On-Line Legal Services: Keeping Pace with the Evolving Practice of Law

On-Line Legal Services Richard S. Granat, J.D. Co-Chair, eLawyering Task Force, ABA and President, DirectLaw, Inc. Keeping Pace with the Evolving Practice of Law August 6, 2010 © Copyright, 2010, Richard S. Granat

The CONSUMER Problem © Copyright, 2010, Richard S. Granat

WHAT DO CLIENTS WANT? © Copyright, 2010, Richard S. Granat

CLIENTS WANT FIXED PRICES © Copyright, 2010, Richard S. Granat

CIENTS WANT SPEED © Copyright, 2010, Richard S. Granat

CLIENTS WANT TRANSPARENCY © Copyright, 2010, Richard S. Granat

CLIENTS WANT CONVENIENCE © Copyright, 2010, Richard S. Granat

CLIENTS WANT BETTER TECHNOLOGY © Copyright, 2010, Richard S. Granat

THE WEB GENERATION • Digital DNA © Copyright, 2010, Richard S. Granat

THE SIZE OF THE “LATENT” MARKET • $45 billion latent market © Copyright, 2010, Richard S. Granat

Competition
Legal Zoom – 1,000,000 wills
More than a Thousand Legal Form Web Sites
Independent Paralegals
Tax Preparers
© Copyright, 2010, Richard S. Granat CONSUMERS OR CLIENTS

CLIENTS WANT Legal Services Ala Carte- Unbundled Legal Services © Copyright, 2010, Richard S. Granat

Only 52.1% of Solos Have a Web Site. Legal Profession is Lagging ONLNE LEGAL SERVICE © Copyright, 2010, Richard S. Granat

Services? What are Online Legal ONLNE LEGAL SERVICE © Copyright, 2010, Richard S. Granat

On-Line legal services are legal services delivered over the Internet directly to clients through a password protected and secure web space where both the attorney and client may interact and legal services are consumed by the client . Sometimes called: elawyering or virtual lawyering . Defined © Copyright, 2010, Richard S. Granat

Virtual Lawyering Is Not: • No physical office • Having a Web site • Email communication © Copyright, 2010, Richard S. Granat

• Know-How Systems • Document Automation • Technology-Assisted Services Internet Technologies © Copyright, 2010, Richard S. Granat

• Web Advisors • Smart Calculators • Other Client Tools Internet Technologies © Copyright, 2010, Richard S. Granat

• Differentiation • Remarkable • Client experience BUILDING A STRONG BRAND ONLINE

POWER OF WINNING LAW FIRMS WILL HAVE A STRONG BRAND & USE THE ONLINE TECHNOLOGY

1 . ABA eLawyering Task Force 2. The Virtual Law Firm Learning Center 3. Unbundling Resource Center – ABA Learn More About On-Line Legal Services © Copyright, 2010, Richard S. Granat

On-Line Legal Services: Keeping Pace with the Evolving Practice of Law

by Richard Granat

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