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This document discusses Web 2.0 business models and how to position a business in the new Web 2.0 era. It describes typical Web 2.0 business models like creating a large user community and selling API access or services. It also discusses how to drive users through social objects that connect people and following the power law of participation. The document concludes by discussing how money can be found in the new paradigm of Enterprise 2.0 using ideas like crowdsourcing.
































































