Educating charlie using content

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  • The wallet is being passed to a new generation of Americans, forged in recession, hardened by advertising and manipulation, etc.
  • This could be a build slide
  • Educating charlie using content

    1. 1. #inbound1280%of Americans age 18-34are influenced by blogswhen making purchasedecisions- Burst Media Survey, 2012
    2. 2. #inbound12meetcharlie.
    3. 3. Charlie Wants To Buy A Digital CameraBut he’s not sure which digital camera to buy
    4. 4. #inbound1290%of Americans go to searchengines when looking forinformation prior to buying aproduct online.- eMarketer
    5. 5. Charlie Needs to Learn MoreAnd he knows just where to look…
    6. 6. #inbound12WhiteYou CanEducateCharlie.
    7. 7. 7Are my customers finding content aboutmy product online?Is the content that they’re findingmine – and is it on my website?

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