onedirection kemarin, mention ke twitter
@mandirifiesta dgn hashtag #mandirikonser dan
#mandiriFF . Ada hadiah seru buat kamu yang
beruntung. Cek infonya disini ya
bit.ly/mandiri1D
Interactivity Index: 27 113
33% 67% 27093 1 1
Bank OCBC NISP
Friday, 27.03.2015 02:05
Partners, tahukah kamu jatuh pada tanggal
berapa hari ulang tahun Bank OCBC NISP yang
ke−74? 10 komentar terbaik akan mendapatkan
hadiah menarik dari OCBC NISP. Yuk, cari tahu
jawabannya di sini >> | http://bit.ly/18ZeZTf
Jawaban kamu kami tunggu hingga 30 Maret 2015.
Interactivity Index: 6 750
30% 70% 486 490 269
BANK BRI Official
Thursday, 05.03.2015 10:56
Teras BRI Kapal
Interactivity Index: 1 548
66% 34% 120 9 87
The most engaging Facebook posts
14 days of free social media analytics − sign up!
24

25. Beverages
Fanpage Trends 2015
25

26. Fanpage Trends 2015
Beverages
517 523
575 389
701 451
712 939
985 593
1 151 063
1 371 999
1 415 191
1 982 644
2 037 044
−1% (−7 651)
−3% (−14 767)
+2% (+14 206)
−1% (−9 616)
−4% (−39 055)
−2% (−28 239)
−2% (−22 505)
−3% (−36 489)
−2% (−38 794)
+1% (+30 044)
Milkuat
Pocari ID
NutriSari
Buavita Frutarian
Starbucks Indonesia
Frestea
Bir Bintang
Mizone 100 %
Sehat AQUA
Kratingdaeng Indonesia
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−1
+1
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
26

27. Fanpage Trends 2015
Beverages
8%
1%
13%
10%
5%
7%
16%
8%
23%
20%
13 717
18 321
45 029
67 863
90 056
103 265
110 213
113 955
114 160
229 472
percentage of engaged users number of engaged users
HiLo
Kratingdaeng Indonesia
HiLo Teen
Buavita Frutarian
Sehat AQUA
Mizone 100 %
NutriSari
Bir Bintang
NESCAFÉ
Frestea
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+4
−5
−
−2
−5
+6
−2
+3
+11
+6
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
27

28. Fanpage Trends 2015
Beverages
3%
89%
2%
27%
8%
1%
78%
27%
24%
9%
34
35
41
51
62
68
88
95
98
201
percentage of posts with reaction number of users posts
Buavita Frutarian
Teh Pucuk Harum
Frestea
Mizone 100 %
Nestle Pure Life
Indonesia
Kratingdaeng Indonesia
HiLo Teen
NutriSari
NESCAFÉ
Sehat AQUA
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−5
+1
+6
−5
+11
+1
+5
−
+5
−
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
28

29. Fanpage Trends 2015
Beverages
Frestea
Wednesday, 11.03.2015 12:00
Bagus nih untuk jadi prinsip. Setuju ga?
Interactivity Index: 99 885
72% 28% 95041 779 108
NESCAFÉ
Tuesday, 03.03.2015 11:00
Mau dengerin musik pakai Speaker Beats By Dr.
Dre Red Pill nggak? Ayo ikutan "Ngopi With
Love"! Foto pas lo ngopi NESCAFÉ bareng orang
yang lo sayang. Upload foto ke sini atau
Twitter @IniBaruHidup dengan hashtag
#NESCAFEMOMENT. Minta dukungan komen atau RT
sebanyak−banyaknya dari temen lo. Mekani
Interactivity Index: 45 387
49% 51% 45031 53 9
Sehat AQUA
Friday, 13.03.2015 14:14
Kurang minum menurunkan konsentrasi dan fokus
#AdaAQUA Pada saat shooting TVC #AdaAQUA versi
"salah bonceng", tim #AdaAQUA melewati banyak
hal seru termasuk video ini yang akan membuat
kamu semakin tertawa. Penasaran seperti apa
videonya? Ayo tonton dan share!
Interactivity Index: 39 378
60% 40% 23190 459 897
Mizone 100 %
Monday, 23.03.2015 03:00
Mau hadiah yang bikin terus semangat terus?
Pilih mana? Motor? Handphone? pulsa atau uang
ratusan ribu? Klik dan ikuti caranya!
http://bit.ly/1AZBeia
Interactivity Index: 38 912
63% 37% 38408 70 14
NutriSari
Sunday, 01.03.2015 05:00
Ayo bantu Si Jeruk menemukan jalan menuju
segelas Nutrisari! #NSQuiz Tulis jawaban kamu
di dalam komentar, jangan lupa share / bagikan
ya 3 pemenang beruntung akan mendapat
merchandise eksklusif dan paket dari NutriSari.
Jawaban kamu ditunggu sampai hari Rabu, 2 Maret
2015
Interactivity Index: 36 501
39% 61% 6649 3083 1095
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
29

30. Cosmetics
Fanpage Trends 2015
30

31. Fanpage Trends 2015
Cosmetics
104 702
113 135
130 967
179 815
404 657
720 152
890 916
990 839
1 003 419
1 654 602
−3% (−3 347)
−1% (−1 615)
−1% (−1 457)
+2% (+3 848)
−1% (−5 179)
−2% (−13 607)
−2% (−21 190)
−1% (−13 626)
−1% (−8 873)
−3% (−53 234)
PAC Martha Tilaar
Sariayu Martha Tilaar
Mustika Ratu IND
Rivera Cosmetics
L’Oréal Paris
Pond’s Indonesia
Vaseline Men
Rexona
Garnier Indonesia
Wardah Cosmetics
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
31

