SlideShare a Scribd company logo

10 Simple Lessons from Kolaveri Di

•
•
Prateek Shah
Prateek Shah

The fact that Kolaveri Di has taken an entire country by storm is something that we all know. Here are few 'lessons' we could learn from the same

BusinessTechnology
1 of 12
10 simple lessons from Kolaveri Di @PrateekShah www.prateekshah.com
1. Under promise, Over deliver Calling it a ‘Flop Song’ reduces one’s expectations
2. Social Media is not = Facebook Other sites, one of them by the name of YouTube can also be used to make powerful campaigns
3. If you are good, the campaign works And if you are not, then no amount of marketing can help you
4. When many like, others follow You need to wait till your campaign reaches the tipping point Even overnight success takes decades to happen
5. Social Media campaigns are global Age no bar, language no bar, caste no bar, region no bar Powerful campaigns can traverse all boundaries
6. Online is not about babies and beautiful Not so beautiful faces(only) Beautiful In the online space, if you are good, you are good If you are not, even angels can’t help you
7. Online TV is no more a hypothetical term Green with envy There is a 90% chance that you did not hear this song first on TV. (The rest 10% didn’t have an internet connection)
8. Social Media Success can make other media talk about you First some cover you, then others join in, and finally rest wonder why they haven’t talked about you so far
9. Be certain about online medias uncertainty They would have not known when recording the song as to how successful will it eventually become Nobody knows if you will do well on social media, but the only way to know it is to try
10. Simplicity wins At the end, it’s a simple song that everybody can relate to, that’s exactly why it works. People’s lives are complex already, don’t overcomplicate them
Prateek Shah Consultant and Trainer www.prateekshah.com @PrateekShah Founder, www.GreenSmyles.com

Recommended

Making social media work for SMEs and Startups
Making social media work for SMEs and StartupsMaking social media work for SMEs and Startups
Making social media work for SMEs and StartupsPrateek Shah
 
Avon Social Media Pitch
Avon Social Media PitchAvon Social Media Pitch
Avon Social Media PitchSagar Neil Banerjee
 
How to run effective Social Media Campaigns [AIESEC Training]
How to run effective Social Media Campaigns [AIESEC Training]How to run effective Social Media Campaigns [AIESEC Training]
How to run effective Social Media Campaigns [AIESEC Training]Sotiris Baratsas
 
WLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top ResultsWLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
Social Media Trends in 2017
Social Media Trends in 2017 Social Media Trends in 2017
Social Media Trends in 2017 Think Digital First
 
How Brands are Using Social Media to reach Youth Markets
How Brands are Using Social Media to reach Youth MarketsHow Brands are Using Social Media to reach Youth Markets
How Brands are Using Social Media to reach Youth MarketsMirum India - A WPP Group Company
 
Social Media – What Next
Social Media – What NextSocial Media – What Next
Social Media – What NextMirum India - A WPP Group Company
 

Recommended

Making social media work for SMEs and Startups
Making social media work for SMEs and StartupsMaking social media work for SMEs and Startups
Making social media work for SMEs and StartupsPrateek Shah
 
Avon Social Media Pitch
Avon Social Media PitchAvon Social Media Pitch
Avon Social Media PitchSagar Neil Banerjee
 
How to run effective Social Media Campaigns [AIESEC Training]
How to run effective Social Media Campaigns [AIESEC Training]How to run effective Social Media Campaigns [AIESEC Training]
How to run effective Social Media Campaigns [AIESEC Training]Sotiris Baratsas
 
WLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top ResultsWLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
Social Media Trends in 2017
Social Media Trends in 2017 Social Media Trends in 2017
Social Media Trends in 2017 Think Digital First
 
How Brands are Using Social Media to reach Youth Markets
How Brands are Using Social Media to reach Youth MarketsHow Brands are Using Social Media to reach Youth Markets
How Brands are Using Social Media to reach Youth MarketsMirum India - A WPP Group Company
 
Social Media – What Next
Social Media – What NextSocial Media – What Next
Social Media – What NextMirum India - A WPP Group Company
 
7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training ProgramKrista Neher
 
