This document provides an overview of website accessibility and the Americans with Disabilities Act (ADA). It discusses how the ADA requires equal access to public spaces and digital assets. The document outlines the Web Content Accessibility Guidelines (WCAG), who enforces accessibility standards, and potential fines for non-compliance. It emphasizes that accessibility helps businesses reach more customers and avoid legal issues. The document promotes a 5-step method for assessing, auditing, remediating, and maintaining website accessibility.

1. Introductions
Accessibility
It’s The Law - It’s The Right Thing To Do
• Helping businesses achieve accessibility
• Helping those with disabilities utilize
digital assets
Get ADA Accessible.com | Phone: 812-413-9906 | Info@getADAAccessible.com
© 2019 GetADAAccessible.com a division of Imagination Base LLC

2. The Way We Do Business
Has Changed

3. In the 1990s, President Bush signed the Americans with Disabilities Act
The intent of the ADA was to provide equal access in public places such as shopping, theatres, banks,
etc., for those with disabilities.
Businesses were required to modify their locations by
adding ramps, handicap parking, automatic doors,
handicap bathrooms and other barriers.
The Internet was in its infancy and not explicitly
mentioned within the ADA.

4. Fast forward to today.
We now do our banking, shop, apply for a job, book a hotel room, hail a taxi - about anything you can think of…
All from the palm of our hand thanks to the Internet

5. NEW STANDARDS
Not long ago, mobile was not considered with digital tech and websites.
Because so many people use a mobile device, websites that look good on mobile are now a standard.
Today, businesses are ”remodeling” their digital assets in order to abide by the ADA – just like they did for
their brick and mortar business in the ’90s.
Disabled people use many assistive
technologies to access digital
content.
The most common is a screen reader
used by those who are sight impaired,
closed captions for hearing impaired.
Website owners and digital
technologies now have new standards
that have to be implemented…

6. WHO MAKES THE ACCESSIBILITY GUIDELINES
Web Content Accessibility Guidelines - WCAG 2.1
Are International Standards for ADA and Section 504/508
3 levels of compliance are provided: A, AA and AAA
WHO ENFORCES
The ADA is a broad law monitored by the DOJ.
Digital assets and websites can be considered places of public
accommodation and cannot discriminate against people with
disabilities by failing to provide auxiliary aids where needed.
Many lawsuits are setting precedence for future lawsuits.
FINES & LAWSUITS
First violation under Title III from
$55K to $75K, for subsequent
violations $150K is the maximum.
Lawsuits by individuals, Office of
Civil Rights (OCR), Demand Letters
from DOJ, and individual plaintiffs
can all be results of non-accessibility.

7. How Can Accessibility Help Your Business?
1 out of every 5 people have a disability.
57 Million in U.S.A.
Who do business, shop, and spend money on digital
with companies that make it easy for them using their
assistive technologies.
• It’s estimated that the spending power of this large
group of buyers is at $15 billion.
• 71% of those who visited a website, said they would
click off a site if they found it difficult to use.
• 82% of customers who had accessibility needs said
they would spend more time on a site if it were more
accessible.

8. Many disabled are exercising their rights under the ADA and filing
discrimination lawsuits or issuing settlement letters for huge sums of money.
The law firm of Seyfarth Shaw, who specialize in
accessibility law – AdaTitleIII.com has calculated that
Federal Website
Accessibility Lawsuits have
Nearly Tripled in 2018.
There were at least 2,258 digital accessibility lawsuits
in 2018 – a dramatic increase from the 814 such
lawsuits in 2017 and the 262 filed in 2016. The
number in 2019 is expected
This doesn’t taken into consideration businesses
who have settled before a lawsuit was file.

9. Being accessible is not just about
avoiding legal litigation.
Not only will accessibility satisfy the legal aspects
of accessibility, it can also...
• Increase your sales by reaching your full market for a
portion of the $15 billion disabled people are
spending.
• Set you out as a leader who values all customers.
• Open the possibility of working with government
agencies.
• It can possibly help with search engine results.

10. How Does a
Business Create an
Accessible Website?

11. We 5 Step systematic proven method
OUR FOCUS IS TO ASSIST IN THE IDENTIFICATION AND REMEDIATION OF
ALL THE ACCESSIBILITY ISSUES WITHIN YOUR DIGITAL ASSETS.
5-step systematic, proven method has
helped many businesses audit, remediate and
maintain their digital assets providing a worry-free
solution you can trust.
Assessment of
current state of
accessibility
Full Audit Remediation Certification of
Accessibility by
issuing a VPAT
Accessibility
Assurance
The only way to make sure your website is accessible, following the full WCAG guidelines and open your digital presence up to a wider audience is to perform both
manual and automated testing. Don’t be fooled by low cost, alternatives.

