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Social media for medical educators 2016 may 6
1. Social Media for Medical Educators
May 6, 2016
1
Rebecca Raworth, MLIS
Twitter: @raworthr
LinkedIn:
https://www.linkedin.com/in/raworthr
Slideshare:
http://www.slideshare.net/raworthr
2. Disclosure
• I do not have any affiliations (financial or
otherwise) with a commercial organization
• I am not a social media expert
2
3. Learning Objectives
At the end of this workshop, participants will be
able to:
– Utilize social media in medical education research &
teaching
– Reflect on the importance of establishing & managing
an online profile
– Manage their time in relation to social media
3
4. Social Media Definition
“a set of web-based and mobile technologies
that allow people to monitor, create, share or
manipulate text, audio, photos or video, with
others.” (Canadian Medial Association)
4
12. Activity
1. Make an Internet visitor and Internet
Resident map of the way you engage with
digital services.
2. Discuss what you learned or what surprised
you about your map.
12
16. Activity
1. Search your own name on the Internet and
see what you find.
2. If you don’t already have a LinkedIn account,
please create one and make your profile. If
you do have one, please update your
profile(s).
16
22. Social Media Research – Ethical Issues
22
http://www.slideshare.net/HelenDixon1/introduction-to-social-media-for-
researchers-44833517?next_slideshow=1
40. What is Twitter?
“Twitter (/ˈtwɪtər/) is an online social
networking service that enables users to send
and read short 140-charactermessages called
"tweets".” (https://en.wikipedia.org/wiki/Twitter Dec. 4, 2015)
40
49. Twitter-based Journal Clubs
• Letter to the Editor
• Twitter-Based Journal Clubs: Additional Facts and Clarifications
• Joel M Topf1, MD ;
• Matthew A Sparks2, MD ;
• Francesco Iannuzzella3, MD ;
• Edgar Lerma4, MD ;
• Thomas Oates5, MD, PhD ;
• Paul J Phelan6, MD ;
• Swapnil Hiremath7, MD, MPH
• 1St John Providence Hospital, Detroit, MI, United States
• 2Duke University and Durham VA Medical Centers, Durham, NC, United States
• 3Arcispedale Santa Maria Nuova, IRCCS, Reggio Emilia, Italy
• 4University of Illinois at Chicago/ Advocate Christ Medical Center, Oak Lawn, IL, United States
• 5Imperial College, London, United Kingdom
• 6Royal Infirmary of Edinburgh, Edinburgh, United Kingdom
• 7Ottawa Hospital Research Institute, Ottawa, ON, Canada
• Corresponding Author:
• Swapnil Hiremath, MD, MPH
• Ottawa Hospital Research Institute
• 1967 Riverside Dr
• Ottawa, ON, K1H7W9
• Canada
• Phone: 1 613 738 8400
• Fax:1 613 738 8337
• Email: shiremath [at] toh.on.ca
•
• Related Articles:
Comment on: http://www.jmir.org/2015/4/e103/
Comment in: http://www.jmir.org/2015/9/e217/
• J Med Internet Res 2015;17(9):e216
• doi:10.2196/jmir.4639
49
50. Use Twitter #hashtags to Amplify
Sharing…
• During events, conferences, activities, etc.
50
52. Activity
1. Create a Twitter account if you haven’t
already.
2. Follow academics, research groups,
associations, institutions, etc. relevant to
your field.
3. Search for & comment on educational
content.
4. Twitter Expert? Tell the group your most
important use of Twitter.
52
62. Activity
1. If you already have several social media
accounts, set up a monitoring tool so that
you can see all your accounts in one place.
(Hootsuite, Feedly, Twitterfeed or Tweetdeck)
62
71. Start Simple
• Create a LinkedIn account
• Create a twitter account
• Start a blog
• Follow academics, research groups, etc.
relevant to your field
• See how other academics use social media
71
72. When You are Ready
• Use Twitter to provide feedback at a
conference
• Ask questions & initiate discussions relevant
to the use of social media or your field of
interest
• Participate in a webinar or live chat
72
“Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.” (wikipedia quote)
Please introduce yourselves and say who you are and where you work, what your research interests are, and what you hope to gain from this session
Physician image: http://tinyurl.com/muu3j5l
Can you please tell me what kind of research you do or what your specialty is. And I’d also like to hear what your favorite social media are in your academic life. I’m not an expert on all social media so I’m hoping that you can share with us your expertise throughout this workshop.
