RT Pilot Overview


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Presented by Sharon Pheiffer at the launch of the Cape Town Responsible Tourism Reporting Pilot Project Launch, 29 September 2011

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RT Pilot Overview

  1. 1. Responsible Tourism Pilot Project 2011Sharon Pheiffer, Tourism Department
  2. 2. Why the RT Pilot Project?• Signing of the RT Charter (2009), adoption of RT Policy and Action Plan (2009), and Virgin RT Destination Award (2009)• Roll out phase of the RT Action Programme• Showing of progress and results achieved in the destination• Become a leading RT destination
  3. 3. Today’s EventAnnounce the RT Measurement & MonitoringPilot Project – industry, authorities, media andkey stakeholdersIntroduce the participant team enterprisesShowcase and present certain RT enterpriseinitiativesSign the RT Charter for industry
  4. 4. Selection CriteriaCross section of tourism enterprises (includinghospitality, accommodation, tourism services, transport,conferencing and events, attractions, and insurance)Ranges from well-established RT enterprises to somethat are now starting to apply the approach
  5. 5. Our Proud ParticipantsThe Vineyard Hotel and SpaThe Winchester MansionsThe Peninsula All Suite HotelGreenways HotelOcean View HouseScalabrini Guest HouseBoulders Beach Lodge and RestaurantThe Backpacker
  6. 6. Our Proud ParticipantsiKapa ToursGreen CabsAWOL ToursAndulela ExperienceABANG Africa &TravelCoffeebeans RoutesBikesnWineUthando ToursVamos Tour Operator and Cycle ToursSpecialised Tours and Events
  7. 7. Our Proud ParticipantsMakheds Marketing (Tourism Events)Cape Town International Convention Centre (CTICC)Belmont Square (Conferencing)African AgendaTwo Oceans AquariumTable Mountain Aerial Cable Car
  8. 8. ApproachPractically set up, collect, monitor and demonstrateresponsible tourism practice with representative teamCollaborative process to commence with the signing ofthe RT Charter for industry of the pilot teamCollation or demonstration of information and exampleson at least 3 of the 7 indicators from 2011 to 2013
  9. 9. Seven Priority/Indicator Areas1. Conservation of water resources2. Energy efficiency3. Integrated waste management4. Preferential procurement5. Enterprise development6. Skills7. Social Development
  10. 10. Goals of the RT Pilot ProjectMonitor, demonstrate and report on the progress ofresponsible tourism practice in the Cape Town destinationand industry - 7 indicatorsStart building the Cape Town RT BarometerEstablish the basis for an RT Management SystemExpand and finalise the CT RT ‘How To’ guidelines
  11. 11. Benefits for ParticipantsShowcasing individual businesses – RT achievements andinitiativesOn-going support with reporting on RT progress (such as onRT website) using the pilot team resultsInclusion in the CoCT’s RT-related media coverage andcommunications including marketing, events, projectdocumentation and products, and other collateralEligibility to use the signed RT Charter and the Cape Town RTlogo/emblem in marketingThe development of a dedicated RT Portfolio for eachenterprise
  12. 12. The Next StepsMeeting in October 2011 with pilot team, associations/partnersand specialistsPresent and make available a Q&A document for clarificationDiscuss a Terms of Reference/Brief for the projectDiscussion of project coordinationSet out the appropriate engagement processesSteps for the commencement of the project
  13. 13. Concluding CommentsWill be a learning process for all involvedAn exciting project with advantages for everyoneOpen to the development of feasible tools/mechanisms tomeasure, monitor and demonstrate RT progressWill identify further challenges and possibilities in RT practiceEnterprises not yet well established in RT and in monitoring,will be assisted to develop this in the projectWhere data cannot be provided given the nature, operation orinfrastructure of a business in the team – the demonstration ofRT achievement will be sought
  14. 14. Thank you