Bivash Singh Mungle

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Bivash Singh Mungle

  1. 1. MUNGLE ( A Comic Book And Many More….) “Fun In The Lap of Nature” On- Ground Marketing And Launching Plan
  2. 2. Mungle <ul><li>Product:- </li></ul><ul><li>Comic book based on Animal Character (Billo donkey, Prinss, Rani, etc) </li></ul><ul><li>Animated content in CD , story book ,activity book such as coloring book, puzzle etc. </li></ul><ul><li>Feature:- </li></ul><ul><li>Length of the Comic – 30 pages (approx) </li></ul><ul><li>Place :- </li></ul><ul><li>Metro cities </li></ul><ul><li>Tier I , Tier II cities </li></ul>
  3. 3. <ul><li>Promotion :- </li></ul><ul><li>Intensive distribution strategy </li></ul><ul><li>Availability of the Comic on maximum possible outlet of comic stores. </li></ul><ul><li>Offering discount in purchase of comic more than one. </li></ul>
  4. 4. 360 Degree Communication <ul><li>Above The Line (ATL):- </li></ul><ul><li>Print media </li></ul><ul><li>Ads on Children oriented magazine </li></ul><ul><li>CHANDAN </li></ul><ul><li>CAHNDA MAMA </li></ul><ul><li>CHAMPAK </li></ul><ul><li>INDRADHANUSH </li></ul><ul><li>These ad will be published in order to create awareness about the characters of MUNGLE and it’s different version . </li></ul><ul><li>A full page ad which firstly will have a short story related with the MUNGLE comic book. </li></ul><ul><li>In the lower part of the page all the different version of comic and to increase curiosity in the mind of the child . </li></ul>
  5. 5. <ul><li>TV Commercials on the channels:- </li></ul><ul><li>Cartoon Network </li></ul><ul><li>Toon Channel </li></ul><ul><li>Nickelodeon </li></ul><ul><li>Pogo </li></ul><ul><li>As the children of today’s generation are very much inclined towards the television. </li></ul><ul><li>Hence Advertisement on these Cartoon Channel will directly influence the children and he will enforce the parents to buy the different product of “MUNGLE”. </li></ul>
  6. 6. ATL CONTD.. <ul><li>Links through the various sites to MUNGLE official website:- </li></ul><ul><li>www.orkut.com </li></ul><ul><li>www.facebook.com </li></ul><ul><li>www.orkut.com </li></ul><ul><li>These links will inform the parents of the children about the various product of the MUNGLE and increase awareness of the same. </li></ul>
  7. 7. <ul><li>Below The Line </li></ul><ul><li>Event </li></ul><ul><li>“ Lion of the Jungle” </li></ul><ul><li>These event will be organized in various school, society under the banner of “MUNGLE”. </li></ul><ul><li>Event will be as follows:- </li></ul><ul><li>Drawing Competition </li></ul><ul><li>Fun games </li></ul><ul><li>Puzzles </li></ul><ul><li>Story writing competition </li></ul><ul><li>Painting competition </li></ul><ul><li>These events will increase the awareness among the children which will help to create popularity of the “MUNGLE”. </li></ul>
  8. 8. BTL Contd.. <ul><li>Danglers to be hanged in front of </li></ul><ul><ul><li>comic book stores </li></ul></ul><ul><ul><li>stationary shops </li></ul></ul><ul><li>Pamphlets to be distributed near </li></ul><ul><ul><li>Near schools </li></ul></ul><ul><ul><li>School bus </li></ul></ul><ul><ul><li>Amusement parks </li></ul></ul><ul><ul><li>Shelf display of the “MUNGLE Product” on outlets such as Comic stores, kids planet, Big Bazaar etc. </li></ul></ul>
  9. 9. Launching Plan <ul><li>Pre launch activities </li></ul><ul><li>Distribution of free samples to primary school students. </li></ul><ul><li>Campaigning of the “MUNGLE” inside amusement parks by developing the character dressed as key characters. </li></ul><ul><li>Full page advertisement in leading children magazine. </li></ul>
  10. 10. Post launch activity <ul><li>Brand Ambassador </li></ul><ul><li>Darsheel Safary </li></ul><ul><li>Advertisement in </li></ul><ul><li>Children magazines </li></ul><ul><li>Cartoon Channels </li></ul><ul><li>Organizing theme shows based on </li></ul><ul><li>different MUNGLE characters in schools. </li></ul>
