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Digital Marketing
 

Digital Marketing

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Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all

Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!

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    Digital Marketing Digital Marketing Presentation Transcript

    • Digital Marketing Innopark (india) Pvt. Ltd. Submitted By:-- Prakhil Samar
    • Marketing
      • 1. Product
      • 2. Price
      • 3. Place
      • 4. Promotion
    • Basic Facts
      • Every day, the search engines and directories average 300-500 million searches (multiple sources)
      • In a recent Forrester Research report, 81% of consumers on the Internet find products by using search engines
      • Unfortunately, only 7% of all web sites are visible by the search engines according to a recent statmarket.com study as most web sites are not properly optimized .
      DIGITAL MARKETING
    • SEM(Search Engine Marketing)
    • SEO
      • Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
      • Studies competitors (competing websites) and search engines
      SEARCH ENGINE OPTIMISATION
    • ON-PAGE OPTIMISATION OFF-PAGE OPTIMISATION
      • Initial feasibility and analysis report on current SEO status
      • List the most competitive and non-competitive key phrases
      • SEO for home and internal pages
      • Competitors’ analysis report
      • Optimization of titles and meta tags
      • Visitor log analysis through Google analytics
      • Directory submission (hand submission)
      • Reciprocal link exchange
      • Social Bookmarking
      • Social Networking
      • Blog Commenting
      • Forums Posting
      • Article Submission
      • Press Releases
      • Check Whether the site is indexed.(site:domain)
      • Sitemap creation
      • Site/Content Analysis
      • Url Structure
      • Back links (link: domain name)
      • Techniques ( White, Black, Gray Hat)
      • Use Tools(Google Adwords, Wordtracker etc.)
    •  
    • PPC (Pay Per Click) PAY PER CLICK (PPC)
      • PPC ads appear as “sponsored listings”
      • Companies bid on price they are willing to
      • pay “per click”
      • Typically have very good tracking tools and
      • statistics
      • Ability to control ad text
      • Can set budgets and spending limits
      • Google AdWords is the biggest leader.
    • Structure
    • Some Keyterms
      • CTR(Click Through Rate) = Clicks/Impressions*100
      • CPC = Cost Per Click
      • CPA = Cost Per Acquisition
      • CPM = Cost Per Impressions
      • Total Cost = Avg. CPC * Clicks
      • CTR Increases -> Position Increases
      • Relevancy Factors -> Title,Description,Landing Page
    • Match Types
    • Affiliate Marketing Affiliate marketing : Using other web sites or e-mail lists to sell your product or service is called affiliate marketing. You pay the web site or owner of the e-mail list for each sale. using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
    • Affiliate Marketing
    • SEO vs. PPC Pay-Per-Click “ Organic” SEO
      • Results in 1-2 days.
      • Easier for a novice or one little knowledge of SEO
      • Ability to turn on and off at any moment
      • generally more costly per visitor and per conversion
      • fewer impressions and exposure
      • easier to compete in highly competitive market space (but it will cost you)
      • Ability to generate exposure on related sites (Ad Sense)
      • Ability to target “local” markets and geographically
      • Better for short-term and high-margin campaigns
      • Results take 2 weeks to 4 months
      • Requires ongoing learning and experience to achieve results
      • Very difficult to control flow of traffic
      • generally more cost-effective, does not penalize for more traffic
      • SERPs are more popular than sponsored ads
      • Very difficult to compete in highly competitive market space
      • Ability to generate exposure on related websites and directories
      • More difficult to target local markets
      • Better for long-term and lower margin campaigns
    • Overall Benefits
      • Drive high quality customers to our website.
      • Increase sales leads from customers looking for our products and services
      • Build our brand online by communicating marketing messages to our target audience
      • Increase our profile against our competitors
      • Target a global audience via international search engines
      • Be accountable with ROI tracking
    • Useful Links
      • www.alexa.com -- Check the traffic
      • www.domaintools.com – Detailed Info About WebSite
      • www.xml-sitemaps.com – Building Sitemap
      • www.whos.amung.us – Live Trafffic
      • www.google.com/adwords -- To Create Your Campaign
      • www.google.com/analytics -- Analysis of the web site
      • www.e-zinearticles.com – Article Site
      • www.startcounter.com – Displays a counter in ur web page
      • www.seomoz.org – Quickly learning SEO
      • www.theppcbook.com – quickly learning PPC
    • Thank You
    • Any Query