The document discusses how time is a key factor in crafting compelling mobile services. It explores how digital technologies have flattened time and made synchronous experiences asynchronous. It then examines some key building blocks for playing with time, including attention, duration, frequency, when, status/presence, and how to craft experiences around these elements to create scarcity, occasions to look forward to, and a natural cycle or evolution. Finally, it notes that women are more enthusiastic than men about using mobile phones for social networking.
7. “ We might already be beyond the age of speed, by moving into the age of real-time. The move towards real-time is one way out of the world of speed” Ivan Illich (1996)
30. Vs Something happens in “real time” gets reported/ posted online Someone calls, talks in real time, missed call = missed conversation. Voice message ≠ conversation
47. ...by making status as easy and subtle as real world cues How do you craft “status/presence”?
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51. ...by making people feel wanted and creating addictive interactions... that are memorable How do you create “drama”?
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55. Women are more enthusiastic than men about using their mobiles to social network – for example, a third of women respondents say they would take and upload pictures compared to 23% of men FACT: Women Outnumber Men on Most Social Networks…