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Sparking Ideas In Your Own Organization
          Innovation Workshop
       Nancy Francis and Susan Robertson
           ...
Workshop Purpose

• To learn about “Creativity and
  Idea Generating Techniques –
  The Creative Process.”
• To participat...
Group Introductions
• Introduce yourself to the person
  to your left and the person to
  your right.
  –Shake hands.
  –T...
Ideas To Go Background
• Leaders in innovation for 30 years.
• Over 5,000 facilitated innovation sessions
  for Fortune 50...
Relevant Experience
• Ideas To Go has worked with a wide variety of food
  companies including:
Agenda

• Creative Process Overview.
• Breaking Through Creative Blocks.
• Tools for Creative/
  Breakthrough Thinking.
Creative Process Overview
Integrated Creative Problem Solving Model

                                                    Diverging /
Creative style ...
The Creative Problem-Solving Model


– Divergent thinking –
  exploring all the
  possibilities.           Diverge


– Con...
Elements of Creative Production
                  E. Paul Torrance


• Fluency – Many ideas.

• Flexibility – Different ki...
The Four Stages of the Creative Process


1.   Search for New Opportunities.
2.   Redefine the Problem/Opportunity.
3.   G...
Breaking Through
 Creative Blocks
Create a Context
    in Which
Ideas are Valued
Reactions to New Ideas

++++   ------
++++   ------
++++
       ------

                    Yes, But…
                •We ...
Some Results of “Yes Butting”




•   The idea dies.
•   People stop contributing.
•   Ideas get “safer” - less “new.”
•  ...
No, Yes But
Replace “Yes But…”
with Forness® Response
Forness® Response Thinking


WHAT YOU’RE FOR        WHAT YOU WISH FOR

What’s good            I wish . . .
What’s useful  ...
Abracadabra You Have a New Job!



   Generate Possibilities
    for New Bathroom
     Fixture Products
The Fur Lined Sink
Forness® Response




WHAT YOU’RE FOR   WHAT YOU WISH FOR
Benefits of Forness® Thinking
!       ++++
        ++++


    !      1. Keeps the good alive.
               •   Dropped i...
Blocks to Creativity
    and Change
Typical Process
 (Jump to Solution)




 F       Broad Area
 F
   F Opportunity
  F
     F F
  FF     F
            F


  ...
Opportunity Expansion

        FF             F F
            F        F      F
       F       F    F        F
           ...
ASSUMPTION BUSTING
 (Or, when is knowledge and experience a hindrance?)
            Area - Think of new ideas for
        ...
• Take one of the
  assumptions and assume
  it’s not true.
• Now, think of new areas
  of opportunity for salad
  dressing.
Assumption Busting

• List facts, assumptions, givens, truths about
  your topic.

• Now role play as your customers,
  ma...
Tools for
Creative/Breakthrough
       Thinking
Types of Thinking
                          Excursion Theory

                      Fantasy



                    Approxi...
Making Ideas Come to You at Will:
         6 Simple Steps


  1. Introduce the topic.
  2. Forget the topic.
  3. Go somew...
Excursion Practice: Wishes


• Individual Practice:
 –How to improve the customer
  experience.
Selected Target Area

• Generate ideas for new ways to
  increase value without discount.
    • Remember – Ideas can be fo...
Excursion Practice: Drawing From
           Other Industries

• Work with a partner:
  – Share with your partner a non-foo...
Excursion Practice: “Get Fired” Ideas

• Small Group Practice (each table):
  – Come up with your “Get Fired” idea.
    • ...
Good luck with your
         creative thinking!


     Nancy Francis            Susan Robertson
     612-331-0223         ...
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Transcript of "Sparking Ideas In Your Own Organization"

