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“ We believe that current youth adoption of digital media production and ‘social media’ is happening in a unique historical moment, tied to longer-term and systemic changes in sociability and culture.” http://mitpress.mit.edu/books/full_pdfs/Hanging_Out.pdf
Hanging Out ,[object Object],[object Object],[object Object],[object Object]
Messing Around ,[object Object]
“ Messing Around” ,[object Object],[object Object]
“ Geeking Out” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Does it Matter? understanding the new digital generation The following video and slides are my edited remix of  Michael Wesch ’s presentation done on Slideshare.com and YouTube.  Dr. Wesch is a pioneer in social media education and was recently named Professor of the Year
 
“ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ... and the prime cause is not vanity ... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization."
“ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ... and the prime cause is not vanity ... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization." - Henry Seidel Canby  1926
Once upon a time…..
TV created a one-way conversation
You have to be on TV to have a voice
You have to be on TV to be significant
 
And then came The MTV Generation ,[object Object],[object Object],[object Object],[object Object]
 
“ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...
the search for identity and recognition
the search for the authentic self
the search for the authentic self Charles Taylor's  “Ethics of Authenticity” (1991) ‏
towards ... Charles Taylor's  “Ethics of Authenticity” (1991) ‏
towards ... 1.  “self-centered modes of self-fulfilment”   Charles Taylor's  “Ethics of Authenticity” (1991) ‏
towards ... 1.  “self-centered modes of self-fulfilment”   2.  “negation of all horizons of significance” Charles Taylor's  “Ethics of Authenticity” (1991) ‏
towards ... 1.  “self-centered modes of self-fulfilment”   disengagement   2.  “negation of all horizons of significance” Charles Taylor's  “Ethics of Authenticity” (1991) ‏
towards ... 1.  “self-centered modes of self-fulfilment”   disengagement  2.  “negation of all horizons of significance” fragmentation   Charles Taylor's  “Ethics of Authenticity” (1991) ‏
towards ... 1.  “self-centered modes of self-fulfilment”   disengagement  2.  “negation of all horizons of significance” fragmentation   special interest sound bite politics Charles Taylor's  “Ethics of Authenticity” (1991) ‏
If the conversations of our culture now happen here ...
Why this matters ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why this might  deeply   matter ... ,[object Object],[object Object],[object Object]
Hello……………Me!
 
 
1,728,000  minutes/day
Over   1,000x   faster than you can watch
493,714  videos/day
493,714  videos/day (just on YouTube)
1,000,000 +  online videos per day
over  99.9%   irrelevant to you  (estimated)
viewed by less than 1% of Americans
Who is on YouTube (percentage of videos featuring people of different ages) ‏
And yet ….. we connect!
 
 
 
 
 
 
 
 
 
 
What are the Components of Digital Citizenship  ,[object Object],[object Object],[object Object],[object Object]
 
Can 140 Characters Make a Difference? http://www.splashmedia.com/resources/blog/changing-the-world-in-140-characters-or-less/ http://www.youtube.com/watch?v=SgjIgMdsEuk
 
How a 22-year-old used Change.org to challenge one of America's largest financial institutions. ABC World News With Diane Sawyer 28-10-2011. http://www.youtube.com/watch?v=qfaQaz0J_a8

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Social Media: Week Four - Social Media Ecologies - Revised 4/12

  • 2. “ We believe that current youth adoption of digital media production and ‘social media’ is happening in a unique historical moment, tied to longer-term and systemic changes in sociability and culture.” http://mitpress.mit.edu/books/full_pdfs/Hanging_Out.pdf
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Why Does it Matter? understanding the new digital generation The following video and slides are my edited remix of Michael Wesch ’s presentation done on Slideshare.com and YouTube. Dr. Wesch is a pioneer in social media education and was recently named Professor of the Year
  • 8.  
  • 9. “ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ... and the prime cause is not vanity ... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization."
  • 10. “ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ... and the prime cause is not vanity ... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization." - Henry Seidel Canby 1926
  • 11. Once upon a time…..
  • 12. TV created a one-way conversation
  • 13. You have to be on TV to have a voice
  • 14. You have to be on TV to be significant
  • 15.  
  • 16.
  • 17.  
  • 18. “ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...
  • 19. the search for identity and recognition
  • 20. the search for the authentic self
  • 21. the search for the authentic self Charles Taylor's “Ethics of Authenticity” (1991) ‏
  • 22. towards ... Charles Taylor's “Ethics of Authenticity” (1991) ‏
  • 23. towards ... 1. “self-centered modes of self-fulfilment” Charles Taylor's “Ethics of Authenticity” (1991) ‏
  • 24. towards ... 1. “self-centered modes of self-fulfilment” 2. “negation of all horizons of significance” Charles Taylor's “Ethics of Authenticity” (1991) ‏
  • 25. towards ... 1. “self-centered modes of self-fulfilment” disengagement 2. “negation of all horizons of significance” Charles Taylor's “Ethics of Authenticity” (1991) ‏
  • 26. towards ... 1. “self-centered modes of self-fulfilment” disengagement 2. “negation of all horizons of significance” fragmentation Charles Taylor's “Ethics of Authenticity” (1991) ‏
  • 27. towards ... 1. “self-centered modes of self-fulfilment” disengagement 2. “negation of all horizons of significance” fragmentation special interest sound bite politics Charles Taylor's “Ethics of Authenticity” (1991) ‏
  • 28. If the conversations of our culture now happen here ...
  • 29.
  • 30.
  • 32.  
  • 33.  
  • 35. Over 1,000x faster than you can watch
  • 37. 493,714 videos/day (just on YouTube)
  • 38. 1,000,000 + online videos per day
  • 39. over 99.9% irrelevant to you (estimated)
  • 40. viewed by less than 1% of Americans
  • 41. Who is on YouTube (percentage of videos featuring people of different ages) ‏
  • 42. And yet ….. we connect!
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53.
  • 54.  
  • 55. Can 140 Characters Make a Difference? http://www.splashmedia.com/resources/blog/changing-the-world-in-140-characters-or-less/ http://www.youtube.com/watch?v=SgjIgMdsEuk
  • 56.  
  • 57. How a 22-year-old used Change.org to challenge one of America's largest financial institutions. ABC World News With Diane Sawyer 28-10-2011. http://www.youtube.com/watch?v=qfaQaz0J_a8

Editor's Notes

  1.   sockpuppet  is an  online identity  used for purposes of deception within an  online community . In its earliest usage, a sockpuppet was a false identity through which a member of an Internet  community speaks with or about himself or herself, pretending to be a different person, [1]  like a  ventriloquist  manipulating a  hand puppet . Trolling - an internet term for a person who willfully, through obscene, offensive or hateful actions (a.k.a. "trolling"), attempts to disrupt a community or garner reactions, attention and controversy. -