Managing The Market Process 2

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Business Career

Managing the Market Process Dr. Anil Mishra [email_address] 9937635059, 09425452065 Asian School of Business Mgt.

Definition ,[object Object]

Marketing Management Process Analyzing Marketing Opportunities Researching And Selecting Target Market Designing Marketing Strategies Planning Marketing Program Organizing Implementing Controlling Marketing effort

Analyzing Market Opportunities ,[object Object],[object Object],[object Object]

[object Object],[object Object]

Researching and selecting target market and positioning the offer ,[object Object],[object Object],[object Object]

Designing Marketing Strategies ,[object Object],[object Object]

Planning Marketing Program ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Organizing, implementing and controlling the marketing effort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three types of marketing control ,[object Object],[object Object]

[object Object]

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