Social media provide learning and collaboration opportunities to busy clinicians, medical educators, residents and medical students.
Social media data can be Text, audio (podcasts), visual (Pinterest, mindmaps, photos), video, or actions (follows, likes, shares, retweets, links…)
Question: How often do you use social media? Daily? Weekly? Monthly? Seldom or never?
Question: What is your favorite social media tool? (a blog, facebook, twitter, youtube, etc.)
Connect with other researchers and educators around the world, discover the latest research in your area(s), collaborate with others on your research projects, Promote your research work beyond the academic world, Engage and seek feedback (peer-review) from researchers, the public, etc., Share your research in creative ways to inspire more interest and perhaps win more grants
You can build a scholarly network (or several) quickly and dynamically, Social media helps you stay up to date in real time with your field, share your resources, Reach those the research was intended to help, Create debate & influence academic peers, Spark public interest & raise the profile of research, Increase the changes of securing research funding, Open the door to potential collaborators
Think about your goals for using social media: do be respected in the academic community? To make a contribution to global knowledge? To be known for your credibility and reputation, to develop your career, and to collaborate with the best? Others?
-keeping up to date, crowdsourcing knowledge, data mining social media, networking, showcasing your research (leads to more citations)
-push and pull information using social media
Real-time data: Analyse events as they happen
Insights into attitudes: Evidence of beliefs
Crowdsourcing: How to gather/analyse data
List and show top 10 medical blogs/med educ blogs
Information overload/white noise
Time management difficulties/distraction
Intellectual property, privacy & security issues
Misinformation and premature publication
Blurring of professional/personal boundaries
Lack of recognition for online efforts
Why use social media? Because it counts
See USC faculty promotion, tenure…
”managers aren’t just screening your social media profiles to dig up dirt; they’re also looking for information that could possible give you an advantage” http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
You want to be discoverable online so that you don’t miss opportunities for collaboration, data sharing and speaking invitations
If you go to this website you’ll find a link to a larger db of over 400 tools and innovations
<2000-2015
Today, there’s a shift away from Facebook to Instagram, twitter, WhatsApp and snapchat.
To use any of these tools you need to make a profile.
There are social media tools for interacting & communicating with people, for sharing resources, and for networking.
Visitors and residents is a simple way of describing a wide range, or continuum of, modes of online engagement. It has proved to be a useful way to come to an understanding of individuals’ motivations when they use the web in differing contexts.
We are not proposing that one mode of engagement is better than the other, simply that different modes are employed depending on the individual’s motivation and context at the time.
In visitor mode individuals do not leave any social trace online. (e.g. google search)
When in resident mode the individual is going online to connect to, or to be with, other people. This mode is about social presence. "Residents, on the other hand, see the Web as a place, perhaps like a park or a building in which there are clusters of friends and colleagues whom they can approach and with whom they can share information about their life and work. A proportion of their lives is actually lived out online where the distinction between online and offline is increasingly blurred." White and Le Cornu (2011) (posting on FB or posting comments on blogs, tweeting, etc.)
The functionality of a tool doesn’t predict its mode of use. i.e. some tools are used very differently by different users
This is an activity which can be used to gain a picture of individuals’ overall engagement landscape. It can also be used to gain a picture of the how you engage with technology. overall ‘digital pre
The mapping process indicates not only what services individuals are using, but more importantly how and why they are using them. This becomes particularly significant when there is engagement with technology in a Resident mode as this will be an experiential as well as a functional form of engagement. The way in which the technology is ‘used’ at the Resident end of the continuum cannot be predicted by describing its face-value functionality.sence’ of a group or department by bringing together and overlaying multiple maps from staff.