  11. 11. Promotion <ul><li>By giving toys in the shape of “MUNGLE” character free with health drinks as Boost, Complan , Horlicks etc. </li></ul><ul><li>Launching accessories as Tiffin box, Pencil box, Water bottle with character printed on it. </li></ul>
  12. 12. Promotional campaign <ul><li>Campaigning through </li></ul><ul><li>various character used in </li></ul><ul><li>“MUNGLE Series” in </li></ul><ul><li>places like- </li></ul><ul><li>amusement park, schools etc </li></ul><ul><li>and organizing events . </li></ul>
  13. 13. Other product to increase brand awareness
  14. 14. T-shirts to be distributed among children
  15. 15. Brand Positioning <ul><li>These variety of products are basically for those children who have just started going to school. </li></ul><ul><li>Thus Brand positioning should be done to project the brand as a :- </li></ul><ul><li>Learning with Fun </li></ul><ul><li>Educative and Simple to Understand. </li></ul>
  16. 16. <ul><li>Point of parity </li></ul><ul><li>Comic series </li></ul><ul><li>Fun related product </li></ul><ul><li>Point of difference </li></ul><ul><li>Related with the character which are based on jungle </li></ul><ul><li>simple approach </li></ul><ul><li>intensive distribution strategy </li></ul><ul><li>use of mobile service for distribution </li></ul>
  17. 17. <ul><li>Thus following are the procedure for the Brand Positioning:- </li></ul><ul><li>By organizing event which will increase the creativity of the child. </li></ul><ul><li>Using MUNGLE characters as representative of the children within the age group of 4-8 yrs. </li></ul><ul><li>Creating mascot which will represent “MUNGLE” </li></ul>
  18. 18. Distribution channel Retail outlet <ul><li>By selling of product through various </li></ul><ul><li>Comic stores </li></ul><ul><li>Shopping malls </li></ul><ul><li>Stationary shops </li></ul><ul><li>CD stores </li></ul>
  19. 19. Mobile Network <ul><li>Through existing mobile network of Phonethics:- </li></ul><ul><li>Reliance mobile </li></ul><ul><li>Idea cellular </li></ul><ul><li>Vodafone </li></ul><ul><li>Airtel </li></ul>
  20. 20. Contd.. <ul><li>Process will be as follow:- </li></ul><ul><li>Sending SMS alert to mobile user about various products. </li></ul><ul><li>Informing the parents about various positive aspect of using MUNGLE for their children. </li></ul><ul><li>Easy to purchase as the amount will be directly deducted from the subscriber account. </li></ul>
  21. 21. Online Distribution <ul><li>Access of the different products through:- </li></ul><ul><li>MUNGLE own website </li></ul><ul><li>www.mungle.com </li></ul><ul><li>Direct link to the website through various other popular websites as </li></ul><ul><li>www.orkut.com </li></ul><ul><li>www.yahoo.com </li></ul>
  22. 22. Online Purchasing <ul><li>By placing order through website. </li></ul><ul><li>Delivery of the product through various centre in the cities which will be working as regional centre of the “MUNGLE”. </li></ul><ul><li>Subscription of computer games, comics in soft format through the online payment. </li></ul>
  23. 23. Strategic Alliance <ul><li>By forming alliance with those companies which are related with children related product. </li></ul><ul><li>These alliance are:- </li></ul><ul><li>Kids planet </li></ul><ul><li>Complan </li></ul><ul><li>Stationary Shops </li></ul><ul><li>Cadbury chocolates </li></ul><ul><li>Fun school Games </li></ul>
  24. 24. <ul><li>School Network </li></ul><ul><li>Education and entertainment through “MUNGLE Series” will be the motto of the brand. </li></ul><ul><li>Thus various product will be offered to maximum no. of schools . </li></ul><ul><li>Tie-ups with the chain of schools like – </li></ul><ul><li>DAV PUBLIC SCHOOL </li></ul><ul><li>DPS </li></ul><ul><li>CITY MONTESSORI </li></ul><ul><li>Leading Play schools </li></ul>
  25. 25. Thank you!! <ul><li>Bivash Kr. Singh </li></ul><ul><li>FPG07/09/034 </li></ul><ul><li>Indian Business Academy </li></ul>

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