Boost your new travel business with social media
Boost your new travel business with social mediaBoost your new travel business with social media
Boost your new travel business with social mediaBruce Martin
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media WebinarEPIPNational
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
 
Online Marketing - STEP IT UP
Online Marketing - STEP IT UPOnline Marketing - STEP IT UP
Online Marketing - STEP IT UPSotiris Baratsas
 
Godrej zindagi muskuraye - social media pitch by and then
Godrej zindagi muskuraye - social media pitch by and thenGodrej zindagi muskuraye - social media pitch by and then
Godrej zindagi muskuraye - social media pitch by and thenvikram sood
 
United Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender EqualityUnited Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingEmilyWuellner
 
Will social media work for me?
Will social media work for me?Will social media work for me?
Will social media work for me?Sherreeinaz
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofitsCommunicate & Howe!
 
Instagrammers without borders
Instagrammers without bordersInstagrammers without borders
Instagrammers without borderslubaF
 
Social Media Content
Social Media Content Social Media Content
Social Media Content Verity Wilkie
 
Project Social
Project SocialProject Social
Project SocialProject Social
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social MediaPenji
 
Social media and the entertainment business
Social media and the entertainment businessSocial media and the entertainment business
Social media and the entertainment businessMirum India - A WPP Group Company
 
Pay it forward Paragould
Pay it forward ParagouldPay it forward Paragould
Pay it forward ParagouldDustin Rumsey
 
Build Social Media Buzz Using Events
Build Social Media Buzz Using EventsBuild Social Media Buzz Using Events
Build Social Media Buzz Using EventsEventbrite UK
 
Rock your social media campaign! jan 18
Rock your social media campaign! jan 18Rock your social media campaign! jan 18
Rock your social media campaign! jan 18Bacaan Sebentar
 
Presentation event promotion with social media
Presentation event promotion with social mediaPresentation event promotion with social media
Presentation event promotion with social mediaTechSoup
 
Use & Abuse of Social Media
Use & Abuse of Social MediaUse & Abuse of Social Media
Use & Abuse of Social MediaMathias Klang
 
Kolaveri Di - Official Case Study
Kolaveri Di - Official Case StudyKolaveri Di - Official Case Study
Kolaveri Di - Official Case StudyJack In The Box Worldwide
 

More Related Content

What's hot

7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training ProgramKrista Neher
 
Boost your new travel business with social media
Boost your new travel business with social mediaBoost your new travel business with social media
Boost your new travel business with social mediaBruce Martin
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media WebinarEPIPNational
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
 
Online Marketing - STEP IT UP
Online Marketing - STEP IT UPOnline Marketing - STEP IT UP
Online Marketing - STEP IT UPSotiris Baratsas
 
Godrej zindagi muskuraye - social media pitch by and then
Godrej zindagi muskuraye - social media pitch by and thenGodrej zindagi muskuraye - social media pitch by and then
Godrej zindagi muskuraye - social media pitch by and thenvikram sood
 
United Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender EqualityUnited Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingEmilyWuellner
 
Will social media work for me?
Will social media work for me?Will social media work for me?
Will social media work for me?Sherreeinaz
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofitsCommunicate & Howe!
 
Instagrammers without borders
Instagrammers without bordersInstagrammers without borders
Instagrammers without borderslubaF
 
Social Media Content
Social Media Content Social Media Content
Social Media Content Verity Wilkie
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social MediaPenji
 
Pay it forward Paragould
Pay it forward ParagouldPay it forward Paragould
Pay it forward ParagouldDustin Rumsey
 
Build Social Media Buzz Using Events
Build Social Media Buzz Using EventsBuild Social Media Buzz Using Events
Build Social Media Buzz Using EventsEventbrite UK
 
Rock your social media campaign! jan 18
Rock your social media campaign! jan 18Rock your social media campaign! jan 18
Rock your social media campaign! jan 18Bacaan Sebentar
 
Presentation event promotion with social media
Presentation event promotion with social mediaPresentation event promotion with social media
Presentation event promotion with social mediaTechSoup
 

What's hot (20)

7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program
 
Boost your new travel business with social media
Boost your new travel business with social mediaBoost your new travel business with social media
Boost your new travel business with social media
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media Webinar
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
 
