The presentation from J and Beyond 2011 on Taking SEO Seriously within a 3rd generation webshop system in Joomla.

1. Taking SEO seriouslywithin a 3rd generation Joomla Webshop system Joomla + redSHOP + SH404SEF + SEO Strategy

2. Agenda Introduction SEO in General SERPS – Getting to the top and understandingwhy Joomla and SEO / SEF redSHOP & SH404SEF Implementationstrategies – Lazynesspaysoff! Best practises Case studies

3. Short Introduction Ronni K. G. Christiansen CEO / System Architecht My projects: redWEB.dk redHOST.dk iRedHOST.com redCOMPONENT.com Joomla SEO Strategyteacher at International Business Collage, Denmark

4. SEO – The general headlines What is SEO? Meaningfullness Main parameters Page title Page heading SEF URL Meta description Content Internal link structure

5. Getting to the top of the searchengines Importance of foundation and code Ability to handle and alter the main parameters Goingoutside of the box – Longtail is good Landingpages – Match the content to the searchphrase Understanding the user (Meaningfullness) Contentstructure Understanding language as a primary parameter

6. Joomla and SEO / SEF Joomladoespoor SEO (and SEF) Duplicatecontent Poorcode output Marginalizedcontrols Options to solveissues Templateoverrides 3rd party SEO/SEF extensions Our case – SH404sef and why Control the code output and let do the work for you

7. redSHOP & SH404sef Why, how and when The optimal marriage redSHOPwears the pants Give the power to the user

8. redSHOP & SH404sef If the internet works – lets have a look live If it doesnt: Directability to control SEO options from: Productlevel Categorylevel Manufacturerlevel Configuration of CCK Style SEO (Automatedoptimization)

9. redSHOP & SH404sef Is it worthspending ressources on SEO? YES

10. redSHOP & SH404sef Increasedvolume of visitors Bettervaluetrafic – more meaningfullness Highersales

11. Implementationstrategies Lazynesspaysoff! Go for the most effectwith the smalles effort Workonlywhenneeded Selectyour fights Spreadsheetmania Guerilla approach Ask yourneighbour Ask yourcustomers Initial responses

12. Implementationstrategies Landing pages Campaign pages Theme pages Blog pages Search as a landingpage (redPRODUCTFINDER) Externalefforts Contentplacement Link placement Linkfarms (non valuedlongterm)

13. Best practises Remember the people! Understand the demand and segmentation Meaningfullness – in the long run. Thats the onlysustainablestrategy. Algorithmeschange – meaningfullnessdoesnt. Long tail gives better results / be specific it pays off.

14. Best practises Keep the best content on one domain Do syndication, content placement, external linkbuilding etc. but remember content is king and in the long run the right content on your domain is king. Consider multilingual approaches by cloning and subdomains or different TLDs per language. Use analytics as a tool for improving your work Keep expanding the spreadsheet

15. Casestudies Trend Bazaar Content indexed (click) Examples(Brand + Model): Raun Life Driade Ito Getama 460 Wegner Butterfly

16. The end Questions? Thankyou for listening