12. ACCESSIBILITY ASSESSMENT
Uncover what the accessibility issues are.
Before accessibility issues can be fixed, an understanding what they are must be ascertained.
You’ll have a roadmap to know what issues are currently on your website or app and a plan to get to accessibility.
During an Accessibility Assessment, tests are run on a
targeted portion your digital assets to identify the the
current state of your website or app in regards to
accessibility, review PDFs and videos if applicable, color
contrast, and any third party applications being used.
We’ll utilize automated and manual testing using a
screen reader to simulate the experience of those who use
assistive technology.
Working with your team, unique pages that should be included
in a full audit will be identified.
Why Have an Accessibility Assessment
With an Accessibility Roadmap in hand, you’ll get an
understanding of the accessibility issues currently being
faced.
An investment range for a full audit will be provided
including remediation of documents, PDFs & videos if
applicable, remediation of code, and certification of
accessibility.

13. Full Accessibility Audit
Manual and Automated Audit, Documents, Videos
Full Accessibility Audit is the next step. An automated scan and manual audit of all the unique pages identified will
be audited by our certified testers.
During an Accessibility Audit, areas identified during the
Accessibility Assessment.
Our certified auditors utilizes the details we uncovered during
the Assessment to create a details Accessibility Report to be
used during the Remediation process.
If your team will be doing the remediations, we’re there for
consulting, and will do a follow-up audit to ensure all errors
have been fixed.
A full audit will provide you complete details Detailed
Accessibility Audit Report to be used for remediation.
Options that can be included
• Remediation by our team of documents and videos
• Consulting with our team
• PDF and video remediations
• Certification via a VPAT of the website is accessible
once all the fixes have been completed

14. Remediation
Fix the issues
Making the changes needed to achieve
Level AA of the WCAG 2.1
Options for remediation:
1. We can tell you what to do - With the Full Audit Report in hand,
your development team make the fixes. We will still preform a
follow up audit to ensure all issues have been fixed.
2. We can do it with you – offering consulting along the way to
your development team
3. We can do it for you – our accessibility developers utilize the
Full Audit report to skillfully make the needed adjustments.
Documents and
Video Remediation
Accessible Documents, Video and Audio
Level AA of the WCAG 2.1
Documents such as PDFs, Word, Excel sheets must be accessible
as well to meet the WCAG guidelines.
Videos must offer closed captions and can also include a transcript
for those who use screen readers.
Audio on a website should provide an alternative such as a
transcript.

15. Accessibility Assurance Program
Maintain Accessibility
Keeping your digital assets accessible
Your assets are monitored to ensure any new changes are accessible.
• Monitoring and report any changes to your accessibility status
• Annual website audit
• Annual updated VPAT if necessary

16. If you have received a letter of intent to sue, offer to settle or are currently in a lawsuit, you want the
facts and want help so you can get back to doing what you do best, running your business.
Our Core Values
• Creative and imaginative with passion
• Think outside the box
• Giving more than expected
• Pride, quality and excellence in all we do.
• Honest and respectful to everyone – always.
Our Core Focus
Creating an accessible web for all users to enjoy through educating website owners, accessibility
development and remediation.

17. Teresa Huber
Founder and CEO
As a business owner and a hearing impaired consumer, I understand both sides of
the accessibility issue.
It is my desire to help businesses grow their business by reaching a market they
may be missing and protect their business from accessibility law suits.
It is also my focus to ensure those with disabilities are able to have the freedom
that comes from full use and enjoyment the Internet brings to so many who are not
disabled.
My background is in web development for over 20 years. I started to focus solely
on accessibility after a school corporation asked me to provide it for their 16
schools. Since then, our team has developed several school corporation’s websites
with accessibility built-in, we’ve audited and remediated e-commerce websites,
hospitality websites, financial providers and many other types of businesses.
I’m so very pleased to have had the opportunity to speak with you about
accessibility and look forward to making your digital asset accessible.

18. Director of Sales and Project Manager
Mike Winterthieme
Director of Sales & Project Management
Mike leads the team every step of the way of the project, ensuring your
project meets is completed on-time, within budget and is assessible.
19 years of project management experience, you know your projects
are in good hands.
Mike has successfully led all phases of diverse technology and business
projects. From brochure website development to multi-million dollar
software development.
He has ensured the projects were completed to meet all the
specifications of the job.

19. Our Accessibility Auditors and Developers
Our Auditors are:
Certified by International Association of Accessibility Professionals
Accessibility consultant and experts for universities and businesses
Our Accessibility Developer
Experienced full-stack developer
Five years experience in auditing and developing
accessible websites.

20. Than you for making a difference
Accessibility provides independence to those
with disabilities, opens a business to their full
market and gives you peace of mind that
you’re following the ADA.
Thank you for making a difference.
GetADAAccessible.com | Phone: 812-413-9906 | Info@GetADAAccessible.com