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Are your visitors losing the will to live?

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This presentation will show you many techniques for increasing your profits by improving the user experience of your site.

The slides aren't all self-explanatory. To see a video of the talk, visit http://www.conversion-rate-experts.com/usability-testing/

Published in: Business, Technology, Education

Are your visitors losing the will to live?

  1. 1. What you’ll get from this talkTools for user testing.15 common insights that user tests reveal.123Tips for getting great insights from user tests.
  2. 2. I’man idiot.He’s an idiot.Something is wrong with the worldDesignerUser
  3. 3. He’sthe idiot.I’m the idiot.A be er, more profitable viewDesignerUser
  4. 4. “If a user is having aproblem,it’s our problem”
  5. 5. Happy clients
  6. 6. Doubled sales
  7. 7. youWhen didlast runa user test?
  8. 8. user tests?Whyshould you run
  9. 9. 現地現物
  10. 10. 現地現物Genchi Genbutsu = Go and See
  11. 11. 現場
  12. 12. 現場Gemba = The Real Place
  13. 13. Whomto test on?
  14. 14. 1. Yourself
  15. 15. 2. Anyone you can find
  16. 16. 3. Anyone qualified
  17. 17. 4. Your visitors
  18. 18. 5. Your customers
  19. 19. Card sorting
  20. 20. Unmoderatedremote user tests
  21. 21. JoinGoToMeeting.com
  22. 22. Tips
  23. 23. Scripts•  Steve Krug’s script:http://www.sensible.com/downloads/test-script.doc•  Ethnio’s script:http://remoteresear.ch/moderator-script/
  24. 24. The bestuser testsleave youin tears
  25. 25. BeLouis Theroux
  26. 26. Keep quiet.Ask later.
  27. 27. Things you seeduring user testing
  28. 28. The user makingstupid mistakes(=You being a stupiddesigner)
  29. 29. The “house-visitor”effect
  30. 30. Not scrolling
  31. 31. The user…•  Completely misses the point•  Hits a sticking point•  Is unsure what you do•  Doesn’t trust you•  Isn’t interested•  Is confused•  Doesn’t believe your product’s claims•  Isn’t convinced you’re better than the alternatives•  Is worried about the risk•  Wants to think about it. Is “still researching.”Ten more obstacles we oensee during user-tests

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