5. Height Is Holding You Back…
As women’s height rises, messages drop (the opposite is true for men):
http://blog.okcupid.com/index.php/the-biggest-lies-in-online-dating/
6. Height Is Holding You Back…
Not only is height a poor, arbitrary limitation, most lie about it:
http://blog.okcupid.com/index.php/the-biggest-lies-in-online-dating/
20. Google Wants the Head for Themselves
The only non-Google link
visible without scrolling
21. Regular Content + UGC = Long Tail Success
Tens of thousands of pages of content created by
professional marketers (our writers and those who ask Q+A)
22. Scale of ROI from SEO Activities Over Time
2004-2009 2010-present
Highest
Value
Make the website’s pages Create content people
accessible to engines want to consume & share
Build links to individual Make the website’s pages
URLs for higher rankings accessible to engines
Optimize on-page Optimize on-page
keyword usage/targeting keyword usage/targeting
Create content people Optimize metadata,
want to consume & share schema, rich snippets, etc
Optimize metadata, Build links to individual
Lowest
Value schema, rich snippets, etc URLs for higher rankings
37. Timing Matters
At the highest point, only ~6.5% of my followers are online, which
means only 4,514 of my 69,458 followers could possibly see a tweet.
Via http://followerwonk.com
38. Repetition Matters
The 3.5% online at night are almost certainly not
the same as the 6.7% online in the morning.
Via http://followerwonk.com
39. Link Placement Matters
URL at the end & hash URL in the center of text blocks, no
tag next to the URL usernames or hashes around it
40. Hashtags & Mentions Matter
Using the event hashtag will get
Mentioning me makes
it in front of IFBC attendees
sure I see it, which
might mean I RT
41. Snippets Matter in Google+
Not a great image (4:3
style format works best)
Comes from title &
meta description
42. Snippets Matter on Facebook
When @jennita (Moz’s
community manager)
shares content on
Facebook, she’ll often
upload an individual image
from the post to make it
better stand out in the
Facebook timeline
44. Site Speed Optimization: Simple.
Data from @jcolman of REI
http://www.slideshare.net/jcolman/web-performance-optimization-the-silver-bullet-of-seo-and-ux
45. 404, 500 & 302 Fixes: Simple.
http://google.com/webmasters and/or http://pro.seomoz.org can help ID these
46. Re-targeting: Simple. Increases Traffic.
Best retargeting providers?
http://www.seomoz.org/blog/comparing-the-top-4-retargeting-companies