Online Marketing - STEP IT UP
Online Marketing - STEP IT UPOnline Marketing - STEP IT UP
Online Marketing - STEP IT UP
 
Godrej zindagi muskuraye - social media pitch by and then
Godrej zindagi muskuraye - social media pitch by and thenGodrej zindagi muskuraye - social media pitch by and then
Godrej zindagi muskuraye - social media pitch by and then
 
United Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender EqualityUnited Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender Equality
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Will social media work for me?
Will social media work for me?Will social media work for me?
Will social media work for me?
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofits
 
Instagrammers without borders
Instagrammers without bordersInstagrammers without borders
Instagrammers without borders
 
Social Media Content
Social Media Content Social Media Content
Social Media Content
 
Project Social
Project SocialProject Social
Project Social
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That Cares
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media
 
Social media and the entertainment business
Social media and the entertainment businessSocial media and the entertainment business
Social media and the entertainment business
 
Pay it forward Paragould
Pay it forward ParagouldPay it forward Paragould
Pay it forward Paragould
 
Build Social Media Buzz Using Events
Build Social Media Buzz Using EventsBuild Social Media Buzz Using Events
Build Social Media Buzz Using Events
 
Rock your social media campaign! jan 18
Rock your social media campaign! jan 18Rock your social media campaign! jan 18
Rock your social media campaign! jan 18
 
Presentation event promotion with social media
Presentation event promotion with social mediaPresentation event promotion with social media
Presentation event promotion with social media
 

Viewers also liked

Use & Abuse of Social Media
Use & Abuse of Social MediaUse & Abuse of Social Media
Use & Abuse of Social MediaMathias Klang
 
4 Steps to Viral Marketing Success
4 Steps to Viral Marketing Success 4 Steps to Viral Marketing Success
4 Steps to Viral Marketing Success Daniel McKean
 
Viral marketing
Viral marketingViral marketing
Viral marketingAjoy Raj
 
Why this kolaveri di
Why this kolaveri diWhy this kolaveri di
Why this kolaveri disknlmarcomm
 
The phenomenon of 2011 called kolavari d
The phenomenon of 2011 called kolavari dThe phenomenon of 2011 called kolavari d
The phenomenon of 2011 called kolavari dChandan Raj
 
Kolaveri di dec 2011ppt
Kolaveri di dec 2011pptKolaveri di dec 2011ppt
Kolaveri di dec 2011pptSocialHues
 
Breaking 10 myths about entrepreneurship
Breaking 10 myths about entrepreneurshipBreaking 10 myths about entrepreneurship
Breaking 10 myths about entrepreneurshipPrateek Shah
 
Social media frenzy over Kolaveri Di
Social media frenzy over Kolaveri DiSocial media frenzy over Kolaveri Di
Social media frenzy over Kolaveri DiRachana Khanzode
 
HOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRAL
HOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRALHOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRAL
HOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRALRachana Khanzode
 
Launch of a successful song like 'Kolaveri Di' - Marketing Research
Launch of a successful song like 'Kolaveri Di' - Marketing ResearchLaunch of a successful song like 'Kolaveri Di' - Marketing Research
Launch of a successful song like 'Kolaveri Di' - Marketing ResearchArunachalam Ramanathan
 
Human Behavior: Organizational Culture
Human Behavior: Organizational CultureHuman Behavior: Organizational Culture
Human Behavior: Organizational CultureJayne Lastgirl
 
Dangers to social media
Dangers to social mediaDangers to social media
Dangers to social mediaRyan Ward
 
Kolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in businessKolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in businessVineeth Salian
 
Lesson 4.0 elements of computer and communication system
Lesson 4.0 elements of computer and communication systemLesson 4.0 elements of computer and communication system
Lesson 4.0 elements of computer and communication systemJoshua Hernandez
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studiesunnati shah
 

Viewers also liked (19)

Use & Abuse of Social Media
Use & Abuse of Social MediaUse & Abuse of Social Media
Use & Abuse of Social Media
 
Kolaveri Di - Official Case Study
Kolaveri Di - Official Case StudyKolaveri Di - Official Case Study
Kolaveri Di - Official Case Study
 
