Proof:
Employee Engagement
         =
  Business Success
Objectives
1. A Little About Me
2. The Story of Coast Capital Savings
3. Our Challenge
4. Helpful Tips
5. Have Fun
Who I Am
Flashback to 2002
•   Traditional business perspective
•   No single vision of the future
•   No unified culture
•   Low m...
Start fresh, be bold
Yes from Coast to coast.
Simple financial help
®
The Challenge

     Help Develop
2000 Brand Ambassadors
Helpful Tip # 1

 Keep It Simple
Synergy

A great name for a stripper, but meaningless
                  otherwise
Helpful Tip # 2

    Laugh
“Hair”
“Flexwise”
Helpful Tip # 3
     Trust
Values
• We have a passion for innovation
• We engage in spirited teamwork
• We help our customers, communities & each oth...
“CEO’s Office”
Put Your Money Where Your
         Values Are
Helpful Tip # 4

Play & Have Fun
A Good Citizen
•   Transparency and Accountability
•   Ethical Business Practices
•   Progressive Employee Development
•  ...
How do you put a face to a
       company?
“A Little Later in the
    CEO’s Office”
Helpful Tip #5:

 Get Results
Happy Employees
           2008 Employee Survey

89% are engaged and satisfied with Coast Capital Savings
       • Feel th...
Innovative Products & Services
•   Free Chequing
•   Aperio
•   One Small Fee and the Rest Is Free Account
•   Big Perks f...
Customer Growth & Satisfaction

  • Customer growth increased from 290,000 in
    2002 to more than 400,000 in 2008
  • Re...
Total Assets Under Administration
     $12,000



     $10,000



      $8,000
$M




      $6,000



      $4,000



    ...
Financials


                           2002             2008
Total revenue          $184.5 million   $287.8 million

Net ...
Recognition
• Innovator in Credit Union Industry
• 50 Best Managed Companies (Platinum status)
• 50 Top Employers in BC
Helpful Tip #6:

Give out Free Stuff and Ask
                              ®
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
PROOF: Employee Engagement = Business Success
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PROOF: Employee Engagement = Business Success

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If you ever wanted a case study to demonstrate that employee engagement can be directly tied to organizational success, then you need to hear this case study from Coast Capital Savings Credit Union. Located in B.C. and recognized as one of the country's "50 Best Managed Companies," Canada's second largest credit union is doing something right. Coast Capital Savings has made wholesale changes in the way it functions, thereby galvanizing its employees to embrace change and turn traditional Canadian banking on its head.

In this session, you will learn how employee communications, based on an innovative blending of humour & play in the workplace, has successfully driven staff engagement, commitment and performance, resulting in record business results.

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PROOF: Employee Engagement = Business Success

  1. 1. Proof: Employee Engagement = Business Success
  2. 2. Objectives 1. A Little About Me 2. The Story of Coast Capital Savings 3. Our Challenge 4. Helpful Tips 5. Have Fun
  3. 3. Who I Am
  4. 4. Flashback to 2002 • Traditional business perspective • No single vision of the future • No unified culture • Low morale • Disengaged employees
  5. 5. Start fresh, be bold
  6. 6. Yes from Coast to coast.
  7. 7. Simple financial help
  8. 8. ®
  9. 9. The Challenge Help Develop 2000 Brand Ambassadors
  10. 10. Helpful Tip # 1 Keep It Simple
  11. 11. Synergy A great name for a stripper, but meaningless otherwise
  12. 12. Helpful Tip # 2 Laugh
  13. 13. “Hair”
  14. 14. “Flexwise”
  15. 15. Helpful Tip # 3 Trust
  16. 16. Values • We have a passion for innovation • We engage in spirited teamwork • We help our customers, communities & each other
  17. 17. “CEO’s Office”
  18. 18. Put Your Money Where Your Values Are
  19. 19. Helpful Tip # 4 Play & Have Fun
  20. 20. A Good Citizen • Transparency and Accountability • Ethical Business Practices • Progressive Employee Development • Democratic Governance • Healthy Financial Practices • Environmental Awareness • Community Support
  21. 21. How do you put a face to a company?
  22. 22. “A Little Later in the CEO’s Office”
  23. 23. Helpful Tip #5: Get Results
  24. 24. Happy Employees 2008 Employee Survey 89% are engaged and satisfied with Coast Capital Savings • Feel they have a fulfilling role • Motivated to do their best • Know how and what they do contributes to the overall success of organization • Are proud to be part of the organization • Are committed to the organization’s objectives • Are passionate and enthusiastic about their jobs • Feel involved
  25. 25. Innovative Products & Services • Free Chequing • Aperio • One Small Fee and the Rest Is Free Account • Big Perks for Small Business Account • Haggle Free • Mobile Banking • High Interest, No-Fee Savings Account
  26. 26. Customer Growth & Satisfaction • Customer growth increased from 290,000 in 2002 to more than 400,000 in 2008 • Responsible for 2/3 of net customer growth in BC credit union system • 400 new customers per month walk through each aperio™ • 650 new chequing accounts opened each week • 80% of customers are satisfied
  27. 27. Total Assets Under Administration $12,000 $10,000 $8,000 $M $6,000 $4,000 $2,000 $0 2002 2003 2004 2005 2006 2007 2008
  28. 28. Financials 2002 2008 Total revenue $184.5 million $287.8 million Net income $26 million $52 million Operating Efficiency 78.5 69.5
  29. 29. Recognition • Innovator in Credit Union Industry • 50 Best Managed Companies (Platinum status) • 50 Top Employers in BC
  30. 30. Helpful Tip #6: Give out Free Stuff and Ask ®

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