The Internet Generation
and the Delivery of Legal
Richard S. Granat
CEO, DirectLaw, Inc.
G.I. Generation: Born 1900-1945
Baby Boomers: Born 1946-1964
Gen X: Born 1965-1977
Millennials/Gen Y: Born:1978-2000
The Internet Generation: Born: 1970-2000.
First Waves- Coming of Age Now: 36 years
old. e.g., Grahame and Peter.
What is the Internet Generation
Defining characteristic of members of the
generation growing with digital media.
Culture of digital interaction – e.g.
Community and relationship building on
Independence from institutions and seek
Themes of N-Generation
Innovation – the better way.
Immediacy- I want it now.
Authentication and Trust
Media defines the culture-- at the heart of
the N-Generation is interactivity.
N=Geners want options
High customization: services and products
that fit unique needs.
As Consumers Generally
First Place to check for alternatives is the
Seek Options and Comparison Shopping
Try Before They Buy.
What Do Consumers of Legal
Clients are moving down the scale towards
packaging and commodization.
Dislike hourly rates.
Want the benefits of technology passed on to
What certainty of cost.
Want a legal solution- not necessarily a lawyer.
A much lower price for legal solutions.
Why No Lawyers?
Consumers can’t afford lawyers;
consumers can’t afford $125-$150. an
Consumers afraid of lawyers. Trust issue.
Lawyers inconvenient and inefficient to
Dislike hourly rates.
Consumers perceive of lawyers as high
High Value Legal Service
Pre-Paid Legal Insurance
“Unbundled” Legal Services
Legal Solutions Delivered by Non-Lawyer
Providers. E.g., desktoplawyer.co.uk and
The Potential of the Net as a
Faster and better client experience
Consistent with evolving consumer behaviors
Digitally-based legal services that can scale and
have wide distribution
Try Before You Buy
Fixed Price – Reduce the Risk of Buying Legal
Richard Susskind’s Theory
People will sub-optimize
People will use the solution that is “good
People will substitute “legal information”
for “legal services” if it solves their problem
What are on-legal services?
Digital solutions to solve legal problems
delivered over the Net
By Law firms
By Legal Information Companies, e.g,
MyLawyer.com, Inc., and Nolo.com
Communications and practice tools for
clients through law firm Intranets.
Legal Digital Products
Legal Information About Common
Frequently Asked Questions Data Base
Document Assembly Services
Automatic Calculators -e.g. child support
How much legal work can people
realistically do for themselves?
Especially poor, disadvantaged, low-
How much can technology realistically
Can we realistically build smart, highly
useable, bullet-proof software?
Great variation at “client” end
Unlimited user ingenuity
Things To Ponder
What will lawyering be like in a world
where lots of good quality legal assistance
is available free or cheap on the Web?
Will lawyers share the fate of travel
How should we deal with the challenges
Break Through Innovations
Rethink the entire business model:
technology, distribution, pricing, workflow,
Price dramatically less than the
competition – 90% less.
World class in quality.
Produced, marketed, and used in many