{
Domino’s
The Digital Difference
Michelle Sampson:
 21
 Junior
 MSU student
 Bold, independent
 Looking to better
herself
Target Market
 Currently Domino’s is attempting to brand
themselves as a high quality pizza brand with
character
Domino’s Branding
Committed to Greatness
Social Media
Twitter
• Relative and Recent
Events
• Twitter contest
#CommittedToGreatness
Facebook
• Pictures, quotes, ide...
 The sponsorship of popular bloggers who are committed to their
idea of greatness
Bloggers
 KEY WORDS:
• Dominos
• Pizza
• Handmade
• Gourmet
• Delivery
• Lunch
• Dinner
• Pan pizza
AdWords
DOMINO’S PIZZA
Gourmet...
 Buzzfeed is a new and upcoming site with
a blog like feel that offers cool new ways
to advertise
Buzzfeed
Budget total: 100,000 to 150,000
Budget
• Social Media monitor:
$60,000 annually
• AdWord Campaign:
$70,000
• Facebook Ad...
Brand Awareness
Online site visits
Perceptions of the Brand
SELL MORE PIZZAS
Measuring Success
ADV 420 Final Presentation
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ADV 420 Final Presentation

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MSU advertising class final presentation

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ADV 420 Final Presentation

  1. 1. { Domino’s The Digital Difference
  2. 2. Michelle Sampson:  21  Junior  MSU student  Bold, independent  Looking to better herself Target Market
  3. 3.  Currently Domino’s is attempting to brand themselves as a high quality pizza brand with character Domino’s Branding
  4. 4. Committed to Greatness
  5. 5. Social Media Twitter • Relative and Recent Events • Twitter contest #CommittedToGreatness Facebook • Pictures, quotes, ideas • Combatting bad feedback • Facebook advertisements
  6. 6.  The sponsorship of popular bloggers who are committed to their idea of greatness Bloggers
  7. 7.  KEY WORDS: • Dominos • Pizza • Handmade • Gourmet • Delivery • Lunch • Dinner • Pan pizza AdWords DOMINO’S PIZZA Gourmet Thin Crust Pick up & delivery www.dominos.com
  8. 8.  Buzzfeed is a new and upcoming site with a blog like feel that offers cool new ways to advertise Buzzfeed
  9. 9. Budget total: 100,000 to 150,000 Budget • Social Media monitor: $60,000 annually • AdWord Campaign: $70,000 • Facebook Ads: $10,000 • Blog sponsorship: $8,000
  10. 10. Brand Awareness Online site visits Perceptions of the Brand SELL MORE PIZZAS Measuring Success

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