Activity: Look at your colleagues profiles on various social media sites. What would make them better? What do you like about their profiles? Then, search your name or ‘handle’ on the Internet and see what you find? Where are you mentioned? Etc.
Profiles are universal on all social media platforms. Profiles on website, blog and social media (uptodate online presence)
-establish yourself as an expert, include qualifications, skills, research interests. Use an appropriate image
Remember to advertise your twitter feed or blog on your business cards, faculty webpage, online forums, etc.
Promotes open access & sharing
Collaborates and creates
The name of the game is to present oneself, via one’s tweets, posts, likes, comments, and shares, in the light In which one aspires to be viewed. (http://phiosophyforchange.wordpress.com/2012/07/26/foucault-and-social-media-the-call-of-the-crowd/
Google Scholar – I have a professional profile on Google Scholar. GS keeps track of your publications and citations. Also allows you to get literature recommendations based on your research interests.
Twitter
Researchgate
Linkedin – network with other professionals, join groups to discuss specific topics, publicise research activities and gain feedback, identify potential research partners or participants
Facebook – more personal
impactstory
Here are two examples of good profiles.
I follow Dr. Anne Marie Cunningham on Twitter and Slideshare. Her LinkedIn profile is great as on the first screen, above the fold, she profiles her recent presentations. She also shares them on Slideshare.
Dr. Xavier Vidal is a physicist and here you see his page at Macquarie Univ. ‘Above the fold’ you see his overview and can immediately see his publications and twitter feeds.
Add your CV, Slides, Presentations, Videos, tweets, rubrics, lesson plans, photos, etc. to your profile
What do you want social media to do for your? Promote your expert status, your personal brand, your research, your publications and presentations, your personal learning network, etc.
-inappropriate contact?
-your photo?
-your papers?
-your presentations?
-your rating as a clinician?
-your FB page?
-what else?
Then share with the group what you’ve found.
2 - What do you want to your profile to show? Your expert status? Your personal brand? Your loyalties? Your research? Etc. Create a professional profile online, network with other researchers, maintain relationships with past colleagues, join groups to discuss specific topics, publicize research activities and gain feedback, identify potential research partners or participants.
Remember, once you’ve joined various social media, you need to actually tell people that you’re there on your business cards, your ppt presentations, on your name badges at conferences and in your email signature
Social media and Research
-promotes open access and sharing
-Interact with other academics and clinicians
-identify research partners and establish relationships
-peer review and feedback
-collaborate on projects
-raise your own profile, communicate your expertise, promote publications, increase visibility and impact
-Keep informed of research developments
-at conferences, engage with other participants, provide feedback
-Analyse events/social processes as they happen
-crowdsourcing or ‘citizen science’ (help to gather or analyse data)
With 225 million users issuing half a billion tweets per day, twitter represents the richest dataset to hit academia, a virtual Petri dish of real-time data.
But make sure not to generalise the results when researching twitter to a broader community
-Document the spread of diseases. In 2013, Adam Sadilek at the University of Rochester in New York and his colleagues used Twitter to follow the spread of flu virus in New York City. They used machine learning algorithms to search 4.4 million tweets for signs that people were feeling unwell. The system could differentiate between actual and metaphorical sickness, so “I’m sick of this traffic”, for example, wouldn’t register as illness. Combining this with GPS data, the team was able to see how the flu was travelling and predict when twitter users would fall ill. It could, perhaps, one day be used to warn people when they’re about to enter an area with a high infection rate. AND, researchers from the Univ of Virginia are using information from twitter and other social media to track adverse track reactions. It may lead, in the future, for physicians and pharmaceutical companies to monitor reactions to drugs in real-time.
To find information relevant to your research interests – use hashtags, recruit potential collaborators
Scoop.it! is a web-based platform for collecting and curating content around themes. It also allows 'curators' to comment on the materials they collect and share the additions to their collections through a wide range of other social media platforms (including Twitter). This gives it a form of micro-blogging capability, especially as visitors to the site can also interact around the curated content and build conversations about it.
Are any of you already using social media in your research or for your research? Please tell us about your experiences.