32. Fanpage Trends 2015
Cosmetics
1%
1%
4%
10%
1%
6%
13%
19%
35%
57%
1 090
1 755
3 706
11 802
21 142
49 429
51 712
188 387
253 326
569 268
percentage of engaged users number of engaged users
Gatsby Indonesia
Rivera Cosmetics
PAC Martha Tilaar
Sariayu Martha Tilaar
Wardah Cosmetics
Vaseline Men
L’Oréal Paris
Garnier Indonesia
Pond’s Indonesia
Rexona
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+1
−
−
−
−1
−1
+2
−2
+1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
32

33. Fanpage Trends 2015
Cosmetics
0%
0%
0%
0%
59%
10%
30%
48%
75%
62%
0
0
0
0
64
72
86
244
292
592
percentage of posts with reaction number of users posts
La Tulipe Cosmetiques
(OFFICIAL)
Mustika Ratu IND
Gatsby Indonesia
PAC Martha Tilaar
Vaseline Men
Sariayu Martha Tilaar
L’Oréal Paris
Garnier Indonesia
Pond’s Indonesia
Wardah Cosmetics
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−1
−1
+3
+3
+1
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
33

34. Fanpage Trends 2015
Cosmetics
Garnier Indonesia
Wednesday, 04.03.2015 01:30
Hai, Garnier Girls! Jangan lupa pakai Garnier
Light Cream ya sebelum beraktifitas diluar
rumah biar wajahmu putih cerah, bebas kilap,
dan terlindungi dari matahari sepanjang hari!
^^ #SayangiDirimu
Interactivity Index: 127 062
0% 100% 123154 733 61
Pond’s Indonesia
Wednesday, 04.03.2015 12:00
Apa ekspresi wajahmu jika tiba−tiba ada
seseorang dari masa lalu yang menelepon kamu?
:) :O :’(
Interactivity Index: 115 036
1% 99% 88456 5117 382
Rexona
Friday, 20.03.2015 11:01
TETAP MENAWAN SETELAH BEKERJA SEHARIAN Setelah
seharian bekerja di kantor, kamu masih bisa
tampil menawan saat ngumpul sama sahabat. Ini
karena kamu sudah pakai Rexona Deodorant Spray
tadi pagi yang langsung kering seketika dan
wanginya segar. Apa saja sih yang biasa kamu
bahas ketika ngumpul bare
Interactivity Index: 78 243
46% 54% 76511 293 35
Vaseline Men
Wednesday, 25.03.2015 08:14
Kalau mau #GantengMaksimal, wajah mesti
#BebasKusam! Pakai Vaseline Men Healthy White
yang bikin wajah tampak lebih cerah setiap cuci
muka.
Interactivity Index: 44 625
100% 0% 40849 468 119
L’Oréal Paris
Saturday, 21.03.2015 08:30
Dapatkan trend warna bibir fuchsia yang
menggoda hanya dengan Color Riche
Extraordinaire.
Interactivity Index: 28 425
0% 100% 27913 44 21
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
34

35. E−commerce
Fanpage Trends 2015
35

36. Fanpage Trends 2015
E−commerce
297 244
322 064
400 676
511 895
581 823
619 439
816 596
1 181 924
2 924 546
7 483 344
+7% (+20 690)
+7% (+20 421)
+31% (+94 204)
+2% (+8 288)
−3% (−16 151)
+2% (+11 273)
+0% (+345)
0% (−5 626)
+23% (+545 474)
−1% (−79 270)
Tokopedia
Blibli.com
Bhinneka.Com
Traveloka.com
Qoo10 Indonesia
elevenia ID
KASKUS
ZALORA
Lazada Indonesia
OLX Indonesia
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
36

37. Fanpage Trends 2015
E−commerce
3%
1%
4%
2%
1%
4%
6%
1%
19%
10%
2 646
2 886
3 444
6 907
8 076
19 217
34 609
69 760
151 766
289 130
percentage of engaged users number of engaged users
Bukalapak.com
Groupon
NutriMart
Tokopedia
ZALORA
Traveloka.com
elevenia ID
OLX Indonesia
KASKUS
Lazada Indonesia
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+5
+5
+5
+5
+5
−2
+4
−1
+2
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
37

38. Fanpage Trends 2015
E−commerce
0%
0%
0%
0%
0%
54%
4%
62%
64%
49%
0
0
0
2
15
24
93
315
342
1 876
percentage of posts with reaction number of users posts
Bhinneka.Com
KASKUS
OLX Indonesia
Blibli.com
NutriMart
sukamart
Lazada Indonesia
elevenia ID
ZALORA
Tokopedia
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−3
+4
+7
+5
+2
+4
+6
−1
+1
−
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
38

