10 Simple Lessons from Kolaveri Di

10 simple lessons from Kolaveri Di @PrateekShah www.prateekshah.com

1. Under promise, Over deliver Calling it a ‘Flop Song’ reduces one’s expectations

2. Social Media is not = FacebookOther sites, one of them by the name of YouTube can also be used to make powerful campaigns

3. If you are good, the campaign worksAnd if you are not, then no amount of marketing can help you

4. When many like, others followYou need to wait till your campaign reaches the tipping point Even overnight success takes decades to happen

5. Social Media campaigns are global Age no bar, language no bar, caste no bar, region no bar Powerful campaigns can traverse all boundaries

6. Online is not about babies and beautiful Not so beautiful faces(only)Beautiful In the online space, if you are good, you are good If you are not, even angels can’t help you

7. Online TV is no more a hypothetical term Green with envyThere is a 90% chance that you did not hear this song first on TV. (The rest 10% didn’t have an internet connection)

8. Social Media Success can make other mediatalk about youFirst some cover you, then others join in, and finally rest wonder why they haven’t talked about you so far

9. Be certain about online medias uncertaintyThey would have not known when recording the song as to how successful will it eventually become Nobody knows if you will do well on social media, but the only way to know it is to try

10. Simplicity winsAt the end, it’s a simple song that everybody can relate to, that’s exactly why it works. People’s lives are complex already, don’t overcomplicate them

Prateek Shah Consultant and Trainer www.prateekshah.com @PrateekShahFounder, www.GreenSmyles.com

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10 Simple Lessons from Kolaveri Di

by Prateek Shah

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