CASESTUDY“TechnologyDrivenBusiness Underpromise”Transformation Overdeliver!With State-of-the-art development centre in Ind...
■ Google’s Ad Distribution Network■ Primary Benefits of AdWords■ Online Advertising Stats and Trends■ Appendix: Basic AdWo...
What is Google?•Google has a search engine that will gather, sort & report information from theInternet, based on your top...
Your customers see your ad when they searchGoogle technology places your ad on the mostrelevant content pagesWhat is Googl...
Your customers see your ad when they surf Google Network propertiesGoogle technology places your ad on the most relevant c...
Keyword Advertisingwww.eBrandz.comKeyword AdvertisingPrepared by Prism Software
A Typical AdWords AdDisplay URL (35 character limit)Ad Text (35 character limit)Ad Title (25 character limit)www.eBrandz.c...
Google’s Ad Distribution Network• The Google Network consists of Google sites & partner properties that use Google AdSense...
Google Network Basics• With the Google Network advertisers can:• Reach a vast and highly-targeted audience• Target ads to ...
Ad Distribution Examplewww.eBrandz.comAd Distribution ExamplePrepared by Prism Software
What Google can dofor Advertisers• Advertising on Google can help an advertiser meet many objectives• Determining, measuri...
Benefits of AdWords• The primary benefits of AdWords include :– Reach– Cost– Timing– Flexibilitywww.eBrandz.comBenefits of...
Benefits of AdWords : Reach• The Google Network reaches over 80% of Internet users*Content PublishersNew York TimesAbout.c...
Google Reaches Global Markets“Google is arguably the most globalcommercial Web site ever built.”– John Yunker, Chief Analy...
Benefits of AdWords : Cost• No minimum spend• You choose your own maximum daily spending limit (daily budget)• Choose how ...
Example: How AdWords Can Pay for Itselfwww.eBrandz.comExample: How AdWords Can Pay for Itself$1,000 initial investment in ...
Benefits of AdWords : Timing• Ads are continuously matched to Internet users’ interests• Ads are placed as buying decision...
Example : Ads Show onRelevant Content PagesYour customers see your ad when they surf relevant Google Network propertieswww...
Benefits of AdWords: Flexibility• See your ads on Google quickly• Optimize and change your ads continually to increase ROI...
Benefits of AdWords : Summary• Reach– Access to ~80% of Internet users worldwide• Cost– Low costs for high ROI– Pay Google...
Online Advertising Stats &Trendswww.eBrandz.comPrepared by Prism Software
Search Now the LargestShare of Online AdsGrowth of Search:Marketers are votingwith their dollars• Search now the most domi...
Search Advertising is Far MoreCost EffectiveSearch Advertising is cheap and effective vs. other ad methodswww.eBrandz.comS...
Basic Features of AdWords• Cost-per-click pricing• Ad impressions & click-through rates• Language & location targetingThe ...
Basic Definition: CPC• Click : The action a user takes to select your ad and be taken to yourwebsite.• Google charges the ...
Basic Definition: CTRImpression: The appearance of your ad on Google or one of ourpartner sitesClicksImpressions= CTR (exp...
CTR Examples30 clicks1000 impressions= 0.03 = 3%Example Advertiser A:CTR is how Google measures relevance40 clicks100 impr...
Benefits of AdWords – Location &Language TargetingTargeting options : you can target ads by location and language• Region/...
Region/City Targeting Examples• Example: you have local flower shops in the San Francisco Bay Area.• Example: you run a re...
Country Targeting• When should you use country targeting?– Use if you have national or global customers– Example: you ship...
Global Targeting• If you have a global business, give your campaigns global exposure• Example: If you sell DVDs and have w...
Customized Targeting• Use Customized Targeting to target highly specific areas• For example, to reach customers located in...
www.eBrandz.comThank youPrepared by Prism Software
Upcoming SlideShare
Loading in …5
×

Understanding Google Adwords

597
-1

Published on

Prism software limited Assists you to market it with Google advert words commercials subsequent to Google seek results to boost web page site visitors and gross sales.

