Taking SEO Seriously within a Joomla Webshop

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The presentation from J and Beyond 2011 on Taking SEO Seriously within a 3rd generation webshop system in Joomla.

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Taking SEO Seriously within a Joomla Webshop

  1. 1. Taking SEO seriouslywithin a 3rd generation Joomla Webshop system<br />Joomla + redSHOP + SH404SEF + SEO Strategy <br />
  2. 2. Agenda<br />Introduction<br />SEO in General<br />SERPS – Getting to the top and understandingwhy<br />Joomla and SEO / SEF<br />redSHOP & SH404SEF<br />Implementationstrategies – Lazynesspaysoff!<br />Best practises<br />Case studies<br />
  3. 3. Short Introduction<br />Ronni K. G. Christiansen<br />CEO / System Architecht<br />My projects:<br />redWEB.dk<br />redHOST.dk<br />iRedHOST.com<br />redCOMPONENT.com<br />Joomla SEO Strategyteacher at International Business Collage, Denmark<br />
  4. 4. SEO – The general headlines<br />What is SEO?<br />Meaningfullness<br />Main parameters<br />Page title<br />Page heading<br />SEF URL<br />Meta description<br />Content<br />Internal link structure<br />
  5. 5. Getting to the top of the searchengines<br />Importance of foundation and code<br />Ability to handle and alter the main parameters<br />Goingoutside of the box – Longtail is good<br />Landingpages – Match the content to the searchphrase<br />Understanding the user (Meaningfullness)<br />Contentstructure<br />Understanding language as a primary parameter<br />
  6. 6. Joomla and SEO / SEF<br />Joomladoespoor SEO (and SEF)<br />Duplicatecontent<br />Poorcode output<br />Marginalizedcontrols<br />Options to solveissues<br />Templateoverrides<br />3rd party SEO/SEF extensions<br />Our case – SH404sef and why<br />Control the code output and let do the work for you<br />
  7. 7. redSHOP & SH404sef<br />Why, how and when<br />The optimal marriage<br />redSHOPwears the pants<br />Give the power to the user<br />
  8. 8. redSHOP & SH404sef<br />If the internet works – lets have a look live<br />If it doesnt:<br />Directability to control SEO options from:<br />Productlevel<br />Categorylevel<br />Manufacturerlevel<br />Configuration of CCK Style SEO (Automatedoptimization)<br />
  9. 9. redSHOP & SH404sef<br />Is it worthspending ressources on SEO?<br />YES<br />
  10. 10. redSHOP & SH404sef<br />Increasedvolume of visitors<br />Bettervaluetrafic – more meaningfullness<br />Highersales<br />
  11. 11. Implementationstrategies<br />Lazynesspaysoff!<br />Go for the most effectwith the smalles effort<br />Workonlywhenneeded<br />Selectyour fights<br />Spreadsheetmania<br />Guerilla approach<br />Ask yourneighbour<br />Ask yourcustomers<br />Initial responses<br />
  12. 12. Implementationstrategies<br />Landing pages<br />Campaign pages<br />Theme pages<br />Blog pages<br />Search as a landingpage (redPRODUCTFINDER)<br />Externalefforts<br />Contentplacement<br />Link placement<br />Linkfarms (non valuedlongterm)<br />
  13. 13. Best practises<br />Remember the people!<br />Understand the demand and segmentation<br />Meaningfullness – in the long run. Thats the onlysustainablestrategy. Algorithmeschange – meaningfullnessdoesnt.<br />Long tail gives better results / be specific it pays off.<br />
  14. 14. Best practises<br />Keep the best content on one domain<br />Do syndication, content placement, external linkbuilding etc. but remember content is king and in the long run the right content on your domain is king.<br />Consider multilingual approaches by cloning and subdomains or different TLDs per language.<br />Use analytics as a tool for improving your work<br />Keep expanding the spreadsheet<br />
  15. 15. Casestudies<br />Trend Bazaar<br />Content indexed (click)<br />Examples(Brand + Model):<br />Raun Life<br />Driade Ito<br />Getama 460 Wegner Butterfly<br />
  16. 16. The end<br />Questions?<br />Thankyou for listening<br />

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