Unconventional marketing & brand-building for RT business

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Presentation by Marie Abraham of Table Mountain Aerial Cableway. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/

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Unconventional marketing & brand-building for RT business

  1. 1. RESPONSIBLE TOURISM WEEK 2012

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