Bloom’s taxonomy: remember, understand, apply, analyse, evaluate and create (or knows, knows how, shows, and does)
Flipped classroom – students watch videos of lectures and reads recommended readings and listens to podcasts before the class then in class focus on applications by interacting with each other
Does it work? The literature shows that enthusiasm is increased in flipped classrooms compared to traditional classrooms, test scores go up
How do you use it? Use ppt or keynote to make presentations ahead of time, perhaps embedding videos in them, make a podcast of a lecture, etc. and post on Medicol
You might want to create a list using a hashtag # on a particular topic that students can follow for class annoucements, contributions, network and listen
Blogs – have students reflect their experiences on the ward and share with classmates, they can share knowledge here, build community and reflect on experiences, etc.
Make sure you monitor whatever social media you assign to your class
Participatory and social media enable new forms of communication and collaboration that allow us to share and discuss teaching and research ideas in new ways. Communities in these spaces are complex and distributed.
We need to rethink how we design, support and assess learning.
We are seeing a blurring of boundaries: teachers/learners, teaching/research, real/virtual spaces, formal/informal modes of communication…
Changes the dynamic of education from ‘Sage on the stage’ to ‘guide by the side’
Social media is perfect for constructivist learning. Passive spoon feeding of information is not the 21st century way to learn. Sage on the stage vs guide on the side.
Informal social learning networks, communities, collectives,
Learning should be accessible, anytime, anywhere, any place
Learning is social discourse, collaboration & knowledge-sharing
Twitter – to disseminate information
Blogs – venue for sharing and receiving information, may also be reflective
Wikis - to collaborate on text and documents
RSS – helps bring information in
Citation Management tools
Medical students are using social media in their personal and professional lives. Blogs, videos, curators of content such as
Medical College of Georgia medical education video on treating a fingertip amputation
Open access (free) medical education resources: MedEdPortal, CHEC, MERLOTII
MedEdPortal, CHEC, MERLOTII, ALiEM is your digital connection to the cooperative world of EM. We strive to reshape medical education and academia in their evolution beyond the traditional classroom. It has Podcasts of procedures, blogs in emergency care
Each case study describes administrative, educational or professional issues related to the use of social media. Review your case and identify the associated challenges (e.g. student, faculty, classroom, legal, professional…). Brainstorm potential solutions for how this case might be managed/prevented. Summarize for the group.
Search any hashtag
E.g. #phdchat, #foamed, #meded, #ccme16, #somed, #meded, #medstudents, etc.On Saturday June 4th, Bob McDonald, the host of CBC’s Quirks and Quarks and award winning science journalist and author, will be presenting at the Hornby Island Community Hall. We hope you can join us as he relates the stories of Canadian Spacewalkers. This event is a fundraiser for the Natural History Centre.
Symplur Signals promotes deep understanding of healthcare as seen by patients, doctors and other stakeholders with real-time access to insights from over a billion healthcare social media data points.
The goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the healthcare community as a whole.
to follow on Twitter? Look up on Symplur healthcare hashtag project
Follow your field on Webicina
FOAMed (free, open access medical education) aims to harness the constant stream of free medical education content across the web, in a more accessible fashion that Twitter and RSS feeds. It has specialized links and filter posts by topic: primary care, surgery, obs/gyne, pediatrics, medicine, psychiatry, critical care and more…
The Instagram timeline of the US CDC
Instagram is an online mobile photo and video sharing and networking service that lets you post and share photos and videos with text captions and hashtags on their timeline. Instagram Direct lets users send private messages to single contacts or groups
The app has great potential to serve as a social networking platform in visually rich disciplines such as clinically dermatology, clinical infectious diseases and radiology because of its strong photo and video sharing affordances. Photo-sharing apps such as Instagram are also being used for information exchange about public health crisis such as Zika virus and Ebola. WHO and the US CDC use Instagram to disseminate visually rich public health messages that both educate and interest the general public, and for risk communication during public health crises and man-made or natural disasters.
WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends.
