SEO, SMO, Web Design, Development and Web Hosting Company Bangalore

1. SOCIAL MEDIA OPTIMIZATION
R.BALAJI SEO

2. Introduction
• Social Media Outlets and Communities to
generate publicity to increase the awareness
of product, brand or event.
• Similar to SEO in that goal is to generate
traffic and awareness for a website.
• In SMO refers to optimizing a website sharing
content in Social Media and Networking sites.

3. WHY SMO

4. WAY OF SMO
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1904 – Horse ► Car
1954 – Radio ► TV
1984 – Typewriter ► Word Processing
1994 – Phone ► Internet
2004 – Yellow Pages ► Search Engines
2009 – Newspapers ► Blogging
2010 – Advertising ► Social Media

5. Types of Social Media
• RSS Feed – help to get your new updates,
spread faster and indexing quickly of product /
service and brand.
• Social News and Bookmarking Sites – is a
method for internet users to organize, store,
manage and search resources online
• Social Networking Sites – built for business
and commercial with easy use such as
Facebook, Twitter and Pinterest.

6. Relationship with SEO
• SMO increase important of SEO, as SE
increasingly utilize the recommend users of
social networks.
• When a webpage is shared or liked by user, it
counts as a vote for webpage quality.
• SE use vote according to rank website in SERP.
• Focus on driving traffic from sources than SE,
improve ranking also benefit of success SMO.

7. What In(SMO) It For Me?
• Important external images
• Connection to right people
• Going spread – getting latest news
• Create group – for internal communication

8. TWITTER
• For quick and easy way to keep my finger on
the pulse of brand / company
• To keep up to date with company’s product,
service or offer
• To receive alerts related to developments
within company association or organization
• To receive free stuff or give way in exchange
for information

9. Access
• Personalize
• Following process
• Write Tweet
– 140 Character only share with including images
and link address.
– Message visible to follower timeline
– Message can be news, question, quote, relevant
link, interactive message and re-tweet.

10. PINTEREST
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Is a virtual pinboard
Organize and share photos and videos in web
Browse pinboard created by others & repin
Can create groups & contribute to other group
Everything exists - travel, hopes, dreams,
adventures, interests, futures, pasts, humor
• Digital way for people to do

11. What it had?
• Blog
– News ->Latest news
– Tips ->Pin with friends, photos and videos
– Pinterviews ->interview with top stars
– Trends ->which contains lot of group what most
people using right now

12. • Business
– Get started ->set your business account and
prepared to pin
– Basics -> learn hoe o connect with pinners and pin
like a process
– Success stories -> see how other business on
pinterest are doing it right
– Tools -> introducing rich pins! Make your pins
more useful

13. • Documentation
– Pin it button -> people share your stuff by adding
the pin it button to your site
– Rich pins -> make your pins more useful to pinners
by adding a few metetags to your sites
– iOS pin it SDK -> people share your stuff on by
adding pin it button to your iOS apps
– Android pin it SDK -> people share your stuff on by
adding the pin it button to your Android apps

14. • Tools
• Simple utilities to make your website or app Pinterestready
– Widget builder -> add a pin it button, follow
button and widget to your site
– Rich pin validator -> you have implemented rich
pins now make sure they work

15. Thank You
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