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ADV 420 Final Presentation
1.
{ Domino’s The Digital Difference
2.
Michelle Sampson: 21
Junior MSU student Bold, independent Looking to better herself Target Market
3.
Currently Domino’s
is attempting to brand themselves as a high quality pizza brand with character Domino’s Branding
4.
Committed to Greatness
5.
Social Media Twitter • Relative
and Recent Events • Twitter contest #CommittedToGreatness Facebook • Pictures, quotes, ideas • Combatting bad feedback • Facebook advertisements
6.
The sponsorship
of popular bloggers who are committed to their idea of greatness Bloggers
7.
KEY WORDS: •
Dominos • Pizza • Handmade • Gourmet • Delivery • Lunch • Dinner • Pan pizza AdWords DOMINO’S PIZZA Gourmet Thin Crust Pick up & delivery www.dominos.com
8.
Buzzfeed is
a new and upcoming site with a blog like feel that offers cool new ways to advertise Buzzfeed
9.
Budget total: 100,000
to 150,000 Budget • Social Media monitor: $60,000 annually • AdWord Campaign: $70,000 • Facebook Ads: $10,000 • Blog sponsorship: $8,000
10.
Brand Awareness Online site
visits Perceptions of the Brand SELL MORE PIZZAS Measuring Success
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