39. Fanpage Trends 2015
E−commerce
Lazada Indonesia
Monday, 23.03.2015 10:22
Mau 3 OnePlus One GRATIS? Like dan share dulu
postingan ini! Akan ada kejutan tambahan kalau
jumlah likenya melebihi ekspektasi ;)
Interactivity Index: 50 482
75% 25% 4426 838 2669
KASKUS
Friday, 20.03.2015 06:15
Rumah Legendaris Ini Akan Segera Rata dengan
Tanah
Interactivity Index: 29 628
59% 41% 12276 210 1032
OLX Indonesia
Friday, 20.03.2015 09:28
Hi OLXer, jangan lupa yah untuk datang ke acara
FUN, FRESH, FIT. OLX kerjasama bareng Metro TV
akan kasih banyak kejutan di acara Car Free Day
di Jl. Jendral Sudirman Jakarta samping Plaza
UOB, di hari Minggu 22 Maret 2015. Akan ada
Endah & Rhesa, Standup Comedy, dan hiburan seru
lainnya. Ayo datang
Interactivity Index: 28 440
62% 38% 27352 124 37
elevenia ID
Wednesday, 25.03.2015 09:40
Sebelum bulan Maret berakhir, yuk ikutan
seru−seruan #tweetmob #eleven1a di twitter
(atau social media lain yang juga terintegrasi
dengan twitter mu) dan tweet yang menarik bisa
menangin Samsung LED TV 32" detailnya bisa
diliat di sini ya −−> http://elv11.co/1−f
Interactivity Index: 18 736
65% 35% 18704 8 0
Traveloka.com
Tuesday, 03.03.2015 09:00
Mau tiket pesawat GRATIS dari Traveloka? SHARE
gambar ini dan tunggu info lengkapnya besok!
#TiketGratisTraveloka
Interactivity Index: 10 891
46% 54% 699 64 621
The most engaging Facebook posts
14 days of free social media analytics − sign up!
39

40. Fashion
Fanpage Trends 2015
40

41. Fanpage Trends 2015
Fashion
14 049
74 934
124 948
195 840
420 089
429 036
672 923
870 176
1 004 222
1 071 439
−1% (− 152)
−1% (− 506)
−2% (−2 072)
−2% (−3 362)
−2% (−8 308)
−3% (−12 632)
−4% (−25 024)
−1% (−4 395)
−1% (−12 222)
−1% (−6 162)
ARL by Hardware
Damn! I Love Indonesia by
Daniel Mananta
unkl347
Uniqlo Indonesia
Dian Pelangi
Petersaysdenim
Crooz Cloth
Elzatta Hijab
BRODO Footwear
Zoya Lovers
Chart presents number of fans at the end of the month, and its increase.
+1
+1
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
41

42. Fanpage Trends 2015
Fashion
11%
5%
4%
2%
1%
20%
6%
6%
8%
16%
1 594
5 994
7 354
10 366
11 549
15 276
25 479
39 321
76 573
168 051
percentage of engaged users number of engaged users
ARL by Hardware
unkl347
Uniqlo Indonesia
Petersaysdenim
Elzatta Hijab
Damn! I Love Indonesia by
Daniel Mananta
Dian Pelangi
Crooz Cloth
BRODO Footwear
Zoya Lovers
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−
+3
−
−1
−3
+4
−
+2
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
42

43. Fanpage Trends 2015
Fashion
0%
0%
0%
0%
0%
28%
40%
2%
57%
0%
0
0
0
0
14
18
40
55
58
374
percentage of posts with reaction number of users posts
Damn! I Love Indonesia by
Daniel Mananta
Uniqlo Indonesia
Elzatta Hijab
Petersaysdenim
Zoya Lovers − hijab
fashion
ARL by Hardware
unkl347
Crooz Cloth
BRODO Footwear
Dian Pelangi
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−4
+2
+1
+3
+2
+2
−2
+2
+1
−
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
43

44. Fanpage Trends 2015
Fashion
Crooz Cloth
Monday, 02.03.2015 07:06
Caranya Order Crooz yang benar:1. SMS ke
0856−932−12345 hari Senin− Minggu ( 10.00 −
19.00 WIB )2. Format: Nama − Alamat
lengkap+Kode Pos − Kode barang − Size nya3.
Nanti selanjutnya akan dijelaskan lewat sms
yaCara Pembayaran melalui Transfer via
:Pembayaran melalui BCA : 5405499000 a/n PT.
CROOZ
Interactivity Index: 25 412
89% 11% 20632 11 296
Zoya Lovers
Sunday, 29.03.2015 11:00
Berdoa di depan Kabah adalah impian hamba.
Kabulkanlah ya Allah, Amin :)
Interactivity Index: 17 302
11% 89% 14210 589 46
Damn! I Love Indonesia by Daniel...
Thursday, 19.03.2015 09:10
KAMI MENERIMA LAPORAN ADANYA AKUN FACEBOOK
PALSU ATAS NAMA DAMN! I LOVE INDONESIA INI
MERUGIKAN BRAND DAMN! I LOVE INDONESIA SENDIRI
DAN KHUSUSNYA CUSTOMER YG SUDAH TERTIPU.
DENGAN INI, DAMN! I LOVE INDONESIA
MENGINFORMASIKAN KEPADA POP PATRIOTICS BAHWA
DAMN! I LOVE INDONESIA TIDAK PERNAH MENERIMA
Interactivity Index: 12 825
60% 40% 12273 50 22
BRODO Footwear
Monday, 16.03.2015 04:00
Agar lebih bersemangat. Jalani aktivitas
Brothers dengan ditemani desain andalan dari
Brodo. Pesan Ventura Vintage Brown sekarang
dengan harga Rp. 595,000 di
http://bit.ly/BRDVenturaVintageBBS
Interactivity Index: 7 302
75% 25% 5942 240 25
Dian Pelangi
Tuesday, 17.03.2015 02:59
Article of Dian Pelangi show in Couture fashion
week by Newyork Fashion week (NYW 2015)
Interactivity Index: 4 052
100% 0% 3720 15 17
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
44