Visit : http://www.prismsoftinc.com

Published in: Business, Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
597
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Understanding Google Adwords

  1. 1. CASESTUDY“TechnologyDrivenBusiness Underpromise”Transformation Overdeliver!With State-of-the-art development centre in India, Prism has been catering to aclientele spread across 20 countries in six continents. With a talent pool of excellentsoftware professionals, the company specializes in web technologies, applicationdevelopment, mobile computing and systems programming.AT PRISM SOFTWARE THERE IS A SIMPLE,UNCOMPLICATED,NO-FRILLS APPROACH TO WORK
  2. 2. ■ Google’s Ad Distribution Network■ Primary Benefits of AdWords■ Online Advertising Stats and Trends■ Appendix: Basic AdWords Features■ Introduction to AdWordsPresentation Topicswww.eBrandz.comPresentation TopicsPrepared by Prism Software
  3. 3. What is Google?•Google has a search engine that will gather, sort & report information from theInternet, based on your topic of interest.•But, Google also offers a lot more than search alone…www.eBrandz.comWhat is Google?Prepared by Prism Software
  4. 4. Your customers see your ad when they searchGoogle technology places your ad on the mostrelevant content pagesWhat is GoogleAdvertising?What is Google Advertising?www.eBrandz.comWhat is Google Advertising?Prepared by Prism Software
  5. 5. Your customers see your ad when they surf Google Network propertiesGoogle technology places your ad on the most relevant content pagesWhat is Google Advertising?www.eBrandz.comWhat is Google Advertising?Prepared by Prism Software
  6. 6. Keyword Advertisingwww.eBrandz.comKeyword AdvertisingPrepared by Prism Software
  7. 7. A Typical AdWords AdDisplay URL (35 character limit)Ad Text (35 character limit)Ad Title (25 character limit)www.eBrandz.comA Typical AdWords AdPrepared by Prism Software
  8. 8. Google’s Ad Distribution Network• The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads• These properties include: Search sites, content pages, newsletters, email services & discussion boardsGoogle properties,including: Search partners,including:•The Google Network reaches over80% of Internet Users worldwide*Network : 80%Other: 20%Content publishers,including:www.eBrandz.comGoogle’s Ad Distribution NetworkPrepared by Prism Software
  9. 9. Google Network Basics• With the Google Network advertisers can:• Reach a vast and highly-targeted audience• Target ads to search results and relevant Web content• Opt-in or opt-out of search and content distribution (default is opt-in for alladvertisers)• Note: by default, AdWords ads appear on Google.comwww.eBrandz.comGoogle Network BasicsPrepared by Prism Software
  10. 10. Ad Distribution Examplewww.eBrandz.comAd Distribution ExamplePrepared by Prism Software
  11. 11. What Google can dofor Advertisers• Advertising on Google can help an advertiser meet many objectives• Determining, measuring, and tracking metrics helps ensure successwww.eBrandz.comWhat Google can do for AdvertisersPrepared by Prism Software
  12. 12. Benefits of AdWords• The primary benefits of AdWords include :– Reach– Cost– Timing– Flexibilitywww.eBrandz.comBenefits of AdWordsPrepared by Prism Software
  13. 13. Benefits of AdWords : Reach• The Google Network reaches over 80% of Internet users*Content PublishersNew York TimesAbout.comSearch PartnersAOLAmazonEarthlinkGoogle Propertieswww.eBrandz.comBenefits of AdWords : ReachPrepared by Prism Software
  14. 14. Google Reaches Global Markets“Google is arguably the most globalcommercial Web site ever built.”– John Yunker, Chief Analyst,Byte Level Research#1 search engine in 17out of 20 countriesmeasuredRanked #1 in 2013Web GlobalizationReport CardReach customers around the world on one platformYour customerssearch Google in over500 languageswww.eBrandz.comGoogle Reaches Global MarketsPrepared by Prism Software
  15. 15. Benefits of AdWords : Cost• No minimum spend• You choose your own maximum daily spending limit (daily budget)• Choose how much you want to spend per click for every keyword• Pay Google for users who click on your ad• More cost-effective than Yellow Pages, Banner Ads & Direct Mail*• Conversion tracking = real-time return-on-investment datawww.eBrandz.comBenefits of AdWords : CostPrepared by Prism Software