In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages. The service has recently implemented end to end encryption to protect user privacy, making it suited to clinical applications. But it remains the poster’s (doctor’s) full responsibility to protect their patients’ privacy and confidentiality and also observe any applicable content copyright.
There are over thirty articles on the positive outcomes of using WhatsApp in telemedicine cases.
A 2016 article by Gould et al in BMJ Innovations 2016 WhatsApp group-chat dynamic enables journal doctors to contact and learn from senior doctors more easily when they may not previously have felt able to phone them directly.
Us a wiki to collaborate on research
A website developed collaboratively by a community of users, allowing any user to add and edit content. E.g. Wikipedia
Use wetpaint, pbwiki, wikispaces
Crowdsourcing, Collaboration, Engagement, Content development, Research projects, Information sharing, participation
For shared note-taking, development of a class textbook
Research gate
Academia.edu – controversy because Academia.edu is considering charging users to promote their work
Mendeley
Twitter
Blogs – develop ideas and break them down into smaller, more accessible blocks of information & solicit feedback from other academics/clinicians
Mendeley
researchgate
Also ResearchGate
It works like this: Your tweets are seen by other Twitter users who follow you; you see the tweets of users you follow. You can quickly build up a network of peers with shared interests. There are around half a billion Twitter users worldwide (225 million of whom are active on a monthly basis. (http://www.slideshare.net/UniofYorkLibrary/twitter-for-researchers-22963915/8-Your_tweets_are_seen_by)
On twitter you can follow Medical journals (@AcadMedJournal, @MedTeachJournal,), Medical schools (@UBCmedicine, @uoftmedicine, @dukemedicine, @yalemedicine, @LUMC_Leiden…), Hospitals (@MayoClinic…), Health organizations (@AMEE_Online,@CDCofBC, @afmc) @WHONews, @CDCFlu…) & more
Why use twitter? Learn, connect & share
-Network with other researchers/academics/clinicians
Disseminate research findings/promote articles
Drive traffic to your blog/website
Host or take part in online chats, e.g. #phdchat
Interact or provide feedback at a conference
Promote conferences/events
Advanced twitter search
320 million people use twitter (Feb. 2016)
100 million daily active twitter users
208 - average # of followers per twitter user
Being retweeted is a good thing, it means your ideas are being supported by new networks
Getting started on twitter:
-choose a Twitter handle (your name will also appear beside your handle)
-Add a profile pic
-add some profile information (can link to other profile/website)
-follow researchers whose works you are interested in and conferences, and agencies like the BCCDC. Before following someone, check to see what they tweet about and when they last tweeted.
-take a look at the Security and Privacy settings and adjust as needed (you cn make your account private, add a location to your tweets, allow others to find you by email address, allow others to add you to a team, receive direct messages (remember to save your changes!)
-in your account you can select the types of emails you wish to receive, blog accounts, control with 3rd party apps have access to your account.
-remember to check your notifications tab (mentions, retweets, follows) regularly so that you can respond quickly to any mentions-tweets can also link to another profile/website
-twitter will suggest account to folow based on who you follow, click on follow to start following that user
Gathering and sharing resources, crowdsource by asking clinical questions, receive speaker invitations, get feedback about your projects, Promoting research, Networking, Announcements, Promoting conference presentations, Sharing pictures, Brainstorming, Connecting with fellow students, Collaborating on a project, to Follow mentors, Drive traffic to your blog/website
Host or take part in online chats, e.g. #phdchat, Interact or provide feedback at a conference, Promote conferences/events
Share links via twitter, Support (Retweet/favorite/comment), Hashtags (conference), Engage (Ask & answer questions, Add perspective, critique or offer insight)
To get your tweet retweeted or mentioned more, use hashtags, include a video URL, a digit (number), quote or photo URL. This leads to greater impact.
Tweetations within 3 days of article publication can predict highly cited article &
tweeted articles are 11 more times likely to be cited than less-tweeted articles (Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact. Journal of medical Internet research. 2011;13(4):e123.)