45. Food
Fanpage Trends 2015
45

46. Fanpage Trends 2015
Food
472 540
671 850
863 490
1 002 709
1 018 864
1 151 592
1 207 869
1 475 929
1 687 921
2 083 702
−2% (−9 446)
−3% (−19 487)
−2% (−18 009)
+4% (+37 262)
−1% (−14 168)
−3% (−37 518)
−2% (−26 620)
−2% (−33 180)
−2% (−38 061)
−3% (−73 218)
Sahabat Nestlé
Cadbury Dairy Milk
Oreo
Indomie
Permen KIS
CFC Indonesia
KFC
Ice Cream of Love
Pizza Hut Indonesia
(Official)
TANGO WAFER RENYAH
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
46

47. Fanpage Trends 2015
Food
2%
6%
2%
3%
2%
26%
6%
15%
31%
81%
14 847
15 849
21 524
29 672
31 644
50 767
88 955
129 919
130 515
811 109
percentage of engaged users number of engaged users
Cadbury Dairy Milk
J.CO Donuts & Coffee,
Indonesia
KFC
Permen KIS
Pizza Hut Indonesia
(Official)
Enfa Smart Center
Ice Cream of Love
Oreo
McDonald’s
Indomie
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−8
+6
+4
+6
−1
+3
−3
−
+4
+3
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
47

48. Fanpage Trends 2015
Food
2%
70%
46%
38%
32%
71%
0%
8%
29%
7%
42
63
82
91
94
101
201
209
242
592
percentage of posts with reaction number of users posts
Permen KIS
Enfa Smart Center
TANGO WAFER RENYAH
BURGER KING
INDONESIA
Sahabat Nestlé
Pizza Hut Indonesia
(Official)
KFC
McDonald’s
Indomie
Oreo
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−3
+3
+2
+8
+3
−
−2
+1
+1
−
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
48

49. Fanpage Trends 2015
Food
Indomie
Tuesday, 17.03.2015 11:00
Bahagia itu sesederhana makan Indomie pake
topping favoritmu. Kamu suka makan Indomie pake
apa? Foto: IG @ekatan82
Interactivity Index: 355 521
53% 47% 329337 5014 383
McDonald’s
Friday, 20.03.2015 09:00
Saatnya #COPChallenge periode 3! Share foto si
Kecil saat di Family Playlimpic atau saat Si
Kecil bermain dengan Red Ball di wall post
McDonald’s Indonesia dan dapatkan hadiah
mingguan voucher McDonald’s Rp. 300.000 setiap
minggunya dan hadiah utama permainan anak
diakhir periode. Untuk info lebih l
Interactivity Index: 94 898
72% 28% 93618 180 35
Oreo
Thursday, 05.03.2015 15:00
Even if you shake your milk, you can still dunk
in it. #PlaywithOreo and make this Oreo
Milkshake. http://expi.co/0Gy4d
Interactivity Index: 54 075
21% 79% 23059 610 1786
Enfa Smart Center
Sunday, 15.03.2015 04:00
Si kecil yang mulai senang memasukkan benda
asing ke mulutnya adalah tanda bahwa ia sedang
belajar mengenali tekstur, bentuk, temperatur,
dan berat benda. Biarkan ia bereksplorasi dan
pastikan benda yang dimasukkan ke dalam
mulutnya higienis dan aman. Benda apa yang
pernah si kecil masukkan dalam m
Interactivity Index: 12 378
0% 100% 10974 103 62
Silver Queen
Friday, 20.03.2015 08:30
Udah siap buat Kuis Santai lagi kan Sob? Nah,
liat dulu contekannya nih
http://youtu.be/xUm54llUIbE Kalo lo udah liat
pasti bisa jawab #KuisSantai periode 4 sambil
tutup mata karena gampangnya nih. Pertanyaanya
adalah: Cowok yang lagi santai sambil makan
SilverQueen di hanging bed itu pake sepatu
Interactivity Index: 11 759
16% 84% 2867 911 328
The most engaging Facebook posts
Reports and studies about social media − ask for more!
49

50. Insurance
Fanpage Trends 2015
50

51. Fanpage Trends 2015
Insurance
20 192
21 149
35 642
37 335
112 431
126 778
181 097
182 063
212 115
251 804
+0% (+3)
0% (−1)
0% (−4)
+1% (+459)
−2% (−1 949)
−1% (−1 460)
0% (− 801)
−2% (−3 553)
−1% (−2 095)
−1% (−2 988)
Commonwealth Life
Cigna Indonesia
Avrist Assurance
Garda Oto
AIA Asuransi
Allianz Indonesia
Community
AXA Indonesia
Great Eastern Life,
Indonesia
Prudential Indonesia
(Official Fan Page)
My Life Manulife
Chart presents number of fans at the end of the month, and its increase.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
51

52. Fanpage Trends 2015
Insurance
3%
3%
0%
12%
15%
2%
6%
1%
2%
20%
438
582
657
1 225
1 853
1 963
2 293
2 360
3 882
22 160
percentage of engaged users number of engaged users
Sun Life Financial
Indonesia
Commonwealth Life
AXA Indonesia
Asuransi Jiwa Bersama
Bumiputera
Sequislife OFFICIAL
Allianz Indonesia
Community
Garda Oto
My Life Manulife
Prudential Indonesia
(Official Fan Page)
AIA Asuransi
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
52

53. Fanpage Trends 2015
Insurance
0%
0%
57%
57%
56%
64%
39%
73%
53%
48%
0
7
7
7
9
14
18
22
51
102
percentage of posts with reaction number of users posts
Allianz Indonesia
Community
Great Eastern Life,
Indonesia
Avrist Assurance
Sun Life Financial
Indonesia
Asuransi Sinar Mas
Official
AIA Asuransi
AXA Indonesia
Asuransi Jiwa Bersama
Bumiputera
AXA Mandiri
Prudential Indonesia
(Official Fan Page)
Chart presents total number of posts published by users and percentage of them that was commented by brand.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
53

