From Philosophy to Pocket: How RT can ROCK your world

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Presentation by Helen Turnbull of Serendipity Africa. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/

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From Philosophy to Pocket: How RT can ROCK your world

  1. 1. From Philosophy to pocket <ul><li>How Responsible Tourism Can ROCK Your World </li></ul>
  2. 2. Meeting Smug Greenies MEETING SMUG GREENIES
  3. 3. HOW FAR HAVE WE COME ?
  4. 4. WHERE ARE WE GOING ?
  5. 5. WHAT SHOULD WE DO?
  6. 6. WHY BOTHER ?
  7. 7. What are we trying to achieve? <ul><ul><li>7 Key Themes have been identified as areas to address in tourism business performance : </li></ul></ul><ul><li>       Conservation of water resources </li></ul><ul><li>       Energy efficiency </li></ul><ul><li>       Integrated waste management </li></ul><ul><li>       Preferential procurement </li></ul><ul><li>       Enterprise development </li></ul><ul><li>       Skills development </li></ul><ul><li>       Social development </li></ul>
  8. 8. Sometimes it’s the little things that are the big Things
  9. 9. Connect with people
  10. 10. Don’t take nature for granted
  11. 11. Think about how you shop <ul><li>Buy Local </li></ul><ul><li>Support local businesses </li></ul><ul><li>Get to know what local initiatives are happening in your area </li></ul><ul><li>Fix a purchase radius </li></ul><ul><li>Grow your own </li></ul>
  12. 12. A sense of family
  13. 13. The culture check <ul><li>How much do you know about people living around you and the lives of your employees? </li></ul><ul><li>What interesting cultural experiences exist in your area? </li></ul><ul><li>Is there a regional identity you can partner with? </li></ul><ul><li>Power is in forming partnerships </li></ul><ul><li>Feel the love - and get out there to discover it </li></ul>
  14. 14. A sense of place
  15. 15. Keep it real!
  16. 16. innovate and motivate
  17. 17. How do you manage? <ul><li>It’s been an economically challenging time for tourism </li></ul><ul><li>Overheads need to be measured </li></ul><ul><li>It’s an opportunity to re-assess the business and its efficiency </li></ul><ul><li>Don’t cut the wrong corners. </li></ul>
  18. 18. REMEMBER THERE ARE ALWAYS SHARKS OUT THERE
  19. 19. The real message is: <ul><li>As spoken by Senegalese philosopher and environmentalist, Baba Dioum at a conference in New Delhi, India in 1968 held by the International Union for Conservation (IUCN) </li></ul><ul><li>There is no better time than now </li></ul>In the end, we will conserve only what we love; love only what we understand; and we will understand only what we are taught.
  20. 20. Think about the big picture

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