  16. 16. Example: How AdWords Can Pay for Itselfwww.eBrandz.comExample: How AdWords Can Pay for Itself$1,000 initial investment in AdWords$1.00 CPC ≥ 1,000 clicks10% conversion rate = 100 salesAverage sale = $100$1K investment returns $10K in salesReinvest profits, increase budgetPrepared by Prism Software
  17. 17. Benefits of AdWords : Timing• Ads are continuously matched to Internet users’ interests• Ads are placed as buying decisions are made• The Result :• You reach your audience at the right time, with the right messageTimingwww.eBrandz.comBenefits of AdWords : TimingPrepared by Prism Software
  18. 18. Example : Ads Show onRelevant Content PagesYour customers see your ad when they surf relevant Google Network propertieswww.eBrandz.comExample : Ads Show on Relevant Content PagesPrepared by Prism Software
  19. 19. Benefits of AdWords: Flexibility• See your ads on Google quickly• Optimize and change your ads continually to increase ROI• Target multiple locations and languagesFlexibilitywww.eBrandz.comBenefits of AdWords: FlexibilityPrepared by Prism Software
  20. 20. Benefits of AdWords : Summary• Reach– Access to ~80% of Internet users worldwide• Cost– Low costs for high ROI– Pay Google when users click on your ads• Timing– Ads are seen by users looking to purchase– Reach your audience at the right time, with the right message• Flexibility– Start advertising quickly– Unlimited changes, whenever you want– You can target ads to the specific location & language of yourcustomerswww.eBrandz.comBenefits of AdWords : SummaryPrepared by Prism Software
  21. 21. Online Advertising Stats &Trendswww.eBrandz.comPrepared by Prism Software
  22. 22. Search Now the LargestShare of Online AdsGrowth of Search:Marketers are votingwith their dollars• Search now the most dominantform of online advertising% Online Advertising Revenuewww.eBrandz.comSearch Now the Largest Share of Online AdsPrepared by Prism Software
  23. 23. Search Advertising is Far MoreCost EffectiveSearch Advertising is cheap and effective vs. other ad methodswww.eBrandz.comSearch Advertising is Far More Cost EffectivePrepared by Prism Software
  24. 24. Basic Features of AdWords• Cost-per-click pricing• Ad impressions & click-through rates• Language & location targetingThe basic features of AdWords include:www.eBrandz.comBasic Features of AdWordsPrepared by Prism Software
  25. 25. Basic Definition: CPC• Click : The action a user takes to select your ad and be taken to yourwebsite.• Google charges the advertiser when a user clicks on your adThe Destination WebsiteA sample AdWords adwww.eBrandz.comBasic Definition: CPCCPC: Cost-Per-clickPrepared by Prism Software
  26. 26. Basic Definition: CTRImpression: The appearance of your ad on Google or one of ourpartner sitesClicksImpressions= CTR (expressed as %)www.eBrandz.comBasic Definition: CTRCTR : Click through ratePrepared by Prism Software
  27. 27. CTR Examples30 clicks1000 impressions= 0.03 = 3%Example Advertiser A:CTR is how Google measures relevance40 clicks100 impressions= 0.04 = 4%Example Advertiser B:www.eBrandz.comCTR ExamplesPrepared by Prism Software
  28. 28. Benefits of AdWords – Location &Language TargetingTargeting options : you can target ads by location and language• Region/Local Country, Global & Customized Targeting.• Roughly 40 different language targeting options to choose from.www.eBrandz.comBenefits of AdWords – Location & Language TargetingPrepared by Prism Software
  29. 29. Region/City Targeting Examples• Example: you have local flower shops in the San Francisco Bay Area.• Example: you run a restaurant in Chicago.When should you use regional targeting?www.eBrandz.comRegion/City Targeting ExamplesPrepared by Prism Software
  30. 30. Country Targeting• When should you use country targeting?– Use if you have national or global customers– Example: you ship to the U.S. only. Target your campaign to the U.S.www.eBrandz.comCountry TargetingPrepared by Prism Software
  31. 31. Global Targeting• If you have a global business, give your campaigns global exposure• Example: If you sell DVDs and have worldwide distribution, you should targetyour campaign to all countrieswww.eBrandz.comGlobal TargetingPrepared by Prism Software
  32. 32. Customized Targeting• Use Customized Targeting to target highly specific areas• For example, to reach customers located in an area that cannot betargeted accurately using region or city targeting• Example: pizza delivery servicewww.eBrandz.comCustomized TargetingPrepared by Prism Software
  33. 33. www.eBrandz.comThank youPrepared by Prism Software

×