Social media for travel

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Social media for travel

  1. 1. Social Media & Travel – What Works?
  2. 2. Content that works FRIENDLY TIMELY ASK FOR WHAT YOU WANT
  3. 3. Content that works ASK QUESTIONSBE RELEVANT HAVE FUN
  4. 4. Competitions…. What works for you…Content Content thatyou can helps YOU reuse • What do you want to get from it? • What are your objectives? • Social sharing
  5. 5. Competitions…. What works for them…Createa video Don’t ask for hours of time to enter to win a small prize!to win this!! • Easy to Enter • Simple to understand • Good chance of winning – perceived  • Relevant prizes that they want to win • Fun
  6. 6. How to Manage Social media in House Get people excited Create a strategy Don’t try and do it allKnow what you willtalk about on eachplatform Don’t do the same on EVERY network Be passionate Involve others One person to manage it (that doesn’t mean do it!)
  7. 7. Top Mistakes to Avoid1. Not training your team2. Lack of understanding of what is expected aka a social media policy3. Trying to do too much4. Not allocating enough time5. Assuming because someone is young they know it all!6. Not fitting social with other marketing activities7. Not enough focus8. Not having everyone on board
  8. 8. Examples
  9. 9. Examples
  10. 10. Connect with responsibletravel.com Onlinewww.fb.com/responsibletravelwww.Twitter.com/r_travelwww.pinterest.com/responsibletravwww.responsibletravel.com/LinkedInwww.YouTube.com/responsibletravelwww.slideshare.net/responsibletravel For this preso http://blog.responsibletravel.com

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