54. Fanpage Trends 2015
Insurance
AIA Asuransi
Monday, 30.03.2015 11:07
Kalau bisa berdua, kenapa harus sendiri? Gabung
di Twin Run #Run2SaveALife 17 Mei 2015!
Interactivity Index: 14 694
100% 0% 14558 14 5
Prudential Indonesia (Official Fan...
Tuesday, 10.03.2015 04:00
Tidak ada yang pernah tahu kapan dan di mana
kita akan mengalami sakit. Maka itu, sebaiknya
persiapkan dana untuk antisipasi bagi diri Anda
dan keluarga Anda
Interactivity Index: 8 632
100% 0% 680 52 484
Allianz Indonesia Community
Saturday, 14.03.2015 02:45
Allianz berada di peringkat teratas selama dua
tahun berturut−turut dan tahun 2015 mencatatkan
peningkatan brand value sebesar 3% dibandingkan
tahun sebelumnya. Bernilai $20,9 juta, brand
Allianz merupakan yang tertinggi di antara 50
perusahaan asuransi di dunia versi Brand
Finance! Baca selengkapny
Interactivity Index: 3 848
100% 0% 332 39 210
Sequislife OFFICIAL
Tuesday, 17.03.2015 06:49
Saatnya makan siang! Waktunya kuis berhadiah
passport holder special dari #Sequislife untuk
Rekan Cerdas yang dapat menjawab pertanyaan
berikut: Sebutkan tagline dari Sequislife! Post
jawaban kalian di kolom komentar di bawah ini.
Good Luck :)
Interactivity Index: 2 474
100% 0% 170 172 101
Avrist Assurance
Friday, 20.03.2015 07:56
Avrist Birthday SurePrize kembali hadir untuk
memberikan hadiah bagi Sahabat yang berulang
tahun di bulan Maret 2015. Yuk segera kirimkan
data diri Anda dan dapatkan hadiahnya..
Cara−nya mudah : − Kirimkan copy identitas (KTP
atau akte kelahiran), alamat lengkap, no telp
dan id facebook yang berul
Interactivity Index: 1 901
100% 0% 101 62 97
The most engaging Facebook posts
Reports and studies about social media − ask for more!
54

55. Media / News
Fanpage Trends 2015
55

56. Fanpage Trends 2015
Media / News
100 995
148 869
151 510
214 219
280 494
302 784
517 179
685 518
861 321
861 635
+0% (+373)
0% (−4)
0% (−30)
−2% (−4 730)
+0% (+558)
+0% (+168)
+0% (+2 568)
+4% (+23 448)
+1% (+5 847)
+1% (+6 973)
Sindo News
Harian Umum Media
Indonesia
Inilahdotcom
Ensogo Indonesia
RepublikaOnline
Kompasiana
Tempo Media
www.detik.com
Jawa Pos National
Network (JPNN)
Mother and Baby
Indonesia
Chart presents number of fans at the end of the month, and its increase.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
56

57. Fanpage Trends 2015
Media / News
4%
2%
5%
4%
2%
16%
10%
15%
24%
27%
2 186
2 294
5 410
6 526
7 018
45 546
65 970
79 198
206 368
236 755
percentage of engaged users number of engaged users
Malesbanget.com
Harian Umum Media
Indonesia
Sindo News
Inilahdotcom
Kompasiana
RepublikaOnline
www.detik.com
Tempo Media
Mother and Baby
Indonesia
Jawa Pos National
Network (JPNN)
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
57

58. Fanpage Trends 2015
Media / News
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0
0
0
0
0
0
0
39
138
313
percentage of posts with reaction number of users posts
Sindo News
Inilahdotcom
RepublikaOnline
Tempo Media
www.detik.com
Maxim Indonesia
Ensogo Indonesia
Malesbanget.com
Kompasiana
Mother and Baby
Indonesia
Chart presents total number of posts published by users and percentage of them that was commented by brand.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
58

59. Fanpage Trends 2015
Media / News
Mother and Baby Indonesia
Tuesday, 10.03.2015 01:29
Selamat pagi, Moms! Pagi ini kondisi Gedung
Wisma Kosgoro tempat tim Mother&Baby bekerja
masih dilalap oleh api. Mohon doanya agar api
lekas padam dan tidak ada korban jiwa ya, Moms.
http://ow.ly/i/8WQC4
Interactivity Index: 35 780
100% 0% 24956 2250 114
RepublikaOnline
Tuesday, 31.03.2015 01:19
Pemblokiran 19 media Islam menuai reaksi
negatif para netizen.
Interactivity Index: 17 508
100% 0% 3136 237 839
Jawa Pos National Network (JPNN)
Sunday, 29.03.2015 05:17
JK: Di Indonesia Apa Saja Diprotes, BBM Naik
Sedikit Diprotes
http://www.jpnn.com/index.php?mib=berita.detail&id
=295050
Interactivity Index: 15 933
100% 0% 6305 1627 195
Tempo Media
Wednesday, 18.03.2015 07:15
#News Begal Lampung Telanjang, Menghilang, Lalu
Di−dor Aksi penggerebekan ini diwarnai oleh
kucing−kucingan, lantaran target tiba−tiba
menghilang, muncul lagi di atap rumah tetangga,
merayap dengan telanjang bulat. Lalu? Lihat
video lengkapnya...
Interactivity Index: 10 724
100% 0% 2820 296 420
www.detik.com
Friday, 27.03.2015 15:06
#BBM #BreakingNews Besok, Harga Bensin Premium
Naik Jadi Rp 7.300 dan Solar Rp 6.900 Harga
baru ini berdasarkan Peraturan Menteri (Permen)
ESDM Nomor 39 tahun 2014 Tentang Perhitungan
Harga Jual Eceran Bahan Bakar Minyak (BBM),
yang telah diubah dengan Permen ESDM Nomor 4
Tahun 2015.
Interactivity Index: 9 762
100% 0% 1790 417 394
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
59