4 Steps to Viral Marketing Success
4 Steps to Viral Marketing Success 4 Steps to Viral Marketing Success
4 Steps to Viral Marketing Success
 
Nisha n rashi
Nisha n rashiNisha n rashi
Nisha n rashi
 
Viral marketing
Viral marketingViral marketing
Viral marketing
 
Why this kolaveri di
Why this kolaveri diWhy this kolaveri di
Why this kolaveri di
 
6. release 005 13 12jun13
6. release 005 13 12jun136. release 005 13 12jun13
6. release 005 13 12jun13
 
The phenomenon of 2011 called kolavari d
The phenomenon of 2011 called kolavari dThe phenomenon of 2011 called kolavari d
The phenomenon of 2011 called kolavari d
 
Kolaveri di dec 2011ppt
Kolaveri di dec 2011pptKolaveri di dec 2011ppt
Kolaveri di dec 2011ppt
 
Breaking 10 myths about entrepreneurship
Breaking 10 myths about entrepreneurshipBreaking 10 myths about entrepreneurship
Breaking 10 myths about entrepreneurship
 
Social media frenzy over Kolaveri Di
Social media frenzy over Kolaveri DiSocial media frenzy over Kolaveri Di
Social media frenzy over Kolaveri Di
 
HOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRAL
HOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRALHOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRAL
HOW TO USE HUMOUR TO MAKE YOUR CONTENT VIRAL
 
Launch of a successful song like 'Kolaveri Di' - Marketing Research
Launch of a successful song like 'Kolaveri Di' - Marketing ResearchLaunch of a successful song like 'Kolaveri Di' - Marketing Research
Launch of a successful song like 'Kolaveri Di' - Marketing Research
 
Human Behavior: Organizational Culture
Human Behavior: Organizational CultureHuman Behavior: Organizational Culture
Human Behavior: Organizational Culture
 
Website Marketing
Website MarketingWebsite Marketing
Website Marketing
 
Dangers to social media
Dangers to social mediaDangers to social media
Dangers to social media
 
Kolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in businessKolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in business
 
Lesson 4.0 elements of computer and communication system
Lesson 4.0 elements of computer and communication systemLesson 4.0 elements of computer and communication system
Lesson 4.0 elements of computer and communication system
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studies
 

Similar to 10 Simple Lessons from Kolaveri Di

Media questionnaire results
Media questionnaire resultsMedia questionnaire results
Media questionnaire resultselewoodall
 
Addiction to social networking and smartphone apps
Addiction to social networking and smartphone appsAddiction to social networking and smartphone apps
Addiction to social networking and smartphone appsmediaplaylab
 
12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media ProsAbhishek Shah
 
Social media ppt . Social media ppt AnD..
Social media ppt . Social media ppt AnD..Social media ppt . Social media ppt AnD..
Social media ppt . Social media ppt AnD..NIMISHMUTYAPU
 
Reaching Teens through Social Media
Reaching Teens through Social MediaReaching Teens through Social Media
Reaching Teens through Social MediaMedia Barker
 
Social Media Marketing Boost.pdf
Social Media Marketing Boost.pdfSocial Media Marketing Boost.pdf
Social Media Marketing Boost.pdfhome
 
10 Myths About Social Media And Local Government
10 Myths About Social Media And Local Government10 Myths About Social Media And Local Government
10 Myths About Social Media And Local Governmentspencerblesi
 
Facebook, boon or bane?
Facebook, boon or bane?Facebook, boon or bane?
Facebook, boon or bane?Srv31
 
Starting Out in Social Media
Starting Out in Social MediaStarting Out in Social Media
Starting Out in Social MediaAmandaroz
 
Isolation
Isolation Isolation
Isolation 3592TRSQ
 
Isolation
Isolation Isolation
Isolation 3592TRSQ
 
Get Noticed Get Hired Webinar
Get Noticed Get Hired WebinarGet Noticed Get Hired Webinar
Get Noticed Get Hired WebinarJCSI
 
Get Noticed Get Hired Webinar
Get Noticed Get Hired WebinarGet Noticed Get Hired Webinar
Get Noticed Get Hired Webinarpssilvaii
 
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
 
The Brand Called You!
The Brand Called You!The Brand Called You!
The Brand Called You!Kennedy Baker
 
