The document outlines ten lessons on successful social media marketing based on the viral phenomenon of the song 'Kolaveri Di.' Key insights include the importance of under-promising, leveraging multiple platforms beyond Facebook, and recognizing the global nature of campaigns. Ultimately, simplicity and authenticity are highlighted as crucial elements for engaging audiences effectively.

1. 10 simple lessons from
Kolaveri Di
@PrateekShah
www.prateekshah.com

2. 1. Under promise, Over deliver
Calling it a ‘Flop Song’ reduces one’s expectations

3. 2. Social Media is not = Facebook
Other sites, one of them by the name of YouTube can also be
used to make powerful campaigns

4. 3. If you are good, the campaign works
And if you are not, then no amount of marketing can help you

5. 4. When many like, others follow
You need to wait till your campaign reaches the tipping point
Even overnight success takes decades to happen

6. 5. Social Media campaigns are global
Age no bar, language no bar, caste no bar, region no bar
Powerful campaigns can traverse all boundaries

7. 6. Online is not about babies and beautiful
Not so beautiful
faces(only)
Beautiful
In the online space, if you are good, you are good
If you are not, even angels can’t help you

8. 7. Online TV is no more a hypothetical term
Green with envy
There is a 90% chance that you did not hear this song first on
TV. (The rest 10% didn’t have an internet connection)

9. 8. Social Media Success can make other media
talk about you
First some cover you, then others join in, and finally rest
wonder why they haven’t talked about you so far

10. 9. Be certain about online medias uncertainty
They would have not known when recording the song as to
how successful will it eventually become
Nobody knows if you will do well on social media, but the
only way to know it is to try

11. 10. Simplicity wins
At the end, it’s a simple song that everybody can relate to, that’s
exactly why it works. People’s lives are complex already, don’t
overcomplicate them

12. Prateek Shah
Consultant and Trainer
www.prateekshah.com
@PrateekShah
Founder, www.GreenSmyles.com