60. Retail
Fanpage Trends 2015
60

61. Fanpage Trends 2015
Retail
143 725
148 638
151 983
162 061
167 256
203 507
336 400
867 617
1 109 298
1 500 510
+0% (+255)
+1% (+933)
+7% (+10 332)
+0% (+557)
+1% (+1 890)
+2% (+4 937)
+8% (+25 980)
+17% (+125 364)
+0% (+1 041)
+0% (+505)
Lottemart Indonesia
Giant Indonesia
Alfamidi Ku
HERO Infoodtainment
7−Eleven ID
Lawson Station
Indonesia
Super Indo Supermarket
Indomaret mudah dan
hemat
Alfamart Sahabat
Indonesia
Carrefour Indonesia
Chart presents number of fans at the end of the month, and its increase.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
61

62. Fanpage Trends 2015
Retail
4%
3%
0%
5%
8%
8%
2%
9%
22%
6%
4 822
6 043
6 640
6 977
11 416
13 326
21 059
30 168
33 032
51 769
percentage of engaged users number of engaged users
Hypermart
Lawson Station
Indonesia
Carrefour Indonesia
Giant Indonesia
Matahari Department
Store
HERO Infoodtainment
Alfamart Sahabat
Indonesia
Super Indo Supermarket
Alfamidi Ku
Indomaret mudah dan
hemat
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
62

63. Fanpage Trends 2015
Retail
0%
0%
75%
12%
67%
21%
0%
59%
15%
12%
0
0
12
24
51
58
88
110
111
214
percentage of posts with reaction number of users posts
Carrefour Indonesia
Indomaret mudah dan
hemat
TIP TOP Supermarket
Lawson Station
Indonesia
Matahari Department
Store
Belanja Hemat ya Yogya
7−Eleven ID
Giant Indonesia
Alfamidi Ku
Super Indo Supermarket
Chart presents total number of posts published by users and percentage of them that was commented by brand.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
63

64. Fanpage Trends 2015
Retail
Alfamidi Ku
Sunday, 22.03.2015 14:59
Mau bawa pulang Logam Mulia 25gr, Tas Michael
Kors atau Camera Digital Canon Powershot??
Ikutan Photo Contest #BeYOUtiful yuk! Gimana
cara ikutannya? Cukup belanja Produk Sponsor
senilai Rp 40.000 di Alfamidi kemudian kirimkan
Foto kamu yang bertema "Be Your Self,
BeYOUtiful", yaitu Perdeaan styl
Interactivity Index: 16 781
100% 0% 16229 70 17
Indomaret mudah dan hemat
Thursday, 19.03.2015 12:00
#QuizIndomaret ada lagi! Sobat Indomaret, ayo
lanjutkan cerita ini sekreatif mungkin untuk
dapatkan hadiah Voucher Belanja Elektronik
senilai Rp 100,000 untuk 1 orang pemenang.
Kesempatan menjawab Sobat Indomaret hanya dari
pukul 19.00 hingga 21.00.
Interactivity Index: 13 927
100% 0% 2059 2339 157
Super Indo Supermarket
Tuesday, 10.03.2015 07:00
Dalam rangka merayakan Mini Expo Produk 365
Super Indo, ayo ikuti mini quiz berhadiah
voucher belanja @ Rp25.000 untuk 2 pemenang
yang beruntung! Yuk, jawab pertanyaanya
berikut: Aku merupakan produk bumbu makanan
yang dibuat dari kacang tanah, cabai, gula
merah dan garam. Aku juga biasa digunakan
Interactivity Index: 6 387
100% 0% 423 807 171
HERO Infoodtainment
Thursday, 26.03.2015 06:21
Labu adalah salah satu sayuran yang ada di Hero
Supermarket dimana Labu sangat baik untuk
dikonsumsi oleh Anak Selain rendah kalori, Labu
juga mengandung banyak vitamin, anti−oksidan,
mineral, dan serat. Bagaimana caramu menyajikan
Labu? #HeroInfo
Interactivity Index: 6 338
100% 0% 6094 33 7
Giant Indonesia
Thursday, 26.03.2015 20:00
Ini dia promo weekend Giant, ayo semua langsung
simak ya promo weekend Giant berlaku di Giant
Ekstra dan Giant Ekspres seluruh Indonesia,
Periode 27−29 Maret 2015 Daging Rendang
Rp8.390,− /100gr normal Rp9.999,− hemat
Rp1.609,− Filma Minyak Goreng Pouch 2 Lt
Rp19.490,− Maks 2 pcs/pelanggan/hari n
Interactivity Index: 5 518
100% 0% 3510 150 88
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
64

