iA on creativity, information and innovation

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Lecture at Keio University, October 2010

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  • Simple and powerful.

    On the 95th slide, I would say '2. Creativity is the power to (re)shape'
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iA on creativity, information and innovation

  1. 1. Information, Creativity, Innovation. (In Theory and Practice)
  2. 2. About Us
  3. 3. WHO WE ARE Two teams, one agency. Swiss organization, Japanese sensitivity. We specialize in digital publishing and cross media design. Project Management Design
  4. 4. WHAT WE DO We architect and design information.
  5. 5. NUMBERS iA was founded 2005 in Tokyo. With a team of eight people we create designs that generate over 3.5 Billion page views per year.
  6. 6. Clients
  7. 7. Web Design Paper Redesign Pitch
  8. 8. iPad Design Web Design
  9. 9. Application Design Consulting
  10. 10. Web Design
  11. 11. So what’s up?
  12. 12. How did we do that?
  13. 13. Information from Latin “informatio” (outline, concept, idea) or “informare” (to shape, form, train, instruct, educate)
  14. 14. Information Information is form.
  15. 15. Information Information is form that shapes what is in your mind.
  16. 16. Form=Idea=Seeing The old Greek word for “form” is “idea” (“eidós”).
  17. 17. Form=Idea=Seeing “Eidós”(idea) comes from “idein” (which means: to see). ...from Indogerman *wid-es-ya-, suffixed form of base *weid- "to see" (related: vision), which again is the same root as German “wissen” (to know) and English “wisdom”. The subconsciousness of Indogerman languages is one big crazy pyramid. (The first time the word idea was used in the sense of “result of thinking” was around 1640).
  18. 18. Ideas want to be seen. (Otherwise they’re just fantasies)
  19. 19. The Greeks weren’t kidding...
  20. 20. Information=Form=Idea Seeing the form: getting the idea Evolve the form: develop the idea Clear form: clear idea Clear idea: clear form
  21. 21. Forms evolve.
  22. 22. Innovation from Latin innovare "to renew or change," from in- "into" + novus "new".
  23. 23. What is new? “What has been will be again, what has been done will be done again; there is nothing new under the sun.” Ecclesiastes 1:9
  24. 24. Plato “We do not learn; and what we call learning is only a process of recollection.”
  25. 25. Really?
  26. 26. Does technology prove that there is innovation? There are cars, computers, penicillin and heart surgery. And we have landed on the moon. There is new stuff under the sun.
  27. 27. James Watt didn’t invented the steam engine.
  28. 28. Newcomen didn’t invent the steam engine.
  29. 29. And Aeolipile...? I don’t know...
  30. 30. ...and Jobs didn’t invent tablets!
  31. 31. ...or tablet computers!
  32. 32. Yes, of course, there are cycles, yes, there is repetition, but you cannot deny that forms evolve.
  33. 33. Nothing new under the sun? DNA evolves. When information evolves, forms evolve.
  34. 34. Nothing new under the sun? There were dinosaurs, there were mammoths, there is evolution.
  35. 35. So can we innovate? Learning is becoming more informed. Innovation is (always just) the next step in the evolution of forms. There is nothing completely new. And there is nothing completely old.
  36. 36. So how do we innovate?
  37. 37. Creativity from Latin “creare” (to build, to create)
  38. 38. 1. Gathering Information “The secret to creativity is knowing how to hide your sources.” Albert Einstein
  39. 39. “Everything you can imagine is real.” 2. Vision Pablo Picasso
  40. 40. “Experience is the name everyone gives to their mistakes.” 3. Experience Oscar Wilde
  41. 41. For Example... Writer.
  42. 42. 1. Gather Information
  43. 43. Information Design and Interaction Design
  44. 44. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur Ist das die letzte Lokale Abspeicherung ist ein Alptraum. In welcher Version hab ich schon wieder über das lorem ipsum geschrieben? Soll ich das jetztWie krieg ich Soll ich mir das per Email senden? ...oder in die Dropbox legen? Zeilenabstand? Schrigrösse? Schriart? Einzug? Zeilenbreite? Orientierung: Scrollbar funktioniert nur bedingt Warum noch immer Fuktionler Fokus auf Formatierung, nicht aufs Schreiben.
  45. 45. Information Architecture
  46. 46. Archive Dra Idea Editing Yesterday
  47. 47. Idea Editing Dra Archive Today
  48. 48. 2. Vision
  49. 49. Initial Vision: We need new hardware!
  50. 50. Then there was this guy...
  51. 51. Ok, back to the drawing board!
  52. 52. Archive Dra Idea Editing Yesterday
  53. 53. Idea Editing Dra Archive Today
  54. 54. Archive Dra Idea Editing Tomorrow
  55. 55. Early Sketches
  56. 56. 3. Experience
  57. 57. Mozilla Labs “Difficult switch.”
  58. 58. Scott Thomas: “Black bars don’t work.”
  59. 59. Liz Danzico: “How do I edit document names?”
  60. 60. Dribbble “Horrible Logo!”
  61. 61. Twitter “Why not Writer?”
  62. 62. Ironically...
  63. 63. That was the original name... And it even had the dot. (October 2009). I had just completely forgotten about it.
  64. 64. Plato “Didn’t I tell you?”
  65. 65. And this is how it came out...
  66. 66. Conclusion
  67. 67. 1. Ideas are shapes.
  68. 68. 2. Creativity is the power to shape (it needs imagination)
  69. 69. 3. Innovation is evolved form.
  70. 70. One more thing...
  71. 71. There is no innovation without passion.
  72. 72. Thank You.

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