This document summarizes a responsible tourism pilot project at The Peninsula All Suite Hotel. It discusses the hotel's environmentally friendly initiatives to improve sustainability, save costs, and create jobs through recycling. It also covers the hotel's hospitality grading to understand competitors and pricing, BEE compliance to increase business, and OHS Act compliance for staff and guest safety. People management initiatives like performance reviews, motivation, and communication are mentioned. The hotel has also implemented a CSI plan for marketing, BEE points, and team motivation. In summary, the hotel discusses its responsible tourism initiatives and 21 years of success in maintaining occupancy while reducing costs and developing its staff.

1. Responsible Tourism Pilot
Project
Chris Godenir
The Peninsula All Suite Hotel

2. Responsible Initiatives?
• Environmentally Friendly
• Hospitality Graded
• BEE Compliant
• OHS Act Compliance
• People Management, follow the law
• CSI Plan

3. Environmentally Friendly Why?
•Sustainability of planet
•Save on expenses – Electricity/Water
•Job creation-Recycling
•Great marketing spin
•Feel good factor creating positive energy.
•Bench marking through KPI’s

4. Hospitality Graded Why?
•Knowing my competitors
•Understanding my market
•Where do I set my pricing?
•Transparency of product

5. BEE Compliant Why?
•I want the biggest possible slice
of the pie
•Proud to be African we operate
in Africa
•Confidence
•Developing Culture

6. OHS Act and why ?
•Safety of Staff
•Safety of Guest
•It’s the law and its getting tougher
•Empowering staff through delegation
•Preventative maintenance

7. People Management?
•People are our business
• Value System
•Performance Review System
•Motivated Team
•Staff retention
•Productivity
•Communication

8. CSI Plan? (Corporate Social
Responsibility)
Great Marketing and PR
BEE Score Card Points
Building Team Motivation
Developing feeling of self worth

9. Peninsula Success
•Still in the game after 21 years
•Reduced head count by 10% in 5
years
• Same Occupancy in 2005 as 2011
we have cut our electricity
consumption by 10% and Water by
5% (saving annually R150K)
•Staff recruitment expenses 1st 15
years R200k last 5 years R0

10. Continued
•AAA+ BEE Accreditation
•Gold Grading by Heritage
•4 Star Hotel (Our Choice)
•Gold Crown Self Catering
•Pilot Member on Cape Town Responsible
Tourism Project
•Current RCI Resort of the Year achieved
5 times over the last 8 years 3 times

11. People Development
•Assistant GM and Revenue Manager started
as a House Man in House Keeping
•Front Office Manager Started as a Porter
•Food and Beverage Manager started as a
Receptionist
•Reservations Manager started in House
Keeping as a Room attendant.
•Financial Manager started as an Accounts
Clerk
•Exec Head Chef employed as Chef de Partie
•The list goes on

12. Thank You
Chris