Business English - Week2 3 Brands
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Market Leader Intermediate Brands
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Business English - Week2 3 Brands
- 1. Brands Practical Business English Professor Hayashi Friday, March 12/Monday, March 15
- 5. LISTENING – Why Brands Matter Pg. 7
- 6. LANGUAGE REVIEW – Present Simple & Present Continuous
Editor's Notes
- - Adobe, Barbie, Coca-Cola, Disney, Ebay, Fila, Google, H&M, IBM, Johnson & Johnson, Kellog’s, Lego, MTV, Nintendo, Oakley, Puma, Quicktime, Reebok, Sega, Texaco, Unilever, Virgin, Walkman (Sony Erricson), Xbox, Yahoo, Zurich (Financial Services) - In partners, talk about exercise A, page 6. Try to use the vocab as much as possible.
- ANSWERS – A - Brand loyalty – D Brand image – C Brand stretching – B Brand awareness – E Brand name – A Product launch - I Product lifecycle - J Product range - F Product placement – H Product endorsement –G B – Brand stretching Brand loyalty Brand awareness Product endorsement Product lifestyle Product placement Examples?
- A- Brands are all about trust. You know what a brand is about, what it means, what it’s going to deliver. You actually trust it to deliver time and time again. One thing about brands is they add a lot of color and enjoyment and fun, as well as giving you the power to choose things. B- Yes “They’re much more than just a product or a service” “It’s against big corporations, though it is a big corporation itself” Yes C- Orange Mobile phones Not to call the service Microtel, but to create something completely new, based on the idea of optimism.