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My New Leaf, Inc.
Embrace Recovery
a 501c nonprofit corporation
Problem/Solution Statement
Our app is designed to save lives.*
• An engaging set of gamified tools, behavioral monitoring ...
Prototype screens
Team Members
sa
Ryan Colton Rolando Sarah
CEO Lead Engineer iOS Engineer Art
Board of Directors
• Combined 90+ years of ad...
The Problem: Time For A Change
1950’s Solutions Have Not Worked With My Generation!
Dr. Peter Luongo – His message to us. ...
Our Awards/Honors
PA State System of Higher Education
Business Plan Contest
$10,000 First Prize 2015
University of Pittsbu...
March 2015 – Certified Recovery Specialist
• Recovery Management,
• Education and Advocacy
• Professional Ethics and Respo...
Our Goal
Provide 21st Solutions
Through Technological Partnerships
with Recovery and Substance Abuse Providers
What We Need to Learn
Efficacy and user acceptance
One Year of Consultations with:
• addiction specialists, agencies, coun...
Implementation
• Provide agencies, counselors, rehabilitation facilities and self-help groups
access to the free and unlim...
Designing For Confidentiality:
Vulnerable Population
The Importance of
Privacy and Anonymity
The "New Leaf" Metaphor
Personal Platform for Change
The Science
Gaming and the Neuroplasticity of the Brain
Gaming and Rewards
Our Mission
Motivationally Based Reinforcement
“Millennial Brains Are Wired for Rewards”
Sobriety Clock
User's Tree Growth
And Supporter's Garden
Crisis Button
Monetization
FREE to the End User
PARTNERSHIPS
Agency Dashboard Prototype
Journaling Keyword Analysis For Feedback
Efficacy
Letter of Support
From
The Department of
Drug and Alcohol
Programs (DDA
My New Leaf, Inc.
“I do believe it is a great idea. The fact that it is directed toward young people and is designed with
...
My New Leaf, Inc.
“We were all most impressed with the possibilities of this app to assist people in recovery and become a...
MNL Story Revised
MNL Story Revised
MNL Story Revised
MNL Story Revised
MNL Story Revised
MNL Story Revised
MNL Story Revised
MNL Story Revised
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MNL Story Revised

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My New Leaf Addiciton Recovery App

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MNL Story Revised

  1. 1. My New Leaf, Inc. Embrace Recovery a 501c nonprofit corporation
  2. 2. Problem/Solution Statement Our app is designed to save lives.* • An engaging set of gamified tools, behavioral monitoring and crisis relief using evidence-based methods and best practices. • Geolocated advertising, private label versions, and ad-free versions. *500+ deaths in the six county region alone!
  3. 3. Prototype screens
  4. 4. Team Members sa Ryan Colton Rolando Sarah CEO Lead Engineer iOS Engineer Art Board of Directors • Combined 90+ years of addiction services • Leader Advisor & Contributor : Dennis Daley, PhD
  5. 5. The Problem: Time For A Change 1950’s Solutions Have Not Worked With My Generation! Dr. Peter Luongo – His message to us. We are simply not addressing the substance problems of your generation. Keep your fresh set of eyes and ignore if you must the present solutions, because they clearly are not working. Dr. Michael Flaherty – “The fact that it is directed toward young people and is designed with input from other young people many of whom are in recovery will make it priceless. Dr. Dennis Daley - “This is a well thought out, creative and excellent new application to aid the recovery of young people with mental health, substance abuse or both types of problems.
  6. 6. Our Awards/Honors PA State System of Higher Education Business Plan Contest $10,000 First Prize 2015 University of Pittsburgh PITTch Fest First Place Audience Favorite May 2015 Thiel Summit Fellowship San Francisco, June 2015 $25,000 Development Grant 2016 Fellowship Design Summit 2014
  7. 7. March 2015 – Certified Recovery Specialist • Recovery Management, • Education and Advocacy • Professional Ethics and Responsibility
  8. 8. Our Goal Provide 21st Solutions Through Technological Partnerships with Recovery and Substance Abuse Providers
  9. 9. What We Need to Learn Efficacy and user acceptance One Year of Consultations with: • addiction specialists, agencies, counselors, mutual-support groups, people in recovery, national experts. To Learn Millennials Are: • Shying away • Hesitant to reach out What We Learned
  10. 10. Implementation • Provide agencies, counselors, rehabilitation facilities and self-help groups access to the free and unlimited distribution of our product. • Provide licenses for private label versions that include individualized dashboards, reporting and visualization for counselors monitoring the in- house and aftercare utilization of the app by client/consumer.
  11. 11. Designing For Confidentiality: Vulnerable Population
  12. 12. The Importance of Privacy and Anonymity
  13. 13. The "New Leaf" Metaphor
  14. 14. Personal Platform for Change
  15. 15. The Science Gaming and the Neuroplasticity of the Brain
  16. 16. Gaming and Rewards
  17. 17. Our Mission
  18. 18. Motivationally Based Reinforcement
  19. 19. “Millennial Brains Are Wired for Rewards”
  20. 20. Sobriety Clock
  21. 21. User's Tree Growth And Supporter's Garden
  22. 22. Crisis Button
  23. 23. Monetization FREE to the End User PARTNERSHIPS
  24. 24. Agency Dashboard Prototype
  25. 25. Journaling Keyword Analysis For Feedback
  26. 26. Efficacy
  27. 27. Letter of Support From The Department of Drug and Alcohol Programs (DDA
  28. 28. My New Leaf, Inc. “I do believe it is a great idea. The fact that it is directed toward young people and is designed with input from other young people many of whom are in recovery will make it priceless. We have too few tools and ways to communicate with our young people about the dangers of drugs and the existing supports for avoiding those dangers and gaining and sustaining recovery. This small "app" could be one breakthrough so needed” Michael Flaherty Ph.D., ~ Founder and Former CEO Institute for Research, Education & Training in Addictions (IRETA) “What a great tool! Working My New Leaf into treatment program could help counselors establish the needs of an individual by tracking the ups and downs and providing the aftercare that is so necessary to recovery” Carmen Capozzie ~ Founder, Sage’s Army “This is a well thought out, creative and excellent new application to aid the recovery of young people with mental health, substance abuse or both types of problems. Ryan Brannon and his team are to be commended for their hard work, persistence, and willingness to create new ways to reach youth with mental health and substance abuse problems.” Dennis Daley, Ph.D. ~ Chief of Addiction Medicine Services Western Psychiatric Institute University of Pittsburgh
  29. 29. My New Leaf, Inc. “We were all most impressed with the possibilities of this app to assist people in recovery and become a valuable resource to them. We plan to assist Ryan in any way as well as pilot the use of this app in the recovery community and with YPR" (Young People in Recovery, Pittsburgh Chapter)” Tim Phillips ~ Director, Community Prevention Services Westmoreland County Community Action “I want to write you this note of support for your efforts to develop a gamified, web-based recovery application for those recovering from drug addiction. Your application’s values, such as personal empowerment, respect for the individual, and maintaining anonymity and confidentiality are strong. It is certainly consistent with the type of environment needed for someone in recovery to succeed. With a large portion of our population now using digital applications for a variety purposes, this tool has great potential of engaging those who are in recovery. Your work in developing it is important and could possibly have far reaching impact on the drug epidemic we are now experiencing.” Dirk Matson ~ Director, Human Services Westmoreland County

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