  1. 1. Sparking Ideas In Your Own Organization Innovation Workshop Nancy Francis and Susan Robertson May 15, 2008
  2. 2. Workshop Purpose • To learn about “Creativity and Idea Generating Techniques – The Creative Process.” • To participate in interactive activities. • To share take-home tool.
  3. 3. Group Introductions • Introduce yourself to the person to your left and the person to your right. –Shake hands. –Tell them your name. –Share a piece of advice your mother gave you.
  4. 4. Ideas To Go Background • Leaders in innovation for 30 years. • Over 5,000 facilitated innovation sessions for Fortune 500 companies on an amazing array of topics. • Fourteen highly experienced Facilitators and a stellar staff of professional writers and artists, word processing specialists, plus creative and IT support staff. • State-of-the-art facilities in three locations (plus the ability to provoke great thinking anywhere). 5
  5. 5. Relevant Experience • Ideas To Go has worked with a wide variety of food companies including:
  6. 6. Agenda • Creative Process Overview. • Breaking Through Creative Blocks. • Tools for Creative/ Breakthrough Thinking.
  7. 7. Creative Process Overview
  8. 8. Integrated Creative Problem Solving Model Diverging / Creative style preference Converging Habits/Paradigms/Blocks Process steps Distractions Tools and techniques Person Process Team composition Environment Group comfort level/trust Communication skills Level of risk-taking Physical surroundings Attitude/mindset Rewards
  9. 9. The Creative Problem-Solving Model – Divergent thinking – exploring all the possibilities. Diverge – Convergent thinking – Converge identifying and honing those ideas with the most promise. 10
  10. 10. Elements of Creative Production E. Paul Torrance • Fluency – Many ideas. • Flexibility – Different kinds of ideas. • Originality – Unusual ideas. • Elaboration – Adding on to basic ideas; twisting or turning ideas to make them better.
  11. 11. The Four Stages of the Creative Process 1. Search for New Opportunities. 2. Redefine the Problem/Opportunity. 3. Generate New Ideas/Solutions. 4. Plan for Action. Use Divergent and Convergent Thinking in All Stages.
  12. 12. Breaking Through Creative Blocks
  13. 13. Create a Context in Which Ideas are Valued
  14. 14. Reactions to New Ideas ++++ ------ ++++ ------ ++++ ------ Yes, But… •We already tried that. •It will take too long. •It will cost too much. •“George” won’t like it.
  15. 15. Some Results of “Yes Butting” • The idea dies. • People stop contributing. • Ideas get “safer” - less “new.” • People argue.
  16. 16. No, Yes But
  17. 17. Replace “Yes But…” with Forness® Response
  18. 18. Forness® Response Thinking WHAT YOU’RE FOR WHAT YOU WISH FOR What’s good I wish . . . What’s useful How to . . . What’s valuable How might we . . . What’s the potential
  19. 19. Abracadabra You Have a New Job! Generate Possibilities for New Bathroom Fixture Products
  20. 20. The Fur Lined Sink
  21. 21. Forness® Response WHAT YOU’RE FOR WHAT YOU WISH FOR
  22. 22. Benefits of Forness® Thinking ! ++++ ++++ ! 1. Keeps the good alive. • Dropped items won’t break. • Won’t show dirt. • Dries without spotting. 2. Pushes towards actionable solutions. • I wish for faux fur. • I wish for the ability to change to match décor. • I wish for fur-covered pipes for instant warm water. 3. Creates a safe environment. 4. Encourages teamwork and ownership. 5. Saves time.
  23. 23. Blocks to Creativity and Change
  24. 24. Typical Process (Jump to Solution) F Broad Area F F Opportunity F F F FF F F Solution
  25. 25. Opportunity Expansion FF F F F F F F F F F FF FF Opportunity Opportunity F F F F F Broad Area F F F F F Opportunity OpportunityOpportunity F F F F F F FF F F F F F F F F Possibilities Possibilities Possibilities Solution
  26. 26. ASSUMPTION BUSTING (Or, when is knowledge and experience a hindrance?) Area - Think of new ideas for grocery store salad dressing. • Immediate assumptions, based on knowledge and experience: – Goes on lettuce. – Liquid. – In a bottle. – Refrigerated. – Eaten from a bowl or plate. – Eaten with a fork. • Assumption Busting: – What if that’s not true?
  27. 27. • Take one of the assumptions and assume it’s not true. • Now, think of new areas of opportunity for salad dressing.
  28. 28. Assumption Busting • List facts, assumptions, givens, truths about your topic. • Now role play as your customers, management, other constituents and list their assumptions. • For each, ask “What if that’s not the case?” What possibilities might that present?
  29. 29. Tools for Creative/Breakthrough Thinking
  30. 30. Types of Thinking Excursion Theory Fantasy Approximate Forness® thinking Logical / Analytical Old New/Innovative Types of Ideas
  31. 31. Making Ideas Come to You at Will: 6 Simple Steps 1. Introduce the topic. 2. Forget the topic. 3. Go somewhere for stimulus. 4. Force fit stimulus to topic. 5. Incubate. 6. Create a new idea.
  32. 32. Excursion Practice: Wishes • Individual Practice: –How to improve the customer experience.
  33. 33. Selected Target Area • Generate ideas for new ways to increase value without discount. • Remember – Ideas can be for: –Your company. –Your suppliers. –Your employees. –Your customers.
  34. 34. Excursion Practice: Drawing From Other Industries • Work with a partner: – Share with your partner a non-food company that you are personally loyal to and list the reasons why you are loyal to that company. – Swap roles. – Use the reasons for loyalty to help you generate ideas for improving the customer experience in a restaurant.
  35. 35. Excursion Practice: “Get Fired” Ideas • Small Group Practice (each table): – Come up with your “Get Fired” idea. • Sell food at a loss. • Add additional ingredients - place insects in the meal before serving it. • Handout instructions to each guest on how to deal with food poisoning. – Swap your get fired ideas with someone at your table. – Use Forness® thinking to generate “Get Hired” ideas.
  36. 36. Good luck with your creative thinking! Nancy Francis Susan Robertson 612-331-0223 407-221-4592 nfrancis@ideastogo.com srobertson@ideastogo.com
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