The Key Elements of Successful Landing Pages | Powered by Search

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Joel Popoff (Powered by Search Director of Marketing) and Goran Popovic (Powered by Search Digital Marketing Specialist) teach you the 6 Key Elements of a Successful Landing Page. If you need a landing page that converts, please contact www.poweredbysearch.com for a free consultation.

Marketing

The Key Elements of Successful
Landing Pages
Joel Popoff & Goran Popovic

Did You Know?
• Only 22% of business are happy with their
conversion rates
• Landing pages can generate 12x more leads
• 57% of marketers don’t bother to improve
their landing pages

What’s that one thing that will make my
conversion rates blow up?

What You Need to Succeed
Hero Image The Offer
Form
Breathing Room
Benefits
Proof

Breathing Room
• Make your page easy to follow
• Make the visitor feel comfortable
• Use white space to your advantage

Hero Image
• Use one main image
• Show your product off
• Manage the prospect’s attention
• Steer away from cheesy stock photos

Offer
• Stick to a single offer
• Speak your customers’ language
• Steer clear from untrustworthy phrasing

Benefits
• Less is more
• Be human, don’t overhype
• Stick to the most relevant benefits

Proof (see pudding)
• Never try to fake it
• Proof can sometimes hurt
• Highlight your best reviews/clients

Form
• Respect privacy
• Don’t say “submit” on your button
• Ask what you need to know & nothing else

Full Recap
We’ll email you a full recap
of today’s session, including
decks, videos, and a bonus
CRO resource.

Say Hi
• (416) 840 – 9044
• 1 (866) 611 – 5535
• Request a free consultation at
poweredbysearch.com

Thank You
• Joel Popoff
– @joelpopoff
– ca.linkedin.com/in/joelpopoff
• Goran Popovic
– @goranp10
– ca.linkedin.com/in/goranp10/

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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1. The Key Elements of Successful Landing Pages Joel Popoff & Goran Popovic

2. Did You Know? • Only 22% of business are happy with their conversion rates • Landing pages can generate 12x more leads • 57% of marketers don’t bother to improve their landing pages

3. What’s that one thing that will make my conversion rates blow up?

4. There are no shortcuts.

5. What You Need to Succeed Hero Image The Offer Form Breathing Room Benefits Proof

10. Breathing Room • Make your page easy to follow • Make the visitor feel comfortable • Use white space to your advantage

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13. Hero Image • Use one main image • Show your product off • Manage the prospect’s attention • Steer away from cheesy stock photos

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16. Offer • Stick to a single offer • Speak your customers’ language • Steer clear from untrustworthy phrasing

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19. Benefits • Less is more • Be human, don’t overhype • Stick to the most relevant benefits

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22. Proof (see pudding) • Never try to fake it • Proof can sometimes hurt • Highlight your best reviews/clients

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25. Form • Respect privacy • Don’t say “submit” on your button • Ask what you need to know & nothing else

26. Full Recap We’ll email you a full recap of today’s session, including decks, videos, and a bonus CRO resource.

27. Say Hi • (416) 840 – 9044 • 1 (866) 611 – 5535 • Request a free consultation at poweredbysearch.com

28. Thank You • Joel Popoff – @joelpopoff – ca.linkedin.com/in/joelpopoff • Goran Popovic – @goranp10 – ca.linkedin.com/in/goranp10/

The Key Elements of Successful Landing Pages | Powered by Search

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