The Internet Generation
and the Delivery of Legal
        Services
      Richard S. Granat
     CEO, DirectLaw, Inc.
Generations
 G.I. Generation: Born 1900-1945
 Baby Boomers: Born 1946-1964
 Gen X: Born 1965-1977
 Millennials/Gen Y: ...
What is the Internet Generation
         The N-Generation?
 Defining characteristic of members of the
  generation growin...
Themes of N-Generation
 Innovation – the better way.
 Immediacy- I want it now.
 Authentication and Trust
 Media defin...
As Consumers Generally
 First Place to check for alternatives is the
  Net.
 Seek Options and Comparison Shopping
 Comp...
What Do Consumers of Legal
            Services Want?
   Clients are moving down the scale towards
    packaging and comm...
Why No Lawyers?
 Consumers can’t afford lawyers;
  consumers can’t afford $125-$150. an
  hour.
 Consumers afraid of law...
High Value Legal Service
            Alternatives
 Pre-Paid Legal Insurance
 “Unbundled” Legal Services
 Legal Solution...
The Potential of the Net as a
         Platform
   Lower cost
   Convenient
   Faster and better client experience
   ...
Richard Susskind’s Theory
 People will sub-optimize
 People will use the solution that is “good
  enough”
 People will ...
What are on-legal services?
   Digital solutions to solve legal problems
    delivered over the Net
    By:
     By Law ...
Legal Digital Products
 Legal Information About Common
  Subjects
 Frequently Asked Questions Data Base
 Search Engines...
Reality checks
   How much legal work can people
    realistically do for themselves?
     Especially   poor, disadvanta...
Things To Ponder
   What will lawyering be like in a world
    where lots of good quality legal assistance
    is availab...
Break Through Innovations
 Rethink the entire business model:
  technology, distribution, pricing, workflow,
  and organi...
The Internet Generation
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The Internet Generation

  1. 1. The Internet Generation and the Delivery of Legal Services Richard S. Granat CEO, DirectLaw, Inc.
  2. 2. Generations  G.I. Generation: Born 1900-1945  Baby Boomers: Born 1946-1964  Gen X: Born 1965-1977  Millennials/Gen Y: Born:1978-2000  Reclassification:  The Internet Generation: Born: 1970-2000.  First Waves- Coming of Age Now: 36 years old. e.g., Grahame and Peter.
  3. 3. What is the Internet Generation The N-Generation?  Defining characteristic of members of the generation growing with digital media.  Culture of digital interaction – e.g. myspace.  Community and relationship building on the Net.  Independence from institutions and seek autonomy.
  4. 4. Themes of N-Generation  Innovation – the better way.  Immediacy- I want it now.  Authentication and Trust  Media defines the culture-- at the heart of the N-Generation is interactivity.  N=Geners want options  High customization: services and products that fit unique needs.
  5. 5. As Consumers Generally  First Place to check for alternatives is the Net.  Seek Options and Comparison Shopping  Comparison Sites.  Try Before They Buy.  Privacy Concerns
  6. 6. What Do Consumers of Legal Services Want?  Clients are moving down the scale towards packaging and commodization.  Dislike hourly rates.  Want the benefits of technology passed on to them.  What certainty of cost.  Want a legal solution- not necessarily a lawyer.  A much lower price for legal solutions.
  7. 7. Why No Lawyers?  Consumers can’t afford lawyers; consumers can’t afford $125-$150. an hour.  Consumers afraid of lawyers. Trust issue.  Lawyers inconvenient and inefficient to use.  Dislike hourly rates.  Consumers perceive of lawyers as high risk.
  8. 8. High Value Legal Service Alternatives  Pre-Paid Legal Insurance  “Unbundled” Legal Services  Legal Solutions Delivered by Non-Lawyer Providers. E.g., desktoplawyer.co.uk and mylawyer.com.
  9. 9. The Potential of the Net as a Platform  Lower cost  Convenient  Faster and better client experience  Consistent with evolving consumer behaviors  Digitally-based legal services that can scale and have wide distribution  Interactivity  Try Before You Buy  Fixed Price – Reduce the Risk of Buying Legal Services.
  10. 10. Richard Susskind’s Theory  People will sub-optimize  People will use the solution that is “good enough”  People will substitute “legal information” for “legal services” if it solves their problem approximately.
  11. 11. What are on-legal services?  Digital solutions to solve legal problems delivered over the Net By:  By Law firms  By Legal Information Companies, e.g, MyLawyer.com, Inc., and Nolo.com  Communications and practice tools for clients through law firm Intranets.
  12. 12. Legal Digital Products  Legal Information About Common Subjects  Frequently Asked Questions Data Base  Search Engines  Diagnostic Analysis  Document Assembly Services  Automatic Calculators -e.g. child support
  13. 13. Reality checks  How much legal work can people realistically do for themselves?  Especially poor, disadvantaged, low- literacy  How much can technology realistically help?  Can we realistically build smart, highly useable, bullet-proof software?  Innate complexity  Exaggerated expectations  Great variation at “client” end  Unlimited user ingenuity
  14. 14. Things To Ponder  What will lawyering be like in a world where lots of good quality legal assistance is available free or cheap on the Web?  Will lawyers share the fate of travel agents?  How should we deal with the challenges and opportunities?
  15. 15. Break Through Innovations  Rethink the entire business model: technology, distribution, pricing, workflow, and organization.  Price dramatically less than the competition – 90% less.  World class in quality.  Produced, marketed, and used in many locales.

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