Taking SEO Seriously within a Joomla Webshop
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Taking SEO Seriously within a Joomla Webshop

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The presentation from J and Beyond 2011 on Taking SEO Seriously within a 3rd generation webshop system in Joomla.

The presentation from J and Beyond 2011 on Taking SEO Seriously within a 3rd generation webshop system in Joomla.

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Taking SEO Seriously within a Joomla Webshop Taking SEO Seriously within a Joomla Webshop Presentation Transcript

  • Taking SEO seriouslywithin a 3rd generation Joomla Webshop system
    Joomla + redSHOP + SH404SEF + SEO Strategy
  • Agenda
    Introduction
    SEO in General
    SERPS – Getting to the top and understandingwhy
    Joomla and SEO / SEF
    redSHOP & SH404SEF
    Implementationstrategies – Lazynesspaysoff!
    Best practises
    Case studies
  • Short Introduction
    Ronni K. G. Christiansen
    CEO / System Architecht
    My projects:
    redWEB.dk
    redHOST.dk
    iRedHOST.com
    redCOMPONENT.com
    Joomla SEO Strategyteacher at International Business Collage, Denmark
  • SEO – The general headlines
    What is SEO?
    Meaningfullness
    Main parameters
    Page title
    Page heading
    SEF URL
    Meta description
    Content
    Internal link structure
  • Getting to the top of the searchengines
    Importance of foundation and code
    Ability to handle and alter the main parameters
    Goingoutside of the box – Longtail is good
    Landingpages – Match the content to the searchphrase
    Understanding the user (Meaningfullness)
    Contentstructure
    Understanding language as a primary parameter
  • Joomla and SEO / SEF
    Joomladoespoor SEO (and SEF)
    Duplicatecontent
    Poorcode output
    Marginalizedcontrols
    Options to solveissues
    Templateoverrides
    3rd party SEO/SEF extensions
    Our case – SH404sef and why
    Control the code output and let do the work for you
  • redSHOP & SH404sef
    Why, how and when
    The optimal marriage
    redSHOPwears the pants
    Give the power to the user
  • redSHOP & SH404sef
    If the internet works – lets have a look live
    If it doesnt:
    Directability to control SEO options from:
    Productlevel
    Categorylevel
    Manufacturerlevel
    Configuration of CCK Style SEO (Automatedoptimization)
  • redSHOP & SH404sef
    Is it worthspending ressources on SEO?
    YES
  • redSHOP & SH404sef
    Increasedvolume of visitors
    Bettervaluetrafic – more meaningfullness
    Highersales
  • Implementationstrategies
    Lazynesspaysoff!
    Go for the most effectwith the smalles effort
    Workonlywhenneeded
    Selectyour fights
    Spreadsheetmania
    Guerilla approach
    Ask yourneighbour
    Ask yourcustomers
    Initial responses
  • Implementationstrategies
    Landing pages
    Campaign pages
    Theme pages
    Blog pages
    Search as a landingpage (redPRODUCTFINDER)
    Externalefforts
    Contentplacement
    Link placement
    Linkfarms (non valuedlongterm)
  • Best practises
    Remember the people!
    Understand the demand and segmentation
    Meaningfullness – in the long run. Thats the onlysustainablestrategy. Algorithmeschange – meaningfullnessdoesnt.
    Long tail gives better results / be specific it pays off.
  • Best practises
    Keep the best content on one domain
    Do syndication, content placement, external linkbuilding etc. but remember content is king and in the long run the right content on your domain is king.
    Consider multilingual approaches by cloning and subdomains or different TLDs per language.
    Use analytics as a tool for improving your work
    Keep expanding the spreadsheet
  • Casestudies
    Trend Bazaar
    Content indexed (click)
    Examples(Brand + Model):
    Raun Life
    Driade Ito
    Getama 460 Wegner Butterfly
  • The end
    Questions?
    Thankyou for listening