Your SlideShare is downloading. ×
social networks by Paulo Branco
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

social networks by Paulo Branco

242
views

Published on

e-skills IP - Competences for Collaboration and Knowledge Sharing in Digital Society | an Erasmus Intensive Programme under the Lifelong Learning Programme | Grant Agreement Number 2012-1-PT1-ERA …

e-skills IP - Competences for Collaboration and Knowledge Sharing in Digital Society | an Erasmus Intensive Programme under the Lifelong Learning Programme | Grant Agreement Number 2012-1-PT1-ERA 10-12552
Coordinator: Ana Loureiro (accloureiro@gmail.com) | http://eskills-ip.weebly.com/

Published in: Education, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
242
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Networks Paulo Duarte
  • 2. Web Evolution • Web 1.0 (static pages) • Web 2.0 (Colaborative Web – prosumer age) • Web 3.0 (semantic Web) July 2013 Social Networks Slide 2 of 53
  • 3. Web 1.0 July 2013 Social Networks Slide 3 of 53
  • 4. Web 2.0 Web 2.0 is the shift to the Internet as platform,  and an understanding of the rules to succeed in this new platform. Among others, the most important rule is to develop applications that leverage network effects to become better the more they are used by people taking advantage of the collective intelligence TimO'Reilly (2004) July 2013 Social Networks Slide 4 of 53
  • 5. Web 2.0 July 2013 Social Networks Slide 5 of 53
  • 6. Web 2.0 ‐ Boom Since 2003, with the launch of many new sites  (e.g. LinkedIn, CouchSurfing, MySpace, LastFM,  Hi5). In 2004 comes the concept Web 2.0 to describe  the new generation of the Internet, built by the  user. In 2006 TIME Magazine selects "You" as the  Person of the Year July 2013 Social Networks Slide 6 of 53
  • 7. Web 3.0 Semantic Web The information is organized in a semantic  and personalized way. http://www.wolframalpha.com/ July 2013 Social Networks Slide 7 of 53
  • 8. Some Concepts • Social Networks • Social Media • Interoperability July 2013 Social Networks Slide 8 of 53
  • 9. Definition • Social Networks  “Web‐based services that allow individuals to (1)  construct a public or semi‐public profile within a  bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system”. (Boyd & Ellison,  2007) July 2013 Social Networks Slide 9 of 53
  • 10. Examples • Social Networks Facebook Youtube Twitter LinkedIn Google Plus Flickr Pinterest July 2013 Social Networks Slide 10 of 53
  • 11. Definition • Social Media Means of interaction using the internet and social  networks. As opposed to traditional media,  encourages conversation and interaction between users that are not mere consumers / readers /  listeners, but also producers and participants in the production of content. July 2013 Social Networks Slide 11 of 53
  • 12. The Vision of Students today (2007) July 2013 Social Networks Slide 12 of 30
  • 13. July 2013 Social Networks Slide 13 of 30
  • 14. July 2013 Social Networks Slide 14 of 30
  • 15. Numbers Monthly users – 1.1 Billion Daily users – 665 millions . Total users – Over 500 millions Monthly users – 288 millions . Total users – 500 millions Monthly users – 359 millions July 2013 Social Networks Slide 15 of 53
  • 16. July 2013 Social Networks Slide 16 of 30
  • 17. Now it’s the age of 45  July 2013 Social Networks Slide 17 of 30
  • 18. 2013 – 751M July 2013 Social Networks Slide 18 of 30
  • 19. July 2013 Social Networks Slide 19 of 30
  • 20. July 2013 Social Networks Slide 20 of 30
  • 21. July 2013 Social Networks Slide 21 of 30
  • 22. July 2013 Social Networks Slide 22 of 30
  • 23. July 2013 Social Networks Slide 23 of 30
  • 24. July 2013 Social Networks Slide 24 of 30
  • 25. July 2013 Social Networks Slide 25 of 30
  • 26. July 2013 Social Networks Slide 26 of 30
  • 27. http://www.youtube.com/watch?v=4ba1BqJ4S2M July 2013 Social Networks Slide 27 of 30
  • 28. http://www.youtube.com/watch?v=OtcpO4vipNU July 2013 Social Networks Slide 28 of 30
  • 29. Bad Examples July 2013 Social Networks Slide 29 of 53
  • 30. Bad Examples July 2013 Social Networks Slide 30 of 53
