The document discusses strategies for enhancing player engagement in games, emphasizing the importance of social challenges and audience timing. It outlines steps for creating interactive experiences, including collaboration among marketing, design, and development teams, as well as the use of prototypes and analytics. It concludes with a focus on promoting games through social media integration and a well-coordinated project team.

1. Twitter: @Provado

3. People + Games + You = <3
50% of people who receive a
game play it for an average
of 25 minutes. 90% of players
who receive a challenge
from a friend play the game
and publicly share their score.

4. …A little break around the Holidays…
Consider important events both for you and your audience.
When will they welcome a break?

5. Step 2
Tip: If you want a really interactive experience invite
Marketing + Design + Development in one room.

6. …Minesweeper meet Turkey…
Brainstorm. This is a quick game for you and the player.
Putting a new twist on something known = less time training the user how to play.

7. Step 4
Tip: Mark your target screen ratio on paper and draw within that.

8. Step 4b
Tip: A prototype will get the basic functionality working,
test game play and makes it easier for developers and designers
to improve user interaction.

9. Step 5
Tip: We wanted to offer a full screen mode. If done in vector images
this means clean undistorted illustrations on any size screen.

10. Step 6
Glitz it up and send it off to testers to nit pick it. Tip: use in game
analytics to determine clicks etc.

11. Step 7
Post, promote and have fun!
Tip: Include Facbook and Twitter share buttons in-game.

12. We Make Games And Other Custom Marketing …
A harmony of art and science, your project is
executed by a small well-connected team of
specialists, hand picked to fit your goals.
www.ProvadoMarketing.com
Twitter: @Provado