Eg: FOAMed (free, open access medical education)
When you are ready, use twitter to provide feedback at a conference or event, ask questions and initiate discussions relevant to the use of social media or your field of interest, create and share a video of an interesting aspect of your research, or start a blog about your area of expertise
If you’re getting started with flipped classrooms, start with one tool, test it out, work with a learning consultant or colleague, assess results
Current awareness tool
figshare is a repository where users can make all of their research outputs available in a citable,shareable and discoverable manner
Read by QxMD (also Browzine) – best to access through UBC Libraries
App available for iPad, iPhone and Android. A web app is also
available.
‘ Get full text PDFs with one tap
Keep up with the latest new research that will impact your
practice
Browse through thousands of outstanding topic reviews
Search millions of articles from PubMed and our database of
outstanding topic reviews
Read your favorite journals or browse article collections
Access full text through your university/institutional
subscription or via open access publishers
Share articles with colleagues over email, Twitter and Facebook
Organize and review your personal collection of articles
Reflecting, Creativity, Doing, Synthesizing, Feedback, Writing, Communicating, Connecting, Discovering, Sharing, Collaborating, thinking
Blogging - Builds your reputation
Blogger, WordPress, Tumblr
Images increase reader engagement by 600% &
Infographics on a blog increases its chance of being shared by 832% (http://www.poynter.org/2004/eyetrack-iii-what-news-websites-look-like-through-readers-eyes/24963/)
This blog is kept up to date
Take a look at “About Me” – excellent profile
The more visuals (posters, infographics) you have the better
Storify – blog by a trauma anaesthetist – reflective
Hootsuite is a social media dashboard and curation tool to help monitor streams of activity in Twitter, Facebook, LinkedIn, Google+ and other social media & allows you to efficiently monitor activities on over 30 social media platforms from a single login location-it’s based in Vancouver and has 10+ million users in 175 countries. It allows you to create keyword search streams to track mentions
Twitterfeed is a utility that allows you to feed your content (for example, blog posts or any other content that supports RSS feeds) to twitter, Facebook, and other social platforms. It enables publishers to bring content to a wider audience and track the performance through real-time stats.
Tweetdeck
Feedly: a single place to organize, read and share the content that matters to you.
Subscribe to blogs in your area of interest
Universities, researchers of interest, journals, research centres
Altmetrics are social media metrics
Altmetrics track your impact, they crowdsource peer-review (times tweeted, The sharing of “raw science” like datasets, code, and experimental designs Semantic publishing or “nanopublication,” where the citeable unit is an argument or passage rather than entire article.
Widespread self-publishing via blogging, microblogging, and comments or annotations on existing work.
Information overload, Social media activities unrecognized as legitimate scholarly output/impact (granting agencies want evidence of impact, altmetrics…), Intellectual property, privacy & security issues, Loss of control, Premature publication, Blurring of professional/personal boundaries,
Lack of recognition for online efforts
TIME! Limit to two or three platforms and use them to their full extent, Batch it (e.g. 15 mins. per day), Auto-update all blog posts to social media, Follow hashtags on your field of interest, Dragon voice-activated software
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and API.
Collect, organize, cite and share your research sources
Zotero, CiteULike, RefMe
(Endnote
While this is the most popular tool that allows people to upload and share their research papers (>35 million academics as users have uploaded 8 million texts as of 2016 (Shawna Wagma, April 12, 2016 “Some academics remain skeptical of Academia.edu because it’s not owned by an education institute (despite the .edu URL) but by a private company that may be using this information for unknown purposes. Others say that disagree and say that the benefits outweigh the risks because research shows that uploading a paper to Academia.edu generates significantly more citaiton than uploading to a personal homepage. (University affairs april 12, 2010)
Be in control
Foster a community
Engage
Authenticity is key
Update regularly but don’t overload
Don’t rule out connections outside your research area
Consider privacy settings
Professional societies, journals, research institutes
Search for experts, colleagues, students
Search for topics that interest you
Great place to learn more
Review your institutional guidelines (UVic, UBC, UBC School of Medicine, VIHA, etc.)
Doing it right!: Respect copyright and link to or cite sources, remain professional at all times, read the university or hospital’s social media policy
Respond ts and tweets