  • 31. The use of social networks • To create an online presence and improve  the visibility of the  company/association/person • To observe the competition/community  (what present and future partners/clients  say about you) • To communicate with partners, clients,  students, colleagues July 2013 Social Networks Slide 31 of 53
  • 32. Social Media ‐ Education Retirado de:  http://www.mindjumpers.com/ July 2013 Social Networks Slide 32 of 53
  • 33. Social Media ‐ Education Promotes • Collaboration in content creation (Wikipedia) • Collective intelligence “Some other eyes  will look around, and find the things I've never found.” Malvina Reynolds Increases • Motivation • Participation • Interaction July 2013 Social Networks Slide 33 of 53
  • 34. Social Media ‐ New challenges • Personalization • Sharing • Participation • Collaboration July 2013 Social Networks Slide 34 of 53
  • 35. Personalization I want to have the contents directed to me • • • • Eliminate non important information  Organize content based on my preferences Having my own channel of communication Value the interactivity increasing the  degree of intimacy July 2013 Social Networks Slide 35 of 53
  • 36. Personalization July 2013 Social Networks Slide 36 of 53
  • 37. Sharing July 2013 Social Networks Slide 37 of 53
  • 38. Sharing July 2013 Social Networks Slide 38 of 53
  • 39. Participation • Development of critical thought • Possibility of intervening • Need for involvement • Willingness to help July 2013 Social Networks Slide 39 of 53
  • 40. Participation July 2013 Social Networks Slide 40 of 53
  • 41. Participation July 2013 Social Networks Slide 41 of 53
  • 42. Collaboration July 2013 Social Networks Slide 42 of 53
  • 43. Facebook Allows us to create a profile (personal) or  page (institutional/public figure). Posts, chat, discussion forums, photos,  videos, events, petitions, and others  (possibility to create apps). Excelent to interact with  friends/customers/partners and to receive  feedback July 2013 Social Networks Slide 43 of 53
  • 44. Twitter Targeted to short and instantaneous information (maximum 140 characters) Used to share updates about what you're doing or links of interest. Users follow and are followed Possibility of "retweet", increasing the visibility of information. July 2013 Social Networks Slide 44 of 53
  • 45. Google + Target and goals similar to Facebook. Thanks to it being linked to other Google  features is a great tool for sharing and to  influence the actual content search in Google. A very secure social network with great search options. July 2013 Social Networks Slide 45 of 53
  • 46. New Social Media Strategy
  • 47. Planification 5 W’s and one H Why, Who, What, Where, When, How Why Why do I need a new social media strategy? July 2013 Social Networks Slide 47 of 53
  • 48. Planification Who? Who is my target group? (Age, Location, Sex,  other characteristics) What What do I have to offer? What can I do? July 2013 Social Networks Slide 48 of 53
  • 49. Planification How How they interact? (Applications/contents they use, and how they use them). How do I reach them? (Contents, type of interaction, applications). July 2013 Social Networks Slide 49 of 53
  • 50. Planification Where Where are they? (Which networks). When When are they most active? When are they  online. When should I interact? July 2013 Social Networks Slide 50 of 53
  • 51. Interoperability “Interoperability is the ability of a system or a  product to work with other systems or  products without special effort on the part of  the customer.” http://ethics.csc.ncsu.edu/ In social media is the possibility to publish the  same information to several platforms at the  same time, or to aggregate content from those  networks into one service. July 2013 Social Networks Slide 51 of 53
  • 52. Publish in several networks Facebook Twitter Hootsuite LinkedIn Google+ Wordpress July 2013 Social Networks Slide 52 of 53
  • 53. Multilevel Diagram Rss Feed Hootsuite All networks Facebook Rss Feed Twitterfeed Twitter LinkedIn July 2013 Social Networks Slide 53 of 53
  • 54. Interactive Applications Facebook July 2013 Social Networks Slide 54 of 53
  • 55. Intel – Museum of Me http://www.intel.com/museumofme/r/index.htm 3 de dezembro de  2012 Argumento Interativo Slide 55 de 30
  • 56. Lost in val sinestra http://www1.lost‐in‐val‐sinestra.com/ 3 de dezembro de  2012 Argumento Interativo Slide 56 de 30