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The Internet Generation
and the Delivery of Legal
        Services
      Richard S. Granat
     CEO, DirectLaw, Inc.
Generations
 G.I. Generation: Born 1900-1945
 Baby Boomers: Born 1946-1964
 Gen X: Born 1965-1977
 Millennials/Gen Y: Born:1978-2000
 Reclassification:
     The  Internet Generation: Born: 1970-2000.
     First Waves- Coming of Age Now: 36 years
      old. e.g., Grahame and Peter.
What is the Internet Generation
         The N-Generation?
 Defining characteristic of members of the
  generation growing with digital media.
 Culture of digital interaction – e.g.
  myspace.
 Community and relationship building on
  the Net.
 Independence from institutions and seek
  autonomy.
Themes of N-Generation
 Innovation – the better way.
 Immediacy- I want it now.
 Authentication and Trust
 Media defines the culture-- at the heart of
  the N-Generation is interactivity.
 N=Geners want options
 High customization: services and products
  that fit unique needs.
As Consumers Generally
 First Place to check for alternatives is the
  Net.
 Seek Options and Comparison Shopping
 Comparison Sites.
 Try Before They Buy.
 Privacy Concerns
What Do Consumers of Legal
            Services Want?
   Clients are moving down the scale towards
    packaging and commodization.
   Dislike hourly rates.
   Want the benefits of technology passed on to
    them.
   What certainty of cost.
   Want a legal solution- not necessarily a lawyer.
   A much lower price for legal solutions.
Why No Lawyers?
 Consumers can’t afford lawyers;
  consumers can’t afford $125-$150. an
  hour.
 Consumers afraid of lawyers. Trust issue.
 Lawyers inconvenient and inefficient to
  use.
 Dislike hourly rates.
 Consumers perceive of lawyers as high
  risk.
High Value Legal Service
            Alternatives
 Pre-Paid Legal Insurance
 “Unbundled” Legal Services
 Legal Solutions Delivered by Non-Lawyer
  Providers. E.g., desktoplawyer.co.uk and
  mylawyer.com.
The Potential of the Net as a
         Platform
   Lower cost
   Convenient
   Faster and better client experience
   Consistent with evolving consumer behaviors
   Digitally-based legal services that can scale and
    have wide distribution
   Interactivity
   Try Before You Buy
   Fixed Price – Reduce the Risk of Buying Legal
    Services.
Richard Susskind’s Theory
 People will sub-optimize
 People will use the solution that is “good
  enough”
 People will substitute “legal information”
  for “legal services” if it solves their problem
  approximately.
What are on-legal services?
   Digital solutions to solve legal problems
    delivered over the Net
    By:
     By Law firms
     By Legal Information Companies, e.g,
      MyLawyer.com, Inc., and Nolo.com
   Communications and practice tools for
    clients through law firm Intranets.
Legal Digital Products
 Legal Information About Common
  Subjects
 Frequently Asked Questions Data Base
 Search Engines
 Diagnostic Analysis
 Document Assembly Services
 Automatic Calculators -e.g. child support
Reality checks
   How much legal work can people
    realistically do for themselves?
     Especially   poor, disadvantaged, low-
      literacy
 How much can technology realistically
  help?
 Can we realistically build smart, highly
  useable, bullet-proof software?
     Innate complexity
     Exaggerated expectations
     Great variation at “client” end
     Unlimited user ingenuity
Things To Ponder
   What will lawyering be like in a world
    where lots of good quality legal assistance
    is available free or cheap on the Web?
   Will lawyers share the fate of travel
    agents?
   How should we deal with the challenges
    and opportunities?
Break Through Innovations
 Rethink the entire business model:
  technology, distribution, pricing, workflow,
  and organization.
 Price dramatically less than the
  competition – 90% less.
 World class in quality.
 Produced, marketed, and used in many
  locales.

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The Internet Generation

  • 1. The Internet Generation and the Delivery of Legal Services Richard S. Granat CEO, DirectLaw, Inc.
  • 2. Generations  G.I. Generation: Born 1900-1945  Baby Boomers: Born 1946-1964  Gen X: Born 1965-1977  Millennials/Gen Y: Born:1978-2000  Reclassification:  The Internet Generation: Born: 1970-2000.  First Waves- Coming of Age Now: 36 years old. e.g., Grahame and Peter.
  • 3. What is the Internet Generation The N-Generation?  Defining characteristic of members of the generation growing with digital media.  Culture of digital interaction – e.g. myspace.  Community and relationship building on the Net.  Independence from institutions and seek autonomy.
  • 4. Themes of N-Generation  Innovation – the better way.  Immediacy- I want it now.  Authentication and Trust  Media defines the culture-- at the heart of the N-Generation is interactivity.  N=Geners want options  High customization: services and products that fit unique needs.
  • 5. As Consumers Generally  First Place to check for alternatives is the Net.  Seek Options and Comparison Shopping  Comparison Sites.  Try Before They Buy.  Privacy Concerns
  • 6. What Do Consumers of Legal Services Want?  Clients are moving down the scale towards packaging and commodization.  Dislike hourly rates.  Want the benefits of technology passed on to them.  What certainty of cost.  Want a legal solution- not necessarily a lawyer.  A much lower price for legal solutions.
  • 7. Why No Lawyers?  Consumers can’t afford lawyers; consumers can’t afford $125-$150. an hour.  Consumers afraid of lawyers. Trust issue.  Lawyers inconvenient and inefficient to use.  Dislike hourly rates.  Consumers perceive of lawyers as high risk.
  • 8. High Value Legal Service Alternatives  Pre-Paid Legal Insurance  “Unbundled” Legal Services  Legal Solutions Delivered by Non-Lawyer Providers. E.g., desktoplawyer.co.uk and mylawyer.com.
  • 9. The Potential of the Net as a Platform  Lower cost  Convenient  Faster and better client experience  Consistent with evolving consumer behaviors  Digitally-based legal services that can scale and have wide distribution  Interactivity  Try Before You Buy  Fixed Price – Reduce the Risk of Buying Legal Services.
  • 10. Richard Susskind’s Theory  People will sub-optimize  People will use the solution that is “good enough”  People will substitute “legal information” for “legal services” if it solves their problem approximately.
  • 11. What are on-legal services?  Digital solutions to solve legal problems delivered over the Net By:  By Law firms  By Legal Information Companies, e.g, MyLawyer.com, Inc., and Nolo.com  Communications and practice tools for clients through law firm Intranets.
  • 12. Legal Digital Products  Legal Information About Common Subjects  Frequently Asked Questions Data Base  Search Engines  Diagnostic Analysis  Document Assembly Services  Automatic Calculators -e.g. child support
  • 13.
  • 14. Reality checks  How much legal work can people realistically do for themselves?  Especially poor, disadvantaged, low- literacy  How much can technology realistically help?  Can we realistically build smart, highly useable, bullet-proof software?  Innate complexity  Exaggerated expectations  Great variation at “client” end  Unlimited user ingenuity
  • 15. Things To Ponder  What will lawyering be like in a world where lots of good quality legal assistance is available free or cheap on the Web?  Will lawyers share the fate of travel agents?  How should we deal with the challenges and opportunities?
  • 16. Break Through Innovations  Rethink the entire business model: technology, distribution, pricing, workflow, and organization.  Price dramatically less than the competition – 90% less.  World class in quality.  Produced, marketed, and used in many locales.