65. Technologies
Fanpage Trends 2015
65

66. Fanpage Trends 2015
Technologies
327 764
470 954
547 309
780 290
781 112
810 106
955 339
1 628 886
1 945 862
4 474 126
−2% (−5 507)
−1% (−5 599)
−2% (−11 196)
+5% (+35 715)
+21% (+133 876)
−2% (−13 852)
+3% (+30 272)
−3% (−51 111)
0% (− 701)
−4% (− 176 631)
HP Indonesia
Lenovo Mobile Indonesia
LG Mobile Indonesia
Lenovo Indonesia
Dolphin Browser
Sony Mobile ID
OPPO Indonesia
Acer Indonesia
Samsung Mobile
Indonesia
BlackBerry
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−1
+1
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
66

67. Fanpage Trends 2015
Technologies
0%
2%
8%
14%
6%
8%
26%
7%
34%
39%
15 558
19 313
24 282
35 145
45 259
46 198
64 116
121 146
321 485
761 671
percentage of engaged users number of engaged users
BlackBerry
Lenovo Indonesia
Nikon
Dell
Sony Mobile ID
LG Mobile Indonesia
Philips Berbagi Terang
Acer Indonesia
OPPO Indonesia
Samsung Mobile
Indonesia
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−9
−3
+5
+2
+6
+6
+3
+2
+1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
67

68. Fanpage Trends 2015
Technologies
0%
55%
2%
75%
9%
48%
59%
4%
92%
65%
0
64
65
67
244
446
625
774
1 075
1 113
percentage of posts with reaction number of users posts
Dolphin Browser
Dell
Microsoft Indonesia
Canon (Indonesia)
LG Mobile Indonesia
HP Indonesia
Lenovo Indonesia
Samsung Mobile
Indonesia
Acer Indonesia
OPPO Indonesia
Chart presents total number of posts published by users and percentage of them that was commented by brand.
+6
+1
+3
+2
+2
+2
+1
+1
−1
+2
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
68

69. Fanpage Trends 2015
Technologies
Samsung Mobile Indonesia
Friday, 13.03.2015 11:28
Be the Agent to begin A new start and claim the
prizes! Ayo kasih tahu ke kita kelebihan yang
dimiliki Samsung GALAXY A dan menangkan banyak
hadiah menarik hanya di
www.samsung.com/id/galaxya/theagent! Get it now
& let’s #BeginWithA!
Interactivity Index: 314 963
64% 36% 311415 607 70
Philips Berbagi Terang
Monday, 23.03.2015 14:45
Dapatkan voucher diskon 70% untuk pembelian
PHILIPS Ledino di PHILIPS HOME LIGHTING STORE,
untuk 100 pendaftar pertama Thank God It’s
PHILIPS edisi Maret. Daftarkan nama, domisili
serta nomor HP Anda melalui message FB Berbagi
Terang hingga 31 Maret 2015. Baca informasi
lebih lengkapnya disini: htt
Interactivity Index: 52 871
80% 20% 52279 96 13
LG Mobile Indonesia
Friday, 20.03.2015 04:30
#LGQuiz: 20 Maret 2015 Untuk mengikuti #LGQuiz
Sobat LG harus melihat beberapa syarat dan
ketentuan sebagai berikut: − LIKE & SHARE kuis
yang berlangsung (1x). − Jangan lupa atur
privacy setting akun Facebook menjadi ’Public’
− Jawab pertanyaan (1x) dengan hashtag #LGQuiz
− #LGQuiz akan ditutup pa
Interactivity Index: 40 324
48% 52% 3276 2542 1680
HP Indonesia
Sunday, 01.03.2015 06:25
Happy Sunday all! HP masih punya 10 power bank
lagi untuk kamu yang beruntung dan bersedia
menjawab pertanyaan quick survey kami.
Pertanyaannya gampang: "Kamu lebih pilih mana,
mendapatkan paket data gratis sebanyak 200MB/
bulan selama 2 tahun atau sebuah casing
original untuk setiap pembelian ta
Interactivity Index: 39 844
39% 61% 648 907 2223
OPPO Indonesia
Monday, 16.03.2015 02:37
"A friend is the one who comes in when the
whole world has gone out." − Grace Pulpit.
Teman sejati selalu ada disaat kita dalam
kesusahan. Ofans, ayo tag sahabat kamu di komen
di bawah ini ya. :)
Interactivity Index: 32 928
29% 71% 31912 122 33
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
69

70. Telecommunications
Fanpage Trends 2015
70

71. Fanpage Trends 2015
Telecommunications
36 148
45 852
79 078
211 739
316 071
403 233
530 310
1 497 359
2 003 401
4 230 176
+7% (+2 359)
−3% (−1 662)
−3% (−2 243)
−4% (−8 116)
−2% (−7 380)
−4% (−17 832)
0% (−1 917)
−3% (−39 119)
−1% (−13 286)
−1% (−64 163)
BoltSuper4G
FlexiMania
Telkom Indonesia
Esiaspot
3
AXIS
Telkomsel
IM3
smartfren
XL Rame
Chart presents number of fans at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
71

72. Fanpage Trends 2015
Telecommunications
0%
0%
2%
1%
9%
3%
1%
5%
1%
4%
358
575
927
1 420
3 274
9 248
12 051
27 241
34 974
60 791
percentage of engaged users number of engaged users
Telkom Indonesia
AXIS
FlexiMania
Esiaspot
BoltSuper4G
3
smartfren
Telkomsel
XL Rame
IM3
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−5
−3
+2
+2
+2
+2
−
−
−1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
72

