My New Leaf, Inc.
a 501c nonprofit corporation
Our app is designed to save lives.*
• An engaging set of gamified tools, behavioral monitoring and crisis
relief using evidence-based methods and best practices.
• Geolocated advertising, private label versions, and ad-free versions.
*500+ deaths in the six county region alone!
Ryan Colton Rolando Sarah
CEO Lead Engineer iOS Engineer Art
Board of Directors
• Combined 90+ years of addiction services
• Leader Advisor & Contributor : Dennis Daley, PhD
The Problem: Time For A Change
1950’s Solutions Have Not Worked With My Generation!
Dr. Peter Luongo – His message to us. We are simply not addressing the substance problems of
your generation. Keep your fresh set of eyes and ignore if you must the present solutions, because
they clearly are not working.
Dr. Michael Flaherty – “The fact that it is directed toward young people and is
designed with input from other young people many of whom are in recovery will
make it priceless.
Dr. Dennis Daley - “This is a well thought out, creative and excellent new
application to aid the recovery of young people with mental health, substance
abuse or both types of problems.
PA State System of Higher Education
Business Plan Contest
$10,000 First Prize 2015
University of Pittsburgh PITTch Fest
First Place Audience Favorite
Thiel Summit Fellowship San Francisco, June 2015
$25,000 Development Grant
Design Summit 2014
March 2015 – Certified Recovery Specialist
• Recovery Management,
• Education and Advocacy
• Professional Ethics and Responsibility
Provide 21st Solutions
Through Technological Partnerships
with Recovery and Substance Abuse Providers
What We Need to Learn
Efficacy and user acceptance
One Year of Consultations with:
• addiction specialists, agencies, counselors,
mutual-support groups, people in recovery,
To Learn Millennials Are:
• Shying away
• Hesitant to reach out
What We Learned
• Provide agencies, counselors, rehabilitation facilities and self-help groups
access to the free and unlimited distribution of our product.
• Provide licenses for private label versions that include individualized
dashboards, reporting and visualization for counselors monitoring the in-
house and aftercare utilization of the app by client/consumer.
Designing For Confidentiality:
Letter of Support
The Department of
Drug and Alcohol
My New Leaf, Inc.
“I do believe it is a great idea. The fact that it is directed toward young people and is designed with
input from other young people many of whom are in recovery will make it priceless. We have too few
tools and ways to communicate with our young people about the dangers of drugs and the existing
supports for avoiding those dangers and gaining and sustaining recovery. This small "app" could
be one breakthrough so needed”
Michael Flaherty Ph.D., ~ Founder and Former CEO
Institute for Research, Education & Training in Addictions (IRETA)
“What a great tool! Working My New Leaf into treatment program could help counselors establish
the needs of an individual by tracking the ups and downs and providing the aftercare that is so
necessary to recovery”
Carmen Capozzie ~ Founder,
“This is a well thought out, creative and excellent new application to aid the recovery of young
people with mental health, substance abuse or both types of problems. Ryan Brannon and his
team are to be commended for their hard work, persistence, and willingness to create new ways to
reach youth with mental health and substance abuse problems.”
Dennis Daley, Ph.D. ~ Chief of Addiction Medicine Services
Western Psychiatric Institute University of Pittsburgh
My New Leaf, Inc.
“We were all most impressed with the possibilities of this app to assist people in recovery and become a
valuable resource to them. We plan to assist Ryan in any way as well as pilot the use of this app in the
recovery community and with YPR" (Young People in Recovery, Pittsburgh Chapter)”
Tim Phillips ~ Director, Community Prevention Services
Westmoreland County Community Action
“I want to write you this note of support for your efforts to develop a gamified, web-based recovery
application for those recovering from drug addiction. Your application’s values, such as personal
empowerment, respect for the individual, and maintaining anonymity and confidentiality are strong. It is
certainly consistent with the type of environment needed for someone in recovery to succeed.
With a large portion of our population now using digital applications for a variety purposes, this tool has
great potential of engaging those who are in recovery. Your work in developing it is important and could
possibly have far reaching impact on the drug epidemic we are now experiencing.”
Dirk Matson ~ Director,
Human Services Westmoreland County