Group 2 Socializing
Group 2 SocializingGroup 2 Socializing
Group 2 SocializingSadaf357
 

Similar to 10 Simple Lessons from Kolaveri Di (20)

Media questionnaire results
Media questionnaire resultsMedia questionnaire results
Media questionnaire results
 
Addiction to social networking and smartphone apps
Addiction to social networking and smartphone appsAddiction to social networking and smartphone apps
Addiction to social networking and smartphone apps
 
12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros
 
Social media ppt . Social media ppt AnD..
Social media ppt . Social media ppt AnD..Social media ppt . Social media ppt AnD..
Social media ppt . Social media ppt AnD..
 
Reaching Teens through Social Media
Reaching Teens through Social MediaReaching Teens through Social Media
Reaching Teens through Social Media
 
Social Media Marketing Boost.pdf
Social Media Marketing Boost.pdfSocial Media Marketing Boost.pdf
Social Media Marketing Boost.pdf
 
Dental Economics
Dental EconomicsDental Economics
Dental Economics
 
Digital disconnect (1)
Digital disconnect (1)Digital disconnect (1)
Digital disconnect (1)
 
Social Media
Social MediaSocial Media
Social Media
 
10 Myths About Social Media And Local Government
10 Myths About Social Media And Local Government10 Myths About Social Media And Local Government
10 Myths About Social Media And Local Government
 
Before the presentation rev2 19-10
Before the presentation rev2 19-10Before the presentation rev2 19-10
Before the presentation rev2 19-10
 
Facebook, boon or bane?
Facebook, boon or bane?Facebook, boon or bane?
Facebook, boon or bane?
 
Starting Out in Social Media
Starting Out in Social MediaStarting Out in Social Media
Starting Out in Social Media
 
Isolation
Isolation Isolation
Isolation
 
Isolation
Isolation Isolation
Isolation
 
Get Noticed Get Hired Webinar
Get Noticed Get Hired WebinarGet Noticed Get Hired Webinar
Get Noticed Get Hired Webinar
 
Get Noticed Get Hired Webinar
Get Noticed Get Hired WebinarGet Noticed Get Hired Webinar
Get Noticed Get Hired Webinar
 
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
 
The Brand Called You!
The Brand Called You!The Brand Called You!
The Brand Called You!
 
Group 2 Socializing
Group 2 SocializingGroup 2 Socializing
Group 2 Socializing
 

Recently uploaded

Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 

Recently uploaded (20)

Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 

10 Simple Lessons from Kolaveri Di

  • 1. 10 simple lessons from Kolaveri Di @PrateekShah www.prateekshah.com
  • 2. 1. Under promise, Over deliver Calling it a ‘Flop Song’ reduces one’s expectations
  • 3. 2. Social Media is not = Facebook Other sites, one of them by the name of YouTube can also be used to make powerful campaigns
  • 4. 3. If you are good, the campaign works And if you are not, then no amount of marketing can help you
  • 5. 4. When many like, others follow You need to wait till your campaign reaches the tipping point Even overnight success takes decades to happen
  • 6. 5. Social Media campaigns are global Age no bar, language no bar, caste no bar, region no bar Powerful campaigns can traverse all boundaries
  • 7. 6. Online is not about babies and beautiful Not so beautiful faces(only) Beautiful In the online space, if you are good, you are good If you are not, even angels can’t help you
  • 8. 7. Online TV is no more a hypothetical term Green with envy There is a 90% chance that you did not hear this song first on TV. (The rest 10% didn’t have an internet connection)
  • 9. 8. Social Media Success can make other media talk about you First some cover you, then others join in, and finally rest wonder why they haven’t talked about you so far
  • 10. 9. Be certain about online medias uncertainty They would have not known when recording the song as to how successful will it eventually become Nobody knows if you will do well on social media, but the only way to know it is to try
  • 11. 10. Simplicity wins At the end, it’s a simple song that everybody can relate to, that’s exactly why it works. People’s lives are complex already, don’t overcomplicate them
  • 12. Prateek Shah Consultant and Trainer www.prateekshah.com @PrateekShah Founder, www.GreenSmyles.com