73. Fanpage Trends 2015
Telecommunications
0%
0%
0%
0%
0%
0%
0%
74%
0%
90%
0
0
0
0
0
0
0
281
287
4 407
percentage of posts with reaction number of users posts
FlexiMania
PSN Engage. Pasifik Satelit
Nusantara.
smartfren
3
IM3
XL Rame
Telkom Indonesia
AXIS
Esiaspot
Telkomsel
Chart presents total number of posts published by users and percentage of them that was commented by brand.
−6
+1
+1
+1
−1
+2
+2
−1
+1
−
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
73

74. Fanpage Trends 2015
Telecommunications
Telkomsel
Monday, 23.03.2015 12:00
Program #GunaAirBuatMu? masih berlangsung loh,
Telkomsel Friends. Yuk share sekarang juga dan
cek syarat ketentuannya di
http://tsel.me/gunaairbuatmu
Interactivity Index: 21 028
57% 43% 948 100 1230
smartfren
Monday, 02.03.2015 06:30
Guys, ini dia tantangan #SemangatSenin untuk
hari ini: "Apa judul lagu dan siapa penyanyi
dari potongan lirik lagu berikut ini?"
Langsung jawab di comment pakai hashtag
#SemangatSenin dan #CelebrateMoment sekarang
juga ya! Kami tunggu sampai pukul 23:59 WIB
hari ini lho! :)
Interactivity Index: 8 961
46% 54% 1037 1133 2123
Friday, 13.03.2015 06:00
Siapa di sini yg kepingin merchandise cantik dr
3? Buat yang mau merchandise tsb, lengkapi TTS
berikut dengan cara menjawab disertai nomor.
ex: menurun 1. cengli, 2, dst. mendatar 1.
bebek, 2, dst 3 merchandise cantik menanti 3
followers yg beruntung dan akan di umumkan di
hari Senin. Selamat menj
Interactivity Index: 7 121
50% 50% 2305 588 154
XL Rame
Tuesday, 24.03.2015 10:00
Streaming musik atau baca komik online, bisa
banget menghibur kamu yg lagi di tengah
kemacematan. Setuju nggak? ;) Biar makin nyaman
baca komik online dan streaming musik pakai
kartu XL, langganan aja paket HotRod Pro!
Info: http://bit.ly/HotRodPro
Interactivity Index: 2 990
78% 22% 1854 268 4
IM3
Tuesday, 31.03.2015 01:30
[ multimedia / brak tekstu ]
Interactivity Index: 1 017
60% 40% 889 24 2
The most engaging Facebook posts
Reports and studies about social media − ask for more!
74

75. National TV
Channel
Fanpage Trends 2015
75

76. Fanpage Trends 2015
National TV Channel
2 355
25 474
69 092
80 066
156 823
184 431
383 965
789 221
1 080 117
1 345 761
+2% (+36)
+0% (+111)
+4% (+2 633)
+1% (+700)
+1% (+2 122)
+0% (+874)
+0% (+1 687)
+0% (+50)
+0% (+779)
+1% (+13 342)
TVRI
ANTVLovers
MNCTV Official
TRANS7
RCTI Official
Trans TV
IndosiarID
TvOneWebNews
Surya Citra Televisi
Metro TV
Chart presents number of fans at the end of the month, and its increase.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
76

77. Fanpage Trends 2015
National TV Channel
5%
0%
8%
4%
4%
12%
12%
74%
8%
13%
117
1 211
2 038
3 309
7 858
18 203
45 300
51 432
88 317
176 120
percentage of engaged users number of engaged users
TVRI
TvOneWebNews
ANTVLovers
TRANS7
Trans TV
RCTI Official
IndosiarID
MNCTV Official
Surya Citra Televisi
Metro TV
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
77

78. Fanpage Trends 2015
National TV Channel
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0
0
0
0
0
0
0
244
359
550
percentage of posts with reaction number of users posts
TvOneWebNews
Metro TV
TRANS7
ANTVLovers
IndosiarID
MNCTV Official
TVRI
Trans TV
Surya Citra Televisi
RCTI Official
Chart presents total number of posts published by users and percentage of them that was commented by brand.
N
N
N
N
N
N
N
N
N
N
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
78

79. Fanpage Trends 2015
National TV Channel
Surya Citra Televisi
Friday, 27.03.2015 12:37
Innalilahi wa inailahi rojiun, Sesungguhnya
semua manusia yang di dunia ini akan kembali
pada−Nya. #SelamatJalanOlga
Interactivity Index: 23 876
100% 0% 18108 450 248
Metro TV
Tuesday, 24.03.2015 10:00
Gubernur Tandingan: Jangankan Gubernur, Jadi
Ketua RT Ahok Tak Pantas Ahok dinilai dapat
merusak generasi bangsa karena ucapannya yang
kasar. http://bit.ly/1HuNoVp
Interactivity Index: 19 592
100% 0% 3760 3326 158
MNCTV Official
Friday, 27.03.2015 07:31
Wooww!!! Panggung KDI 2015 ga kalah loh sama
pangung di ajang−ajang Internasional!
Penasaran, yuk cek di sini −−>
http://www.mnctv.com/index.php?option=com_content&
task=view&id=7021&Itemid=176
Interactivity Index: 15 300
100% 0% 14788 108 5
IndosiarID
Friday, 27.03.2015 12:53
Kami akan merindukanmu, sahabat..
#SelamatJalanOlga
Interactivity Index: 11 839
100% 0% 9111 218 116
RCTI Official
Friday, 27.03.2015 12:33
Segenap klrg RCTI turut berduka cita atas
meninggalnya slh satu host terbaik dahSyat.Smg
amal ibadah diterima di sisiNya.
#RIPOlgaSyahputra
Interactivity Index: 6 516
100% 0% 5256 171 36
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